# Clay vs Runway

> Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays
> Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API

- Clay profile: https://finderatlas.com/tools/clay
- Runway profile: https://finderatlas.com/tools/runway
- Comparison page: https://finderatlas.com/compare/clay-vs-runway
- Last reviewed: October 2026

## Verdict

Clay is listed under AI Agents and Runway under Image & Visual AI. Runway scores higher in FinderAtlas's editorial review (8.4 vs 7.9 out of 10). Both have a free plan or trial. Only Clay is available on CLI. Only Runway is available on iOS and Android.

### Choose Clay if

- You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.

### Choose Runway if

- You want a tool built for Text-to-video and image-to-video generation.
- Combines video, image and audio generation and editing in one workspace.
- Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0.

## Pricing

| | Clay | Runway |
| --- | --- | --- |
| Pricing model | Freemium | Freemium |
| Free plan or trial | Yes | Yes |
| Starting price | $0 | $0 |

## Features

| Feature | Clay | Runway |
| --- | --- | --- |
| Claygent | Yes | Not listed |
| Waterfall Enrichment | Yes | Not listed |
| Data Marketplace | Yes | Not listed |
| Workflow Tables | Yes | Not listed |
| Audiences and Signals | Yes | Not listed |
| Email Sequencing | Yes | Not listed |
| Ads Audience Sync | Yes | Not listed |
| CRM and Warehouse Sync | Yes | Not listed |
| Credit Budgeting | Yes | Not listed |
| Gen-4.5 video model | Not listed | Yes |
| Creative Agent | Not listed | Yes |
| Multiple models | Not listed | Yes |
| Characters | Not listed | Yes |
| Aleph and Act-Two | Not listed | Yes |
| Audio tools | Not listed | Yes |
| Workflows and Recipes | Not listed | Yes |
| Runway Dev API | Not listed | Yes |
| Runway MCP | Not listed | Yes |

## Platforms

| Platform | Clay | Runway |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | No | Yes |
| Android | No | Yes |
| API | Yes | Yes |
| Browser Extension | No | No |
| CLI | Yes | No |

## Clay strengths

- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.
- Free plan with unlimited seats and tables for testing workflows.
- Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
- Frequent product updates, with weekly changelog roundups.

## Clay limitations

- Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
- Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
- CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
- Pricing page figures are inconsistent between headline prices and FAQ text.

## Runway strengths

- Combines video, image and audio generation and editing in one workspace
- Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0
- Creative Agent builds videos from a conversation
- Runway Dev API with Node and Python SDKs
- Free plan with 125 credits that do not expire
- Native iOS and Android apps

## Runway limitations

- Credit-based pricing: a 5-second Gen-4.5 clip costs 60 credits, so the 625 credits on Standard cover about 10 such clips
- Standard and Pro credits do not roll over at the end of the month
- Some App Store reviewers complain about the cost of failed or unusable generations
- 4K upscaling is unlimited only on Pro and Max

## FAQ

**Is Clay better than Runway?**

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. Runway is built for Text-to-video and image-to-video generation.

**What are the key feature differences between Clay and Runway?**

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API.

**Does Clay or Runway have a free plan?**

Yes, both do. Clay is freemium and Runway is freemium, and each has a free plan or trial.

**Which is cheaper, Clay or Runway?**

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.