# Clay vs Creatify

> Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays
> Creatify: Turn product URLs into AI video and image ads with avatars, tested at scale

- Clay profile: https://finderatlas.com/tools/clay
- Creatify profile: https://finderatlas.com/tools/creatify
- Comparison page: https://finderatlas.com/compare/clay-vs-creatify
- Last reviewed: October 2026

## Verdict

Clay is listed under AI Agents and Creatify under Video AI. Both have a free plan or trial. Only Clay is available on CLI.

### Choose Clay if

- You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.

### Choose Creatify if

- You want a tool built for producing many UGC-style and product ad variants quickly from a product page for paid social testing.
- Product URL to finished video ad workflow removes most manual scripting and editing.
- Large avatar library: 300 actors on Standard and 1,500 on Pro.

## Pricing

| | Clay | Creatify |
| --- | --- | --- |
| Pricing model | Freemium | Freemium |
| Free plan or trial | Yes | Yes |
| Starting price | $0 | $0 |

## Features

| Feature | Clay | Creatify |
| --- | --- | --- |
| Claygent | Yes | Not listed |
| Waterfall Enrichment | Yes | Not listed |
| Data Marketplace | Yes | Not listed |
| Workflow Tables | Yes | Not listed |
| Audiences and Signals | Yes | Not listed |
| Email Sequencing | Yes | Not listed |
| Ads Audience Sync | Yes | Not listed |
| CRM and Warehouse Sync | Yes | Not listed |
| Credit Budgeting | Yes | Not listed |
| URL to Video | Not listed | Yes |
| AI Avatars | Not listed | Yes |
| Ad Flow | Not listed | Yes |
| Creative Agent | Not listed | Yes |
| Ad Clone | Not listed | Yes |
| Competitor Tracker and AI Ad Library | Not listed | Yes |
| Performance Agent | Not listed | Yes |
| Ad Launcher | Not listed | Yes |
| Model Playground | Not listed | Yes |
| API and MCP | Not listed | Yes |

## Platforms

| Platform | Clay | Creatify |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | No | No |
| Android | No | No |
| API | Yes | Yes |
| Browser Extension | No | No |
| CLI | Yes | No |

## Clay strengths

- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.
- Free plan with unlimited seats and tables for testing workflows.
- Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
- Frequent product updates, with weekly changelog roundups.

## Clay limitations

- Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
- Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
- CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
- Pricing page figures are inconsistent between headline prices and FAQ text.

## Creatify strengths

- Product URL to finished video ad workflow removes most manual scripting and editing.
- Large avatar library: 300 actors on Standard and 1,500 on Pro.
- Research tools (Competitor Tracker, AI Ad Library) sit alongside generation.
- Free plan available, and monthly plans start at $15.
- Public API and MCP access for teams that want to automate ad production.

## Creatify limitations

- Credit-based pricing means heavy video generation can exhaust a plan quickly; credits expire after 2 months.
- Free plan is limited to 10 credits per month and watermarked exports.
- Custom avatars and Ad Clone are only on Pro ($55/month) and above.
- No released mobile app from Creatify found; it is a web product.

## FAQ

**Is Clay better than Creatify?**

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. Creatify is built for producing many UGC-style and product ad variants quickly from a product page for paid social testing.

**What are the key feature differences between Clay and Creatify?**

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. Creatify: Turn product URLs into AI video and image ads with avatars, tested at scale. Creatify is rated 5.0/5 from 1 user review.

**Does Clay or Creatify have a free plan?**

Yes, both do. Clay is freemium and Creatify is freemium, and each has a free plan or trial.

**Which is cheaper, Clay or Creatify?**

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.