# Clay

> Enrich leads with 150+ data sources and AI research agents to run go-to-market plays

- Category: [AI Agents](https://finderatlas.com/categories/ai-agents)
- Pricing: Freemium
- Website: https://www.clay.com
- Platforms: Web, API, CLI
- API: available
- Made by: Clay, founded 2017, New York, NY
- Last updated: 2026-10-19
- FinderAtlas page: https://finderatlas.com/tools/clay

## Overview

Clay is a go-to-market (GTM) data and automation platform for sales, marketing and revenue operations teams. It combines a marketplace of data providers with an AI research agent called Claygent, so teams can source accounts and contacts, enrich them from many vendors in sequence, and act on the results from one workspace. The company says more than 500,000 GTM teams use it.

## Key features

- Claygent
- Waterfall Enrichment
- Data Marketplace
- Workflow Tables
- Audiences and Signals
- Email Sequencing
- Ads Audience Sync
- CRM and Warehouse Sync
- Credit Budgeting

## Pricing

- **Free** ($0): Starter plan to explore enrichment and Claygent
- **Launch** ($167/month): Individuals and small teams automating first prospecting workflows
- **Growth** ($446/month): Teams scaling their GTM motion
- **Enterprise** (Custom): Large organizations with security and volume needs

## Best for

- Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows

## Who uses it

- Sales Teams
- Revenue Operations
- Growth Marketers
- Sales Development Reps
- GTM Engineers

## Strengths

- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.
- Free plan with unlimited seats and tables for testing workflows.
- Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
- Frequent product updates, with weekly changelog roundups.

## Limitations

- Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
- Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
- CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
- Pricing page figures are inconsistent between headline prices and FAQ text.

## Not recommended for

- Teams wanting a simple turnkey sales sequencer, or very low-volume users who need a flat predictable price

## Integrations

- Salesforce
- HubSpot
- Snowflake
- Google BigQuery
- Airtable
- Apollo.io
- ZoomInfo
- Clearbit
- Crunchbase
- PitchBook
- Semrush
- Lusha
- OpenAI
- Anthropic
- Google Gemini
- LinkedIn
- Meta Ads
- Google Ads

## FinderAtlas editorial scores (out of 10)

- Ease of Use: 7/10
- Feature Depth: 9.2/10
- Value for Money: 7.3/10
- Performance & Speed: 8/10
- Documentation & Support: 8.2/10

## Alternatives

- [Zapier](https://finderatlas.com/tools/zapier): Connect AI models and 9,000+ business apps into automated workflows and agents ([compare](https://finderatlas.com/compare/clay-vs-zapier))
- [PeekPanda](https://finderatlas.com/tools/peekpanda): Research any iOS competitor's Meta ads, App Store keywords and viral content in one place ([compare](https://finderatlas.com/compare/clay-vs-peekpanda))
- [Fireply AI](https://finderatlas.com/tools/fireply-ai): Managed AI agent that writes and posts replies on X in your own voice ([compare](https://finderatlas.com/compare/clay-vs-fireply-ai))
- [Yike AI](https://finderatlas.com/tools/yike-ai): Chinese-language AI lead discovery with source evidence and a B2B sales CRM ([compare](https://finderatlas.com/compare/clay-vs-yike-ai))
- [Profound](https://finderatlas.com/tools/profound): Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents ([compare](https://finderatlas.com/compare/clay-vs-profound))
- [AirOps](https://finderatlas.com/tools/airops): Content engineering platform for winning visibility in AI search and answer engines ([compare](https://finderatlas.com/compare/airops-vs-clay))
- [Artisan](https://finderatlas.com/tools/artisan): AI employees for go-to-market teams, starting with Ava, an autonomous AI BDR ([compare](https://finderatlas.com/compare/artisan-vs-clay))
- [11x](https://finderatlas.com/tools/11x): AI digital workers that qualify inbound leads and run outbound sales sequences ([compare](https://finderatlas.com/compare/11x-vs-clay))

## Recent updates

- 2026-10-05: Product roundup with a redesigned home page, Audiences sources and exports, and more accurate Ads match rate reporting
- 2026-09-29: Workflow credit budgets, bulk re-runs, trusted domain access and Ads in the CLI
- 2026-09-28: Integrations roundup adding 24 new and upgraded data providers
- 2026-09-21: Clay Ads syncing to LinkedIn, IP access restrictions and faster workspace creation

## FAQ

**What is Claygent?**

Claygent is Clay's AI research agent. It searches the web and uses your business context to gather information about companies and people inside a Clay table.

**How does Clay pricing work?**

Plans include monthly Data Credits (for enrichment from data providers) and Actions (for platform and AI work). Higher credit levels cost more, and Data Credits start at $0.05 each.

**Is there a free plan?**

Yes. The Free plan includes 500 actions and 100 data credits per month, unlimited seats and tables, and tables up to 200 rows. Phone enrichment and signals require a paid plan.

**Can I bring my own API keys?**

Yes. The Free plan lists bring-your-own API key support, and some providers can be connected through Clay credits or your own account.

**Which plan includes CRM sync?**

CRM auto-sync and enrichment, data warehouse sync and HTTP API integrations are listed from the Growth plan upward.

**Does Clay have a mobile app?**

No iOS or Android app was found. Clay is used through the web app.