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Leonardo AI vs Murf AI

Features, pricing, ratings, and pros and cons, side by side.

Leonardo AI logo

Leonardo AI

AI image and video studio with custom model training and a real-time canvas editor

Freemium
Visit websiteView details
Murf AI logo

Murf AI

Studio-quality AI voiceovers and text-to-speech API for creators, teams and voice agents

4.0(1 review)Freemium
Visit websiteView details

Verdict

Leonardo AI is listed under Image & Visual AI and Murf AI under Audio & Speech AI. Both have a free plan or trial. Only Leonardo AI is available on iOS and Android.

Best overall

Leonardo AI

  • Game developers
  • Concept artists
  • Designers
  • Marketers

Choose Leonardo AI if

  • You want a tool built for game and concept art.
  • Free plan with 150 tokens per day.
  • Many first-party and third-party image and video models in one account.

Choose Murf AI if

  • You want a tool built for E-learning and training narration.
  • 200+ voices in 35+ languages.
  • Pitch, speed, emphasis and pronunciation controls in the studio.
Best for beginners
Leonardo AI
Best for business
Murf AI

Features

17 features compared.

  • AI Canvas
    Leonardo AI
    Available
    Murf AI
    Not available
  • Multiple models
    Leonardo AI
    Available
    Murf AI
    Not available
  • Personal model training
    Leonardo AI
    Available
    Murf AI
    Not available
  • Video generation
    Leonardo AI
    Available
    Murf AI
    Not available
  • Blueprints
    Leonardo AI
    Available
    Murf AI
    Not available
  • Image editing tools
    Leonardo AI
    Available
    Murf AI
    Not available
  • Mobile apps
    Leonardo AI
    Available
    Murf AI
    Not available
  • API and MCP server
    Leonardo AI
    Available
    Murf AI
    Not available
  • Murf Studio
    Leonardo AI
    Not available
    Murf AI
    Available
  • 200+ AI voices
    Leonardo AI
    Not available
    Murf AI
    Available
  • Voice controls
    Leonardo AI
    Not available
    Murf AI
    Available
  • Gen 2 model
    Leonardo AI
    Not available
    Murf AI
    Available
  • Voice Changer
    Leonardo AI
    Not available
    Murf AI
    Available
  • AI Dubbing
    Leonardo AI
    Not available
    Murf AI
    Available
  • Falcon 2 TTS API
    Leonardo AI
    Not available
    Murf AI
    Available
  • Murf Agents
    Leonardo AI
    Not available
    Murf AI
    Available
  • Integrations
    Leonardo AI
    Not available
    Murf AI
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Leonardo AI
    Freemium
    Murf AI
    Freemium
  • Free plan
    Leonardo AI
    Yes
    Murf AI
    Yes
  • Starting price
    Leonardo AI
    $0
    Murf AI
    $0
  • Plans
    Leonardo AI
    4 plans
    Murf AI
    4 plans

Leonardo AI plans

  • Free

    $0

    150 fast tokens per day with public creations

    • 150 daily tokens
    • Basic quality
    • Public creations
    • Presets

  • Essential

    Most popular

    $12/month

    8,500 fast tokens per month

    • 8,500 monthly tokens
    • Private creations
    • Token rollover bank
    • Personal model training
    • Token top-up packs

  • Premium

    $30/month

    25,000 fast tokens per month

    • 25,000 monthly tokens
    • Unlimited relaxed image generation on Leonardo models
    • Larger rollover bank
    • More simultaneous generations

  • Ultimate

    $60/month

    60,000 fast tokens per month

    • 60,000 monthly tokens
    • Unlimited relaxed image and video generation on select models
    • Largest rollover bank
    • 6 simultaneous generations

Murf AI plans

  • Free

    $0

    Free workspace to try the studio; downloads are not supported

    • 10 minutes of voice generation
    • 10 minutes of transcription
    • Project preview sharing
    • Embed links

  • Creator

    $29/month

    For individual creators; $19 per month when billed annually

    • 24 hours of voice generation per year on annual billing
    • Unlimited downloads
    • Commercial rights

  • Business

    Most popular

    $99/month

    For teams and businesses; $66 per month when billed annually

    • 96 hours of voice generation per year on annual billing
    • 20 hours per month on monthly billing
    • Unlimited downloads
    • Priority support

  • Enterprise

    Custom/custom

    Contract pricing with admin controls

    • Workspace roles and permissions
    • SSO
    • Advanced voice cloning
    • SOC 2 and ISO 27001 compliance

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Leonardo AI
8.5overall
Murf AI
8.3overall

Leonardo AI leads in 1 category and Murf AI in 1.

