# Leonardo AI vs Submagic

> Leonardo AI: AI image and video studio with custom model training and a real-time canvas editor
> Submagic: Add captions, B-roll and edits to short-form videos with AI in minutes

- Leonardo AI profile: https://finderatlas.com/tools/leonardo-ai
- Submagic profile: https://finderatlas.com/tools/submagic
- Comparison page: https://finderatlas.com/compare/leonardo-ai-vs-submagic
- Last reviewed: October 2026

## Verdict

Leonardo AI is listed under Image & Visual AI and Submagic under Video AI. Leonardo AI scores higher in FinderAtlas's editorial review (8.5 vs 7.9 out of 10), led by value for money. Only Leonardo AI has a free plan or trial. Only Leonardo AI is available on iOS and Android.

### Choose Leonardo AI if

- You want a tool built for game and concept art.
- Free plan with 150 tokens per day.
- Many first-party and third-party image and video models in one account.

### Choose Submagic if

- You want a tool built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.
- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.

## Pricing

| | Leonardo AI | Submagic |
| --- | --- | --- |
| Pricing model | Freemium | Free trial |
| Free plan or trial | Yes | No |
| Starting price | $0 | $19 |

## Features

| Feature | Leonardo AI | Submagic |
| --- | --- | --- |
| AI Canvas | Yes | Not listed |
| Multiple models | Yes | Not listed |
| Personal model training | Yes | Not listed |
| Video generation | Yes | Not listed |
| Blueprints | Yes | Not listed |
| Image editing tools | Yes | Not listed |
| Mobile apps | Yes | Not listed |
| API and MCP server | Yes | Not listed |
| AI Captions | Not listed | Yes |
| Magic Clips | Not listed | Yes |
| Text-Based Editing | Not listed | Yes |
| Auto B-roll and Effects | Not listed | Yes |
| Bad Take and Silence Removal | Not listed | Yes |
| Caption Translation | Not listed | Yes |
| AI Avatars | Not listed | Yes |
| Scheduling and Publishing | Not listed | Yes |
| Team Workspace | Not listed | Yes |
| Video Editing API | Not listed | Yes |

## Platforms

| Platform | Leonardo AI | Submagic |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | Yes | No |
| Android | Yes | No |
| API | Yes | Yes |
| Browser Extension | No | No |

## Leonardo AI strengths

- Free plan with 150 tokens per day
- Many first-party and third-party image and video models in one account
- Personal model training on paid plans
- AI Canvas for inpainting and outpainting
- Apps for iOS and Android, plus a pay-as-you-go API

## Leonardo AI limitations

- Free generations are public and the daily allowance is small
- Token costs vary by model and settings, so spend is hard to predict
- Unlimited relaxed video generation needs the $60 Ultimate plan
- Official pricing page blocks automated access, so plan details need checking on the site

## Submagic strengths

- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.
- Text-based editing removes the need for a timeline for simple cuts.
- Public API with webhooks and word-level transcripts.
- Entry price of $19 per month, or $12 per month billed annually.

## Submagic limitations

- No permanent free plan; the trial length is not published.
- Starter limits videos to 2 minutes and Pro to 5 minutes.
- Credit-based limits cap output: 45 credits on Starter equals about 15 videos.
- No official mobile app found; web only.

## FAQ

**Is Leonardo AI better than Submagic?**

It depends on your workflow. Leonardo AI is built for game and concept art. Submagic is built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.

**What are the key feature differences between Leonardo AI and Submagic?**

Leonardo AI: AI image and video studio with custom model training and a real-time canvas editor. Submagic: Add captions, B-roll and edits to short-form videos with AI in minutes.

**Does Leonardo AI or Submagic have a free plan?**

Leonardo AI has a free plan or trial; Submagic is paid only.

**Which is cheaper, Leonardo AI or Submagic?**

Leonardo AI starts at $0 and Submagic starts at $19. See the pricing table above for what each tier includes.