# Arcads

> Generate UGC-style video ads with AI actors without hiring creators or filming

- Category: [Video AI](https://finderatlas.com/categories/video-ai)
- Pricing: Free trial
- Website: https://www.arcads.ai
- Platforms: Web, API
- API: available
- Made by: Arcads, founded 2024
- Rating: 4.0/5 from 1 user review
- Last updated: 2026-10-19
- FinderAtlas page: https://finderatlas.com/tools/arcads

## Overview

Arcads is a web platform that produces short video ads in the user-generated-content (UGC) style using AI actors. A marketer writes or pastes a script, picks an actor from a library of more than 1,000 avatars or creates a custom one, and the platform generates a talking video with lip-sync and prompt-based control over emotion. The output is aimed at paid social channels such as TikTok, Facebook and YouTube.

## Key features

- AI Actor Library
- Lip-Sync and Emotion Control
- Multi-Model Generation
- Localization
- Video Editing Tools
- Ad Presets
- Workflow Canvas
- AI Video and Lip Sync APIs

## Pricing

- **Lite** ($29/month): Entry plan for short model-generated clips
- **Starter** ($110/month): Individual marketers testing AI actor ads
- **Creator** ($220/month): Regular ad creators needing captions and workflows
- **Pro** ($550/month): Teams and heavy users

## Best for

- Producing many UGC-style ad variants for paid social testing without creators or filming

## Who uses it

- Performance marketers
- E-commerce brands
- Mobile app studios
- Marketing agencies
- Founders

## Strengths

- Large library of more than 1,000 AI actors, plus custom actor creation.
- Covers the full ad workflow: generation, captions, translation and editing in one tool.
- Access to several video and image models from a single account.
- Localization into 30+ languages helps test the same ad across markets.
- API and MCP options exist for teams that want to automate creative production.

## Limitations

- Credit-based pricing is hard to predict; a talking-actor minute reportedly costs 800 credits, and runtime is rounded up to the minute.
- Paid plans start at $29 for a limited tier and $110 for talking actors at list price, with no permanent free plan confirmed.
- Captions, API access, custom actor cloning and credit rollover reportedly sit on higher tiers.
- No public pricing page was reachable and no native mobile app was found.

## Not recommended for

- Long-form or cinematic video production, or teams that need a free plan with ongoing usage

## Integrations

- ElevenLabs

## FinderAtlas editorial scores (out of 10)

- Ease of Use: 8.3/10
- Feature Depth: 8/10
- Value for Money: 6.8/10
- Performance & Speed: 7.8/10
- Documentation & Support: 7/10

## Alternatives

- [PixVerse](https://finderatlas.com/tools/pixverse): Generate videos from text, images and prompts with AI models, agents and APIs ([compare](https://finderatlas.com/compare/arcads-vs-pixverse))
- [Luma Dream Machine](https://finderatlas.com/tools/luma-dream-machine): Generate and edit video and images from text or images with Luma's Ray models ([compare](https://finderatlas.com/compare/arcads-vs-luma-dream-machine))
- [HeyGen](https://finderatlas.com/tools/heygen): Create avatar videos from text and translate them into 175+ languages ([compare](https://finderatlas.com/compare/arcads-vs-heygen))
- [wan30.net](https://finderatlas.com/tools/wan-2-7-ai-video-generator): Pay-per-credit web app for making and editing AI video with Alibaba Wan models ([compare](https://finderatlas.com/compare/arcads-vs-wan-2-7-ai-video-generator))
- [Scro](https://finderatlas.com/tools/scro): Create a consistent AI influencer and render explainer or marketing videos from approved storyboards ([compare](https://finderatlas.com/compare/arcads-vs-scro))
- [Argil](https://finderatlas.com/tools/argil): Video production studio where AI agents and teams make consistent branded videos ([compare](https://finderatlas.com/compare/arcads-vs-argil))
- [Creatify](https://finderatlas.com/tools/creatify): Turn product URLs into AI video and image ads with avatars, tested at scale ([compare](https://finderatlas.com/compare/arcads-vs-creatify))

## Recent updates

- 2025-12-01: Announced a $16 million seed round led by Eurazeo, with Alpha Intelligence Capital and the Sequoia Scout program, to...

## Recent user reviews

- 4/5 (2026-11-07): Arcads was a very good product. It has good ways to quickly create ads but it doesn't have the quality or the customizations I needed to really advance my product and do my advertising properly.

## FAQ

**What is Arcads used for?**

Arcads creates short UGC-style video ads featuring AI actors who speak a supplied script, mainly for paid social campaigns on TikTok, Facebook and YouTube.

**How many AI actors are available?**

The site states a library of more than 1,000 AI actors, and users can also create custom AI actors.

**Which languages does it support?**

The homepage cites translation and localization in more than 30 languages. A press report on its seed round cites more than 35.

**How is Arcads priced?**

Plans are credit-based. A third-party source lists Lite at $29, Starter at $110, Creator at $220 and Pro at $550 per month at list price, with a talking-actor minute costing 800 credits. Confirm current prices on arcads.ai.

**Does Arcads have an API?**

The site lists an AI Video API and a Lip Sync API, and the help center includes an API guide. A third-party source says API access is included on the Pro plan.

**Is there a free trial?**

The homepage lists a free trial, but the terms were not available in the pages reviewed.