# Profound

> Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents

- Category: [Sales & Marketing AI](https://finderatlas.com/categories/sales-marketing-ai)
- Pricing: Free trial
- Website: https://www.tryprofound.com
- Platforms: Web, API
- API: available
- Made by: Profound, founded 2024, New York, NY
- Last updated: 2026-10-19
- FinderAtlas page: https://finderatlas.com/tools/profound

## Overview

Profound is a marketing platform for AI search. It tracks how answer engines such as ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek and Google AI Overviews mention and cite a brand, and shows which prompts, sources and competitors shape those answers. Marketing teams use it to see their visibility, sentiment and accuracy in AI-generated responses, and to measure how AI bots crawl and refer traffic to their pages.

## Key features

- Answer Engine Insights
- Prompt Volumes
- Shopping Visibility
- Agent Analytics
- AI Marketer
- Context Manager
- FactCheck and Sentiment
- Command Center

## Pricing

- **Trial** ($0): Limited free trial to test the platform
- **Enterprise** (Custom): Tailored plan for brands and teams, sold through the accounts team

## Best for

- Measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates

## Who uses it

- Marketing teams
- SEO and content teams
- Brand managers
- Agencies
- Enterprise marketers

## Strengths

- Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
- Combines monitoring with action through AI Marketer agents that draft work for approval.
- Agent Analytics connects to CDN and cloud providers such as Cloudflare, Akamai and AWS.
- Enterprise controls include SSO, SCIM, RBAC and SOC 2.
- Documented API and MCP access for pulling data into reports and pipelines.

## Limitations

- No published prices; paid plans require talking to the accounts team.
- The free Trial is limited to 50 prompts for 7 days with no data history or exports.
- Third-party reports of a mid-September 2026 pricing change removing self-serve plans make costs hard to compare.
- API, exports and SSO are not included in the Trial.

## Not recommended for

- Solo founders or small businesses needing a low-cost, self-serve price point

## Integrations

- Akamai
- AWS
- Cloudflare
- Fastly
- Google Analytics
- Google Cloud Platform
- Netlify
- Vercel
- WordPress

## FinderAtlas editorial scores (out of 10)

- Ease of Use: 7.8/10
- Feature Depth: 8.8/10
- Value for Money: 6.5/10
- Performance & Speed: 8/10
- Documentation & Support: 8/10

## Alternatives

- [Yike AI](https://finderatlas.com/tools/yike-ai): Chinese-language AI lead discovery with source evidence and a B2B sales CRM ([compare](https://finderatlas.com/compare/profound-vs-yike-ai))
- [Artisan](https://finderatlas.com/tools/artisan): AI employees for go-to-market teams, starting with Ava, an autonomous AI BDR ([compare](https://finderatlas.com/compare/artisan-vs-profound))
- [PeekPanda](https://finderatlas.com/tools/peekpanda): Research any iOS competitor's Meta ads, App Store keywords and viral content in one place ([compare](https://finderatlas.com/compare/peekpanda-vs-profound))
- [Clay](https://finderatlas.com/tools/clay): Enrich leads with 150+ data sources and AI research agents to run go-to-market plays ([compare](https://finderatlas.com/compare/clay-vs-profound))
- [Fireply AI](https://finderatlas.com/tools/fireply-ai): Managed AI agent that writes and posts replies on X in your own voice ([compare](https://finderatlas.com/compare/fireply-ai-vs-profound))
- [11x](https://finderatlas.com/tools/11x): AI digital workers that qualify inbound leads and run outbound sales sequences ([compare](https://finderatlas.com/compare/11x-vs-profound))
- [AirOps](https://finderatlas.com/tools/airops): Content engineering platform for winning visibility in AI search and answer engines ([compare](https://finderatlas.com/compare/airops-vs-profound))
- [ShareOfAsk](https://finderatlas.com/tools/shareofask): Track which brands AI assistants name in answers to your buyers' questions ([compare](https://finderatlas.com/compare/profound-vs-shareofask))

## Recent updates

- 2026-09-01: Reported $180M Series D at a $1.8B valuation, co-led by Sequoia Capital and Kleiner Perkins
- 2026-02-01: Reported $96M funding round led by Lightspeed Venture Partners

## FAQ

**What does Profound measure?**

It runs structured prompts against AI answer engines and tracks citations, sentiment, ranking and competitive presence for a brand.

**Which answer engines does it cover?**

The Enterprise plan can track up to nine, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. The Trial covers ChatGPT, Gemini and Google AI Overviews.

**Is there a free trial?**

Yes. The Trial plan tracks 50 unique prompts daily for 7 days with limited AI Marketer credits and suggestions.

**How are agent runs billed?**

Each Agent run uses credits based on complexity. The platform shows an estimated cost before a run and actual usage afterward, and accounts can allow overage billing or pause at the limit.

**Does Profound have a public API?**

Yes, the developer docs describe a REST API, a cookbook of queries and MCP access. The pricing page lists API access under Enterprise.

**Is it only for AI search?**

No. The FAQ says Profound supports general marketing work, not only AI search.