  • Image Quality

    Leonardo AI
    8.7
    Murf AI
    Not rated

  • Model Variety

    Leonardo AI
    9.0
    Murf AI
    Not rated

  • Customization & Control

    Leonardo AI
    8.8
    Murf AI
    Not rated

  • Ease of Use

    Murf AI leads by 0.6
    Leonardo AI
    8.0
    Murf AI
    8.6

  • Value for Money

    Leonardo AI leads by 0.5
    Leonardo AI
    7.8
    Murf AI
    7.3

  • Voice Quality

    Leonardo AI
    Not rated
    Murf AI
    8.7

  • Language & Voice Variety

    Leonardo AI
    Not rated
    Murf AI
    8.6

  • Editing Controls

    Leonardo AI
    Not rated
    Murf AI
    8.5

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Leonardo AI

Pros

  • Free plan with 150 tokens per day
  • Many first-party and third-party image and video models in one account
  • Personal model training on paid plans
  • AI Canvas for inpainting and outpainting
  • Apps for iOS and Android, plus a pay-as-you-go API

Cons

  • Free generations are public and the daily allowance is small
  • Token costs vary by model and settings, so spend is hard to predict
  • Unlimited relaxed video generation needs the $60 Ultimate plan
  • Official pricing page blocks automated access, so plan details need checking on the site

Murf AI

Pros

  • 200+ voices in 35+ languages
  • Pitch, speed, emphasis and pronunciation controls in the studio
  • Integrations with Canva, Google Slides, PowerPoint and Adobe Captivate
  • Developer API with a low-latency Falcon 2 model for voice agents
  • Lists SOC 2, ISO 27001, GDPR and HIPAA compliance

Cons

  • Free plan allows only 10 minutes of generation and does not support downloads
  • Voice generation hours are capped on every self-serve plan and do not roll over
  • Creator is $29 per month on monthly billing; the $19 price requires annual billing
  • No mobile app

Platforms

  • Web
    Leonardo AI
    Supported
    Murf AI
    Supported
  • Windows
    Leonardo AI
    Not supported
    Murf AI
    Not supported
  • macOS
    Leonardo AI
    Not supported
    Murf AI
    Not supported
  • iOS
    Leonardo AI
    Supported
    Murf AI
    Not supported
  • Android
    Leonardo AI
    Supported
    Murf AI
    Not supported
  • API
    Leonardo AI
    Supported
    Murf AI
    Supported
  • Browser Extension
    Leonardo AI
    Not supported
    Murf AI
    Not supported

Integrations

Leonardo AI

5 integrations
  • Leonardo MCP server
  • Python SDK
  • TypeScript SDK
  • Cursor
  • VS Code

Murf AI

4 integrations
  • Canva
  • Google Slides
  • PowerPoint
  • Adobe Captivate

Company

  • Company
    Leonardo AI
    Leonardo Interactive Pty Ltd
    Murf AI
    Murf AI
  • Founded
    Leonardo AI
    2022
    Murf AI
    2020
  • Headquarters
    Leonardo AI
    Sydney, Australia
    Murf AI
    Salt Lake City, UT
  • Monthly users
    Leonardo AI
    Not listed
    Murf AI
    10M+
  • Listing
    Leonardo AI
    Claimed
    Murf AI
    Claimed

Frequently asked questions

Is Leonardo AI better than Murf AI?

It depends on your workflow. Leonardo AI is built for game and concept art. Murf AI is built for E-learning and training narration.

What are the key feature differences between Leonardo AI and Murf AI?

Leonardo AI: AI image and video studio with custom model training and a real-time canvas editor. Murf AI: Studio-quality AI voiceovers and text-to-speech API for creators, teams and voice agents. Murf AI is rated 4.0/5 from 1 user review.

Does Leonardo AI or Murf AI have a free plan?

Yes, both do. Leonardo AI is freemium and Murf AI is freemium, and each has a free plan or trial.

Which is cheaper, Leonardo AI or Murf AI?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.