# Photoroom

> Create, edit and scale product photos and ads with AI background tools

- Category: [Image & Visual AI](https://finderatlas.com/categories/image-ai)
- Pricing: Free trial
- Website: https://www.photoroom.com
- Platforms: Web, iOS, Android, API
- API: available
- Mobile app: available
- Made by: Photoroom, founded 2019, Paris, France
- Rating: 4.0/5 from 1 user review
- Last updated: 2026-10-18
- FinderAtlas page: https://finderatlas.com/tools/photoroom

## Overview

Photoroom is an AI visual platform aimed mainly at e-commerce sellers and brands. It removes and replaces image backgrounds, generates product photography, creates AI fashion model shots, resizes images for marketplaces, and produces product videos and ads. The tool is available as a web app, iPhone and iPad apps, an Android app, a Shopify app and a REST API.

## Key features

- Background Remover
- AI Backgrounds and Product Staging
- AI Fashion Models and Virtual Try-On
- AI Shadows, Fill and Expand
- Video Generator
- Batch Editing and Catalog Management
- Brand Kit and Spaces
- Visual Agents and Product Page Rater
- API and MCP Connector

## Pricing

- **Pro** ($12.99/month): Entry paid plan for sellers
- **Max** ($34.99/month): Most popular plan with video and Shopify
- **Ultra** ($99/month): High-volume plan with 4K output
- **Enterprise** (Custom): Governed, API-heavy deployments

## Best for

- Producing consistent product images at volume, replacing backgrounds, generating lifestyle and model shots, and automating image pipelines through an API

## Who uses it

- Online sellers
- E-commerce brands
- Fashion and beauty brands
- Marketplace teams
- Marketing and creative teams
- Developers

## Strengths

- Covers the e-commerce image workflow in one place: background removal, staging, fashion models, resizing and video.
- Available on web, iOS, Android and Shopify, with an App Store rating of 4.8 from about 231K ratings.
- Batch editing and a Brand Kit support catalog-scale consistency.
- API with remove.bg-compatible Remove Background endpoint and a free watermarked sandbox.
- Core editing tools are listed as unlimited on paid plans, subject to fair use.

## Limitations

- No permanent free plan is listed on the current pricing page.
- Dollar prices are loaded dynamically and are not visible in the page text; sources quote different figures.
- 4K output is limited to Ultra, and video generation is not included on Pro.
- AI credits and export caps apply, and API usage is billed separately at API rates.

## Not recommended for

- Users who want a permanently free editor, or general-purpose photo retouching and illustration work

## Integrations

- Shopify
- Claude (MCP connector)
- PIM and DAM connectors (Enterprise)

## FinderAtlas editorial scores (out of 10)

- Ease of Use: 9/10
- Feature Depth: 8.3/10
- Value for Money: 7.5/10
- Performance & Speed: 8.4/10
- Documentation & Support: 8/10

## Alternatives

- [Krea](https://finderatlas.com/tools/krea): Generate and edit images, video and 3D with dozens of models in one workspace ([compare](https://finderatlas.com/compare/krea-vs-photoroom))
- [PicVane](https://finderatlas.com/tools/picvane): Edit, generate and animate images with many AI models in one credit-based studio ([compare](https://finderatlas.com/compare/photoroom-vs-picvane))
- [FLUX by Black Forest Labs](https://finderatlas.com/tools/flux-ai): Image and video generation models with a pay-per-use API and open weights ([compare](https://finderatlas.com/compare/flux-ai-vs-photoroom))
- [Artgen](https://finderatlas.com/tools/artgen-image-to-pixel-art): Browser art studio for AI images, pixel art, ASCII and print effects ([compare](https://finderatlas.com/compare/artgen-image-to-pixel-art-vs-photoroom))
- [AI Image Cleaner](https://finderatlas.com/tools/ai-image-cleaner): Brush over unwanted people, objects, text or watermarks and let AI fill the gap ([compare](https://finderatlas.com/compare/ai-image-cleaner-vs-photoroom))
- [Topaz Labs](https://finderatlas.com/tools/topaz-labs): AI upscaling, sharpening and restoration for photos and video, on desktop, web and iPhone ([compare](https://finderatlas.com/compare/photoroom-vs-topaz-labs))
- [Recraft](https://finderatlas.com/tools/recraft): AI image and vector design studio with brand styles, editing tools and SVG export ([compare](https://finderatlas.com/compare/photoroom-vs-recraft))
- [Ideogram](https://finderatlas.com/tools/ideogram): AI image generator for posters, logos and graphics with readable in-image text ([compare](https://finderatlas.com/compare/ideogram-vs-photoroom))

## Recent user reviews

- 4/5 (2026-11-07): I have used Photoroom for real work. It is practical and reliable enough for everyday tasks, with a clear interface and a learning curve that feels manageable. I would recommend trying it when the use case fits.

## FAQ

**Does Photoroom have a free plan?**

The current pricing page lists Pro, Max, Ultra and Enterprise with a free trial on some plans and no permanent free plan. Third-party sites disagree on whether a free tier still exists, so check the pricing page before signing up.

**How much does Photoroom cost?**

Structured data on the pricing page lists Pro at $12.99 per month, Max at $34.99 and Ultra at $99. Yearly billing shows $7.50, $20.99 and $82.50 per month respectively. Enterprise pricing is custom.

**Does Photoroom have an API?**

Yes. It offers a Remove Background API and an Image Editing API, billed per image processed, plus a free sandbox of 1,000 watermarked calls per month.

**Which platforms does Photoroom run on?**

A web app, iPhone and iPad apps, an Android app, and a Shopify app.

**Is Photoroom secure for business use?**

The company states SOC 2 Type 2 and GDPR compliance. SSO and an SLA are part of the Enterprise plan.