# Assistly

> AI chat assistant that answers website visitors and captures leads around the clock

- Category: [Live Chat Tools](https://finderatlas.com/categories/live-chat-tools)
- Pricing: Freemium
- Website: https://assistlychat.com
- Platforms: Web, API
- API: available
- Made by: Assistly, founded 2026
- Last updated: 2026-10-25
- FinderAtlas page: https://finderatlas.com/tools/assistly

## Overview

Assistly is an AI chat assistant for business websites. The owner enters a website address, and Assistly reads the site's main pages, plus uploaded files such as price lists, menus and FAQs, and uses them to answer visitor questions in the visitor's own language. It targets service businesses, online stores and SaaS teams that want a front-desk style assistant outside office hours.

## Key features

- Answers from your own content
- Multilingual replies
- Lead capture and alerts
- Human takeover
- Shared inbox
- WhatsApp answering
- Booking in chat
- One-line install
- Signed in users and AI actions
- REST API

## Pricing

- **Free** ($0): Free to start, no card needed
- **Basic** ($29.99/month): Your own chat with no badge
- **Starter** ($79/month): For a one location business
- **Pro** ($149/month): For businesses that live on leads
- **Premium** ($299/month): For busy teams and multiple sites

## Best for

- Answering common visitor questions after hours
- Capturing leads from a website
- Adding an AI chat to a WordPress
- Wix
- Squarespace
- Shopify or Webflow site

## Who uses it

- Small service businesses
- Online stores
- SaaS teams
- Agencies managing client websites

## Strengths

- Permanent free plan with 50 chats a month and no card required.
- Setup is one line of code, with guides for the main website builders.
- Answers in the visitor's language and trains on pages and uploaded files.
- Human takeover, lead status tracking and email or phone alerts are on every plan.
- Plain trust page covering hosting, encryption, two step sign in and data deletion.

## Limitations

- Very new product (domain registered April 2026), with no public customer count or independent reviews found.
- Paid billing is not open yet, so paid plan prices may still change.
- Web only: no native mobile app or browser extension.
- WhatsApp on the Free plan and each extra integration beyond the plan limit cost $19.99 a month; extra team members cost $19 a month.
- Replies depend on OpenAI models, so chat content is sent to a third party.

## Not recommended for

- Large contact centers needing deep helpdesk workflows
- Teams that need a native mobile app
- Buyers who need a long track record from the vendor

## Integrations

- WordPress
- Wix
- Squarespace
- Shopify
- Webflow
- GoDaddy
- WhatsApp
- OpenAI

## FinderAtlas editorial scores (out of 10)

- Answer Quality & Knowledge Training: 7.5/10
- Lead Capture & Inbox: 8/10
- Ease of Setup: 8.5/10
- Integrations & Channels: 7/10
- Pricing Clarity: 7.5/10

## Alternatives

- [Sierra](https://finderatlas.com/tools/sierra): Enterprise AI agents that handle customer conversations across voice, chat and messaging, priced by outcome ([compare](https://finderatlas.com/compare/assistly-vs-sierra))
- [Siena AI](https://finderatlas.com/tools/siena-ai): AI customer service agents that resolve e-commerce support tickets in your brand voice ([compare](https://finderatlas.com/compare/assistly-vs-siena-ai))
- [Crescendo](https://finderatlas.com/tools/crescendo): AI-native customer experience platform with AI agents and human specialists on one stack ([compare](https://finderatlas.com/compare/assistly-vs-crescendo))
- [Wonderful](https://finderatlas.com/tools/wonderful): Enterprise AI agents and operating layer for customer service across voice, chat and email ([compare](https://finderatlas.com/compare/assistly-vs-wonderful))
- [Fin](https://finderatlas.com/tools/fin): AI customer agent that resolves support conversations across chat, email and voice, billed per outcome ([compare](https://finderatlas.com/compare/assistly-vs-fin))
- [Decagon](https://finderatlas.com/tools/decagon): Enterprise AI agents that resolve customer conversations across chat, email and voice ([compare](https://finderatlas.com/compare/assistly-vs-decagon))

## Recent updates

- 2026-10-21: Insights shows first reply time and missed chats on every plan, and owners can list products with prices and policies...
- 2026-10-20: Chat link pages with a QR code, a WordPress plugin, and AI actions for verified users on Pro and up
- 2026-10-19: Owners can publish a help center from their Q&A, and Premium gained a REST API

## FAQ

**Is there a free plan?**

Yes. The Free plan includes 50 chats a month, reads up to 25 pages of your site and shows a "Powered by Assistly" link in the chat. No card is needed.

**Is there a free trial of paid plans?**

Every new account gets a 30 day free trial of Pro with no card. When it ends the account returns to Free with its data kept.

**Is Assistly charging for paid plans yet?**

Per its pricing page, no. The site says online payment has not opened and that customers will be emailed before anything is charged.

**Which AI model writes the replies?**

Assistly's trust page says replies are written by OpenAI's models, which receive the visitor's message, recent chat and relevant business information.

**Which website builders does it work with?**

Any site that accepts a code snippet. Help guides cover WordPress (with a plugin), Wix, Squarespace, Shopify, Webflow and GoDaddy.

**Can I use it inside my app?**

Yes, on every plan the same chat code can go inside a product. Pro and above can verify signed in users with a secret key.

**Can I take over a chat from the AI?**

Yes. Owners can join any conversation live and hand it back to the AI.