# Submagic

> Add captions, B-roll and edits to short-form videos with AI in minutes

- Category: [Video AI](https://finderatlas.com/categories/video-ai)
- Pricing: Free trial
- Website: https://www.submagic.co
- Platforms: Web, API
- API: available
- Made by: Submagic, founded 2023, Paris, France
- Last updated: 2026-10-19
- FinderAtlas page: https://finderatlas.com/tools/submagic

## Overview

Submagic is a web-based AI video editor for creators, marketers and agencies who produce short-form videos for TikTok, Instagram Reels and YouTube Shorts. Users upload a video or paste a YouTube link, and the tool generates animated captions in a choice of styles, with the company claiming support for 123 languages and 99% accuracy. It can also add B-roll, auto-zooms, sound effects, background music and transitions, and remove silences and bad takes.

## Key features

- AI Captions
- Magic Clips
- Text-Based Editing
- Auto B-roll and Effects
- Bad Take and Silence Removal
- Caption Translation
- AI Avatars
- Scheduling and Publishing
- Team Workspace
- Video Editing API

## Pricing

- **Starter** ($19/month): Entry plan for individual creators
- **Pro** ($39/month): Plan highlighted as most popular for regular creators
- **Business** ($69/month): Higher volume and longer videos for teams
- **Enterprise** (Custom): Quote-based plan for large teams

## Best for

- Captioning and repurposing talking-head, podcast and interview footage into short vertical clips

## Who uses it

- Content Creators
- Social Media Managers
- Marketing Teams
- Agencies
- Podcasters

## Strengths

- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.
- Text-based editing removes the need for a timeline for simple cuts.
- Public API with webhooks and word-level transcripts.
- Entry price of $19 per month, or $12 per month billed annually.

## Limitations

- No permanent free plan; the trial length is not published.
- Starter limits videos to 2 minutes and Pro to 5 minutes.
- Credit-based limits cap output: 45 credits on Starter equals about 15 videos.
- No official mobile app found; web only.

## Not recommended for

- Long-form or multi-track professional editing, or users who need a native mobile app

## Integrations

- Zapier
- Make
- n8n
- Google Drive
- TikTok
- Instagram
- YouTube

## FinderAtlas editorial scores (out of 10)

- Ease of Use: 8.8/10
- Feature Depth: 7.8/10
- Value for Money: 7.5/10
- Performance & Speed: 8/10
- Documentation & Support: 7.5/10

## Alternatives

- [Higgsfield AI](https://finderatlas.com/tools/higgsfield): Generate AI video and images from 30+ models in one creative platform ([compare](https://finderatlas.com/compare/higgsfield-vs-submagic))
- [Vidmoat](https://finderatlas.com/tools/vidmoat): Describe the edit in plain English and an AI agent builds it on an editable timeline ([compare](https://finderatlas.com/compare/submagic-vs-vidmoat))
- [VEED](https://finderatlas.com/tools/veed): Browser-based AI video editor for subtitles, avatars, dubbing and social-ready videos ([compare](https://finderatlas.com/compare/submagic-vs-veed))
- [HeyGen](https://finderatlas.com/tools/heygen): Create avatar videos from text and translate them into 175+ languages ([compare](https://finderatlas.com/compare/heygen-vs-submagic))
- [Vizard](https://finderatlas.com/tools/vizard): Turn long videos into captioned, social-ready short clips with AI editing ([compare](https://finderatlas.com/compare/submagic-vs-vizard))
- [OpusClip](https://finderatlas.com/tools/opusclip): Turn long videos into captioned, platform-ready short clips with AI ([compare](https://finderatlas.com/compare/opusclip-vs-submagic))
- [Captions](https://finderatlas.com/tools/captions): AI video editor that turns raw footage and prompts into finished, captioned videos ([compare](https://finderatlas.com/compare/captions-vs-submagic))
- [Argil](https://finderatlas.com/tools/argil): Video production studio where AI agents and teams make consistent branded videos ([compare](https://finderatlas.com/compare/argil-vs-submagic))

## FAQ

**What is Submagic used for?**

Submagic adds captions and edits to short-form videos for TikTok, Instagram Reels and YouTube Shorts, and can cut long videos into short clips.

**Does Submagic have a free plan?**

The pricing page offers a "Try For Free" option with no credit card required, but lists only paid plans from $19 per month. The trial length is not stated.

**How much does Submagic cost?**

Monthly billing is $19 (Starter), $39 (Pro) and $69 (Business). Annual billing lowers these to $12, $23 and $41 per month. Enterprise is priced by quote.

**Does Submagic have an API?**

Yes. A Video Editing API is available, with documentation at docs.submagic.co. API usage is sold as add-on minute packs after purchasing a plan.

**Is there a Submagic mobile app?**

No official iOS or Android app was found. Submagic runs in the browser. An App Store app named "Submagic ai" is published by an individual developer and is not confirmed as official.

**What video quality can I export?**

Starter and Pro export 1080p at 30 FPS. Business exports up to 4K at 60 FPS.