# 11x vs Clay

> 11x: AI digital workers that qualify inbound leads and run outbound sales sequences
> Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays

- 11x profile: https://finderatlas.com/tools/11x
- Clay profile: https://finderatlas.com/tools/clay
- Comparison page: https://finderatlas.com/compare/11x-vs-clay
- Last reviewed: October 2026

## Verdict

11x and Clay are both AI Agents tools. Clay scores higher in FinderAtlas's editorial review (7.9 vs 7.5 out of 10), led by feature depth and value for money. Only Clay has a free plan or trial. Only Clay is available on CLI.

### Choose 11x if

- You want a tool built for B2B teams that want to automate outbound prospecting, inbound lead qualification and speed-to-lead without growing headcount.
- Covers both outbound (Alice) and inbound voice and chat (Julian) in one platform.
- Works across email, social, voice, chat and SMS or WhatsApp.

### Choose Clay if

- You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.

## Pricing

| | 11x | Clay |
| --- | --- | --- |
| Pricing model | Paid | Freemium |
| Free plan or trial | No | Yes |
| Starting price | $3,750 | $0 |

## Features

| Feature | 11x | Clay |
| --- | --- | --- |
| Alice outbound agent | Yes | Not listed |
| Julian inbound agent | Yes | Not listed |
| Speed to lead | Yes | Not listed |
| Lead data and prospecting | Yes | Not listed |
| Multi-channel sequences | Yes | Not listed |
| Deep research and playbooks | Yes | Not listed |
| Deliverability tooling | Yes | Not listed |
| Analytics | Yes | Not listed |
| Account expansion | Yes | Not listed |
| Claygent | Not listed | Yes |
| Waterfall Enrichment | Not listed | Yes |
| Data Marketplace | Not listed | Yes |
| Workflow Tables | Not listed | Yes |
| Audiences and Signals | Not listed | Yes |
| Email Sequencing | Not listed | Yes |
| Ads Audience Sync | Not listed | Yes |
| CRM and Warehouse Sync | Not listed | Yes |
| Credit Budgeting | Not listed | Yes |

## Platforms

| Platform | 11x | Clay |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | No | No |
| Android | No | No |
| API | Yes | Yes |
| Browser Extension | No | No |
| CLI | No | Yes |

## 11x strengths

- Covers both outbound (Alice) and inbound voice and chat (Julian) in one platform.
- Works across email, social, voice, chat and SMS or WhatsApp.
- Native named integrations with HubSpot, Salesforce, Pipedrive, Gmail, Outlook and Google Calendar.
- Multi-language outreach in 105+ languages on the Pro plan.
- Pricing page lists SOC 2 Type II, SSO and custom DPA and SLA for compliance needs.

## 11x limitations

- High entry price: Alice Growth starts at $3,750 per month on annual billing, with no free tier or trial.
- Pricing is inconsistent: the plan card implies $45,000 per year while the FAQ says $36,000 per year.
- Pro, Enterprise and Julian pricing require contacting sales.
- Performance figures on the site are vendor-reported and not independently verified.

## Clay strengths

- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.
- Free plan with unlimited seats and tables for testing workflows.
- Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
- Frequent product updates, with weekly changelog roundups.

## Clay limitations

- Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
- Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
- CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
- Pricing page figures are inconsistent between headline prices and FAQ text.

## FAQ

**Is 11x better than Clay?**

It depends on your workflow. 11x is built for B2B teams that want to automate outbound prospecting, inbound lead qualification and speed-to-lead without growing headcount. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.

**What are the key feature differences between 11x and Clay?**

11x: AI digital workers that qualify inbound leads and run outbound sales sequences. Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. 11x is rated 3.0/5 from 1 user review.

**Does 11x or Clay have a free plan?**

Clay has a free plan or trial; 11x is paid only.

**Which is cheaper, 11x or Clay?**

11x starts at $3,750 and Clay starts at $0. See the pricing table above for what each tier includes.