Listing and review guidelines
What we list, what a complete listing needs, how the review works and the rules for user reviews.
Last updated 27 October 2026
What we list
Accepted
- Products where AI does the core job: generating, analysing, automating or assisting with something a person would otherwise do.
- Tools with their own name, website and pricing, including honest wrappers around third-party models under their own brand.
- Free, freemium, trial-based and paid tools, as long as anyone can sign up or buy.
- Open-source projects with a usable release.
Not accepted
- Other tool directories, lists or aggregators.
- Sites built around a single trend or search phrase rather than a standalone product.
- Products that use a name, logo or domain that imitates a model or brand they don't own (for example a "Sora" or "Veo" site that isn't by its maker).
- Tools that have shut down, are closed to sign-ups or exist only as a waitlist.
- Products that don't use AI, or where AI is only a label on a rule-based or physics-based engine.
- Undress, nude or other sexual-content generators, and anything illegal.
What a complete listing needs
You can submit with four fields and finish the rest in your dashboard. The review starts once these are in place:
- A description of at least 150 characters that says what the tool does, in plain language.
- A square logo of at least 128 pixels (PNG, JPG, SVG or WebP).
- A working website link with no tracking parameters.
- The pricing model and at least one plan with its list price ($0 for a free plan).
- The category the tool fits best; up to two more can be added.
Pricing plans, features, screenshots, FAQs and integrations aren’t required, but listings with them are more useful and rank better in search. Use real list prices with monthly billing as the plan price, not promotional prices.
How the review works
A FinderAtlas editor opens the tool’s website and checks that it is a real, working product that matches the listing and fits the rules above. Approved listings go live and are submitted to search engines. If a listing isn’t approved, the reason appears as a reviewer’s note in My tools; fix it and request another review. We may edit a listing for accuracy, tone or length, and we remove listings for tools that shut down or that turn out to break these rules.
Rules for user reviews
- Write from your own experience of using the tool.
- One review per person per tool. You can't review a tool you submitted or manage.
- Reviews are posted under your name from a verified email address.
- No paid, traded or incentivised reviews, and no reviews of competitors by a tool's team.
- No personal information, spam or links unrelated to the review.
Reviews that break these rules are removed, and repeat offenders lose the ability to review. A tool’s star rating is the average of its reviews on FinderAtlas and nothing else.
Frequently asked questions
How long does the review take?
Once a listing has a description, a logo and its pricing plans, our team checks it within 24 to 48 hours. Listings without those stay as drafts in your dashboard until you finish them.
What happens if my tool is not approved?
You'll see a reviewer's note in My tools explaining why. Update the listing to address it and choose "Request review" to put it back in the queue.
Does a listing include a followed link?
Links are followed once a listing is verified: either our editors added it, or we reviewed a maker's submission and confirmed the maker by email from the product's own domain. Other user-submitted listings carry rel="nofollow ugc". We don't sell followed links.
Can I ask for a review to be removed?
If a review breaks these rules, contact us with the link and the reason and we'll look at it. We don't remove reviews for being negative.