# Clay vs HeyGen

> Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays
> HeyGen: Create avatar videos from text and translate them into 175+ languages

- Clay profile: https://finderatlas.com/tools/clay
- HeyGen profile: https://finderatlas.com/tools/heygen
- Comparison page: https://finderatlas.com/compare/clay-vs-heygen
- Last reviewed: October 2026

## Verdict

Clay is listed under AI Agents and HeyGen under Video AI. HeyGen scores higher in FinderAtlas's editorial review (8.3 vs 7.9 out of 10), led by ease of use. Both have a free plan or trial. Only HeyGen is available on iOS and Android.

### Choose Clay if

- You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.

### Choose HeyGen if

- You want a tool built for Avatar-presented training and explainer videos.
- Free plan with no time limit, though capped at 3 videos a month.
- Video Translation with voice preservation and lip-sync in 175+ languages.

## Pricing

| | Clay | HeyGen |
| --- | --- | --- |
| Pricing model | Freemium | Freemium |
| Free plan or trial | Yes | Yes |
| Starting price | $0 | $0 |

## Features

| Feature | Clay | HeyGen |
| --- | --- | --- |
| Claygent | Yes | Not listed |
| Waterfall Enrichment | Yes | Not listed |
| Data Marketplace | Yes | Not listed |
| Workflow Tables | Yes | Not listed |
| Audiences and Signals | Yes | Not listed |
| Email Sequencing | Yes | Not listed |
| Ads Audience Sync | Yes | Not listed |
| CRM and Warehouse Sync | Yes | Not listed |
| Credit Budgeting | Yes | Not listed |
| AI Studio | Not listed | Yes |
| Avatars | Not listed | Yes |
| Video Translation | Not listed | Yes |
| Video Agent | Not listed | Yes |
| Multiple input types | Not listed | Yes |
| Voice cloning | Not listed | Yes |
| Interactive video and SCORM export | Not listed | Yes |
| Developer API | Not listed | Yes |
| Identity verification and moderation | Not listed | Yes |

## Platforms

| Platform | Clay | HeyGen |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | No | Yes |
| Android | No | Yes |
| API | Yes | Yes |
| Browser Extension | No | No |
| CLI | Yes | Yes |

## Clay strengths

- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.
- Free plan with unlimited seats and tables for testing workflows.
- Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
- Frequent product updates, with weekly changelog roundups.

## Clay limitations

- Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
- Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
- CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
- Pricing page figures are inconsistent between headline prices and FAQ text.

## HeyGen strengths

- Free plan with no time limit, though capped at 3 videos a month
- Video Translation with voice preservation and lip-sync in 175+ languages
- Text-based editor with Brand Kit, captions and multi-user editing
- Custom avatars and voice cloning on every plan, including Free
- Public API with CLI and MCP server, and iOS and Android apps
- Business plan adds SAML/SSO, SCORM export and LMS integrations

## HeyGen limitations

- Free plan limits videos to 1 minute and 3 per month
- 4K export and advanced AI models need Pro at $49 per month or higher
- Credit-based pricing makes the cost of a video depend on model, length and complexity
- Business starts at $149 per month plus $20 for each extra seat
- Android app is stated as available in the U.S. only

## FAQ

**Is Clay better than HeyGen?**

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. HeyGen is built for Avatar-presented training and explainer videos.

**What are the key feature differences between Clay and HeyGen?**

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. HeyGen: Create avatar videos from text and translate them into 175+ languages. HeyGen is rated 4.0/5 from 1 user review.

**Does Clay or HeyGen have a free plan?**

Yes, both do. Clay is freemium and HeyGen is freemium, and each has a free plan or trial.

**Which is cheaper, Clay or HeyGen?**

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.