# Artisan

> AI employees for go-to-market teams, starting with Ava, an autonomous AI BDR

- Category: [AI Agents](https://finderatlas.com/categories/ai-agents)
- Pricing: Paid
- Website: https://www.artisan.co
- Platforms: Web
- Made by: Artisan AI Inc., founded 2023, San Francisco, CA
- Last updated: 2026-10-19
- FinderAtlas page: https://finderatlas.com/tools/artisan

## Overview

Artisan is a San Francisco company that builds AI employees for go-to-market teams. Its main product is Ava, an autonomous AI business development representative (BDR). Ava finds and enriches B2B leads from a database the company describes as 250M+ verified contacts, writes personalized outreach, sends it from the customer's own sending domains in the names of its reps, handles replies and books meetings.

## Key features

- AI Lead Discovery
- Autonomous Campaigns
- Autonomous Replies and Booking
- Human-in-the-Loop Controls
- Intent Signals
- AI Dialer Add-On
- Own-Domain Sending
- CRM Sync
- Security and Compliance

## Pricing

- **Team** (Custom): For teams running their first serious outbound motion
- **Scale** (Custom): For teams scaling outbound across reps and segments
- **Enterprise** (Custom): For custom volume, security and rollout support

## Best for

- Automating outbound prospecting, email outreach and meeting booking without adding BDR headcount

## Who uses it

- Startups
- SMB sales teams
- Enterprise sales teams
- SDRs and BDRs
- Account executives

## Strengths

- Covers lead data, enrichment, sequencing, replies and meeting booking in one platform.
- Approval, tone lock, banned phrases and escalation rules allow human oversight.
- SOC 2 Type II, SSO/SAML and audit logs are stated for security-conscious buyers.
- Bi-directional Salesforce and HubSpot sync.
- Onboarding with CSM support in a shared Slack channel on every plan.

## Limitations

- No published prices or free trial; every plan requires a sales conversation.
- Third-party sources report widely different costs, making budgeting harder.
- The dialer is a separate per-seat add-on.
- Web only; no public mobile app found.

## Not recommended for

- Buyers who need public self-serve pricing or a free trial, teams that want fully manual control of every message

## Integrations

- Salesforce
- HubSpot
- Slack

## FinderAtlas editorial scores (out of 10)

- Ease of Use: 7.8/10
- Feature Depth: 8/10
- Value for Money: 6.5/10
- Performance & Speed: 7.5/10
- Documentation & Support: 7.2/10

## Alternatives

- [ShareOfAsk](https://finderatlas.com/tools/shareofask): Track which brands AI assistants name in answers to your buyers' questions ([compare](https://finderatlas.com/compare/artisan-vs-shareofask))
- [PeekPanda](https://finderatlas.com/tools/peekpanda): Research any iOS competitor's Meta ads, App Store keywords and viral content in one place ([compare](https://finderatlas.com/compare/artisan-vs-peekpanda))
- [Profound](https://finderatlas.com/tools/profound): Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents ([compare](https://finderatlas.com/compare/artisan-vs-profound))
- [Fireply AI](https://finderatlas.com/tools/fireply-ai): Managed AI agent that writes and posts replies on X in your own voice ([compare](https://finderatlas.com/compare/artisan-vs-fireply-ai))
- [AirOps](https://finderatlas.com/tools/airops): Content engineering platform for winning visibility in AI search and answer engines ([compare](https://finderatlas.com/compare/airops-vs-artisan))
- [Yike AI](https://finderatlas.com/tools/yike-ai): Chinese-language AI lead discovery with source evidence and a B2B sales CRM ([compare](https://finderatlas.com/compare/artisan-vs-yike-ai))
- [Clay](https://finderatlas.com/tools/clay): Enrich leads with 150+ data sources and AI research agents to run go-to-market plays ([compare](https://finderatlas.com/compare/artisan-vs-clay))
- [11x](https://finderatlas.com/tools/11x): AI digital workers that qualify inbound leads and run outbound sales sequences ([compare](https://finderatlas.com/compare/11x-vs-artisan))

## Recent updates

- 2025-04-01: Announced a $25M Series A, as reported by Pulse 2 and Artisan's press page

## FAQ

**How does Artisan pricing work?**

Plans are sized to lead volume, mailboxes and dialer seats. Artisan does not publish prices; you request pricing and it builds a plan with you.

**Who does Ava send emails as?**

Ava sends in your reps' names from your own sending domains, so outreach reads as if it came from them.

**Can we control what Ava sends?**

Yes. You can require approval before sending, lock tone and CTAs, set banned phrases and coach Ava's writing.

**Is Artisan secure and compliant?**

Artisan states it is SOC 2 Type II certified and supports SSO/SAML, advanced security controls and audit logs.

**Which tools does Ava integrate with?**

Salesforce and HubSpot sync bi-directionally, custom webhooks bring in your own data, and Slack keeps your team updated on performance.

**Does Ava replace our BDR team?**

Artisan says Ava runs the repetitive outbound work (finding leads, writing outreach, handling replies) so reps spend time on live conversations, with guardrails you set.