# Artisan vs Runway

> Artisan: AI employees for go-to-market teams, starting with Ava, an autonomous AI BDR
> Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API

- Artisan profile: https://finderatlas.com/tools/artisan
- Runway profile: https://finderatlas.com/tools/runway
- Comparison page: https://finderatlas.com/compare/artisan-vs-runway
- Last reviewed: October 2026

## Verdict

Artisan is listed under AI Agents and Runway under Image & Visual AI. Runway scores higher in FinderAtlas's editorial review (8.4 vs 7.4 out of 10). Only Runway has a free plan or trial. Only Runway is available on iOS and Android and offers an API.

### Choose Artisan if

- You want a tool built for automating outbound prospecting, email outreach and meeting booking without adding BDR headcount.
- Covers lead data, enrichment, sequencing, replies and meeting booking in one platform.
- Approval, tone lock, banned phrases and escalation rules allow human oversight.

### Choose Runway if

- You want a tool built for Text-to-video and image-to-video generation.
- Combines video, image and audio generation and editing in one workspace.
- Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0.

## Pricing

| | Artisan | Runway |
| --- | --- | --- |
| Pricing model | Paid | Freemium |
| Free plan or trial | No | Yes |
| Starting price | Custom | $0 |

## Features

| Feature | Artisan | Runway |
| --- | --- | --- |
| AI Lead Discovery | Yes | Not listed |
| Autonomous Campaigns | Yes | Not listed |
| Autonomous Replies and Booking | Yes | Not listed |
| Human-in-the-Loop Controls | Yes | Not listed |
| Intent Signals | Yes | Not listed |
| AI Dialer Add-On | Yes | Not listed |
| Own-Domain Sending | Yes | Not listed |
| CRM Sync | Yes | Not listed |
| Security and Compliance | Yes | Not listed |
| Gen-4.5 video model | Not listed | Yes |
| Creative Agent | Not listed | Yes |
| Multiple models | Not listed | Yes |
| Characters | Not listed | Yes |
| Aleph and Act-Two | Not listed | Yes |
| Audio tools | Not listed | Yes |
| Workflows and Recipes | Not listed | Yes |
| Runway Dev API | Not listed | Yes |
| Runway MCP | Not listed | Yes |

## Platforms

| Platform | Artisan | Runway |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | No | Yes |
| Android | No | Yes |
| API | No | Yes |
| Browser Extension | No | No |

## Artisan strengths

- Covers lead data, enrichment, sequencing, replies and meeting booking in one platform.
- Approval, tone lock, banned phrases and escalation rules allow human oversight.
- SOC 2 Type II, SSO/SAML and audit logs are stated for security-conscious buyers.
- Bi-directional Salesforce and HubSpot sync.
- Onboarding with CSM support in a shared Slack channel on every plan.

## Artisan limitations

- No published prices or free trial; every plan requires a sales conversation.
- Third-party sources report widely different costs, making budgeting harder.
- The dialer is a separate per-seat add-on.
- Web only; no public mobile app found.

## Runway strengths

- Combines video, image and audio generation and editing in one workspace
- Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0
- Creative Agent builds videos from a conversation
- Runway Dev API with Node and Python SDKs
- Free plan with 125 credits that do not expire
- Native iOS and Android apps

## Runway limitations

- Credit-based pricing: a 5-second Gen-4.5 clip costs 60 credits, so the 625 credits on Standard cover about 10 such clips
- Standard and Pro credits do not roll over at the end of the month
- Some App Store reviewers complain about the cost of failed or unusable generations
- 4K upscaling is unlimited only on Pro and Max

## FAQ

**Is Artisan better than Runway?**

It depends on your workflow. Artisan is built for automating outbound prospecting, email outreach and meeting booking without adding BDR headcount. Runway is built for Text-to-video and image-to-video generation.

**What are the key feature differences between Artisan and Runway?**

Artisan: AI employees for go-to-market teams, starting with Ava, an autonomous AI BDR. Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API.

**Does Artisan or Runway have a free plan?**

Runway has a free plan or trial; Artisan is paid only.

**Which is cheaper, Artisan or Runway?**

Artisan starts at Custom and Runway starts at $0. See the pricing table above for what each tier includes.