# Profound vs Runway

> Profound: Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents
> Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API

- Profound profile: https://finderatlas.com/tools/profound
- Runway profile: https://finderatlas.com/tools/runway
- Comparison page: https://finderatlas.com/compare/profound-vs-runway
- Last reviewed: October 2026

## Verdict

Profound is listed under Sales & Marketing AI and Runway under Image & Visual AI. Runway scores higher in FinderAtlas's editorial review (8.4 vs 7.8 out of 10). Both have a free plan or trial. Only Runway is available on iOS and Android.

### Choose Profound if

- You want a tool built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates.
- Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
- Combines monitoring with action through AI Marketer agents that draft work for approval.

### Choose Runway if

- You want a tool built for Text-to-video and image-to-video generation.
- Combines video, image and audio generation and editing in one workspace.
- Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0.

## Pricing

| | Profound | Runway |
| --- | --- | --- |
| Pricing model | Free trial | Freemium |
| Free plan or trial | Yes | Yes |
| Starting price | $0 | $0 |

## Features

| Feature | Profound | Runway |
| --- | --- | --- |
| Answer Engine Insights | Yes | Not listed |
| Prompt Volumes | Yes | Not listed |
| Shopping Visibility | Yes | Not listed |
| Agent Analytics | Yes | Not listed |
| AI Marketer | Yes | Not listed |
| Context Manager | Yes | Not listed |
| FactCheck and Sentiment | Yes | Not listed |
| Command Center | Yes | Not listed |
| Gen-4.5 video model | Not listed | Yes |
| Creative Agent | Not listed | Yes |
| Multiple models | Not listed | Yes |
| Characters | Not listed | Yes |
| Aleph and Act-Two | Not listed | Yes |
| Audio tools | Not listed | Yes |
| Workflows and Recipes | Not listed | Yes |
| Runway Dev API | Not listed | Yes |
| Runway MCP | Not listed | Yes |

## Platforms

| Platform | Profound | Runway |
| --- | --- | --- |
| Web | Yes | Yes |
| Windows | No | No |
| macOS | No | No |
| iOS | No | Yes |
| Android | No | Yes |
| API | Yes | Yes |
| Browser Extension | No | No |

## Profound strengths

- Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
- Combines monitoring with action through AI Marketer agents that draft work for approval.
- Agent Analytics connects to CDN and cloud providers such as Cloudflare, Akamai and AWS.
- Enterprise controls include SSO, SCIM, RBAC and SOC 2.
- Documented API and MCP access for pulling data into reports and pipelines.

## Profound limitations

- No published prices; paid plans require talking to the accounts team.
- The free Trial is limited to 50 prompts for 7 days with no data history or exports.
- Third-party reports of a mid-September 2026 pricing change removing self-serve plans make costs hard to compare.
- API, exports and SSO are not included in the Trial.

## Runway strengths

- Combines video, image and audio generation and editing in one workspace
- Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0
- Creative Agent builds videos from a conversation
- Runway Dev API with Node and Python SDKs
- Free plan with 125 credits that do not expire
- Native iOS and Android apps

## Runway limitations

- Credit-based pricing: a 5-second Gen-4.5 clip costs 60 credits, so the 625 credits on Standard cover about 10 such clips
- Standard and Pro credits do not roll over at the end of the month
- Some App Store reviewers complain about the cost of failed or unusable generations
- 4K upscaling is unlimited only on Pro and Max

## FAQ

**Is Profound better than Runway?**

It depends on your workflow. Profound is built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates. Runway is built for Text-to-video and image-to-video generation.

**What are the key feature differences between Profound and Runway?**

Profound: Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents. Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API.

**Does Profound or Runway have a free plan?**

Yes, both do. Profound is free trial and Runway is freemium, and each has a free plan or trial.

**Which is cheaper, Profound or Runway?**

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.