# HeyGen vs Submagic

> HeyGen: Create avatar videos from text and translate them into 175+ languages
> Submagic: Add captions, B-roll and edits to short-form videos with AI in minutes

- HeyGen profile: https://finderatlas.com/tools/heygen
- Submagic profile: https://finderatlas.com/tools/submagic
- Comparison page: https://finderatlas.com/compare/heygen-vs-submagic
- Last reviewed: October 2026

## Verdict

HeyGen and Submagic are both Video AI tools. HeyGen scores higher in FinderAtlas's editorial review (8.3 vs 7.9 out of 10). Only HeyGen has a free plan or trial. Only HeyGen is available on iOS, Android and CLI.

### Choose HeyGen if

- You want a tool built for Avatar-presented training and explainer videos.
- Free plan with no time limit, though capped at 3 videos a month.
- Video Translation with voice preservation and lip-sync in 175+ languages.

### Choose Submagic if

- You want a tool built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.
- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.

## Pricing

| | HeyGen | Submagic |
| --- | --- | --- |
| Pricing model | Freemium | Free trial |
| Free plan or trial | Yes | No |
| Starting price | $0 | $19 |

## Features

| Feature | HeyGen | Submagic |
| --- | --- | --- |
| AI Studio | Yes | Not listed |
| Avatars | Yes | Not listed |
| Video Translation | Yes | Not listed |
| Video Agent | Yes | Not listed |
| Multiple input types | Yes | Not listed |
| Voice cloning | Yes | Not listed |
| Interactive video and SCORM export | Yes | Not listed |
| Developer API | Yes | Not listed |
| Identity verification and moderation | Yes | Not listed |
| AI Captions | Not listed | Yes |
| Magic Clips | Not listed | Yes |
| Text-Based Editing | Not listed | Yes |
| Auto B-roll and Effects | Not listed | Yes |
| Bad Take and Silence Removal | Not listed | Yes |
| Caption Translation | Not listed | Yes |
| AI Avatars | Not listed | Yes |
| Scheduling and Publishing | Not listed | Yes |
| Team Workspace | Not listed | Yes |
| Video Editing API | Not listed | Yes |

## Platforms

| Platform | HeyGen | Submagic |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | Yes | No |
| Android | Yes | No |
| API | Yes | Yes |
| Browser Extension | No | No |
| CLI | Yes | No |

## HeyGen strengths

- Free plan with no time limit, though capped at 3 videos a month
- Video Translation with voice preservation and lip-sync in 175+ languages
- Text-based editor with Brand Kit, captions and multi-user editing
- Custom avatars and voice cloning on every plan, including Free
- Public API with CLI and MCP server, and iOS and Android apps
- Business plan adds SAML/SSO, SCORM export and LMS integrations

## HeyGen limitations

- Free plan limits videos to 1 minute and 3 per month
- 4K export and advanced AI models need Pro at $49 per month or higher
- Credit-based pricing makes the cost of a video depend on model, length and complexity
- Business starts at $149 per month plus $20 for each extra seat
- Android app is stated as available in the U.S. only

## Submagic strengths

- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.
- Text-based editing removes the need for a timeline for simple cuts.
- Public API with webhooks and word-level transcripts.
- Entry price of $19 per month, or $12 per month billed annually.

## Submagic limitations

- No permanent free plan; the trial length is not published.
- Starter limits videos to 2 minutes and Pro to 5 minutes.
- Credit-based limits cap output: 45 credits on Starter equals about 15 videos.
- No official mobile app found; web only.

## FAQ

**Is HeyGen better than Submagic?**

It depends on your workflow. HeyGen is built for Avatar-presented training and explainer videos. Submagic is built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.

**What are the key feature differences between HeyGen and Submagic?**

HeyGen: Create avatar videos from text and translate them into 175+ languages. Submagic: Add captions, B-roll and edits to short-form videos with AI in minutes. HeyGen is rated 4.0/5 from 1 user review.

**Does HeyGen or Submagic have a free plan?**

HeyGen has a free plan or trial; Submagic is paid only.

**Which is cheaper, HeyGen or Submagic?**

HeyGen starts at $0 and Submagic starts at $19. See the pricing table above for what each tier includes.