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Luma Dream Machine vs Tavus

Features, pricing, ratings, and pros and cons, side by side.

Luma Dream Machine logo

Luma Dream Machine

Generate and edit video and images from text or images with Luma's Ray models

Free trial
Visit websiteView details
Tavus logo

Tavus

Real-time conversational AI video agents with lifelike faces, voice and memory, built via API

Freemium
Visit websiteView details

Verdict

Luma Dream Machine is listed under Image & Visual AI and Tavus under Video AI. Luma Dream Machine scores higher in FinderAtlas's editorial review (8.8 vs 8.0 out of 10). Only Tavus has a free plan or trial. Only Luma Dream Machine is available on iOS.

Best overall

Luma Dream Machine

  • Filmmakers
  • Content creators
  • Marketers
  • Designers

Choose Luma Dream Machine if

  • You want a tool built for storyboarding and concept video.
  • Luma builds its own Ray video models rather than only reselling others.
  • One credit balance covers Ray plus Kling, Veo 3.1, Seedance and image models.

Choose Tavus if

  • You want a tool built for embedding live, human-like video agents in products for sales, coaching, interviews and training.
  • Full real-time video agent stack (rendering, turn-taking, perception) from one vendor.
  • Both a developer API and a no-code PAL Maker are available.
Best value
Tavus
Best for beginners
Luma Dream Machine
Best for business
Luma Dream Machine

Features

18 features compared.

  • Text-to-Video and Image-to-Video
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Ray3.2 video model
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Multi-keyframe control
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Video-to-Video and Reframe
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Extend Video
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Multiple third-party models
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Creative agents
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Audio and lip sync
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Team workspaces
    Luma Dream Machine
    Available
    Tavus
    Not available
  • Conversational Video Interface (CVI)
    Luma Dream Machine
    Not available
    Tavus
    Available
  • PAL Maker
    Luma Dream Machine
    Not available
    Tavus
    Available
  • Phoenix Rendering
    Luma Dream Machine
    Not available
    Tavus
    Available
  • Sparrow Turn-Taking
    Luma Dream Machine
    Not available
    Tavus
    Available
  • Raven Perception
    Luma Dream Machine
    Not available
    Tavus
    Available
  • Knowledge Base and Memory
    Luma Dream Machine
    Not available
    Tavus
    Available
  • Presentation and Magic Canvas
    Luma Dream Machine
    Not available
    Tavus
    Available
  • Meeting Joins and Browser Use
    Luma Dream Machine
    Not available
    Tavus
    Available
  • Bring Your Own LLM
    Luma Dream Machine
    Not available
    Tavus
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Luma Dream Machine
    Free trial
    Tavus
    Freemium
  • Free plan
    Luma Dream Machine
    No
    Tavus
    Yes
  • Starting price
    Luma Dream Machine
    $30
    Tavus
    $0
  • Plans
    Luma Dream Machine
    5 plans
    Tavus
    6 plans

Luma Dream Machine plans

  • Plus

    $30/month

    Entry paid plan for individuals; $25 per month billed yearly ($300)

    • 10,000 credits
    • Luma and third-party image and video models
    • Edit access for guest collaborators
    • Commercial use

  • Pro

    $90/month

    For heavier use; $75 per month billed yearly ($900)

    • Everything in Plus
    • 40,000 credits
    • 4x usage with the Luma Agents

  • Ultra

    $300/month

    For high-volume use; $250 per month billed yearly ($3,000)

    • Everything in Pro
    • 150,000 credits
    • 15x usage with the Luma Agents

  • Team

    Custom/contact us

    Business plan with shared credits

    • Manage and add team members
    • Projects and team-wide sharing
    • Usage analytics
    • Shared team credits
    • SSO

  • Enterprise

    Custom/contact us

    Business plan with extra commitments

    • Everything in Team
    • Enterprise commitments
    • Dedicated education and training
    • Custom fine-tuning

Tavus plans

  • Free

    $0

    Developer tier for testing CVI

    • 20 CVI minutes/month
    • 1 concurrent session
    • 5 min max conversation
    • 10 stock faces

  • Starter

    $22/month

    Entry paid developer plan

    • 60 CVI minutes/month
    • 1 concurrent session
    • 10 min max conversation
    • 1 custom face
    • no pay-as-you-go overage

  • Builder

    $59/month

    Small teams scaling usage

    • 175 CVI minutes/month
    • 3 concurrent sessions
    • 15 min max conversation
    • 3 custom faces
    • $0.35/min overage

  • Growth

    $397/month

    Production workloads

    • 1,300 CVI minutes/month
    • 10 concurrent sessions
    • 60 min max conversation
    • 7 custom faces
    • $0.31/min overage
    • recordings at $0.03/min

  • Business

    $975/month

    High-volume deployments

    • 4,000 CVI minutes/month
    • 15 concurrent sessions
    • 60 min max conversation
    • 15 custom faces
    • $0.26/min overage
    • recordings at $0.03/min

  • Enterprise

    Custom/custom

    Managed, white-labeled deployments

    • Custom minutes and concurrency
    • unlimited custom faces
    • white-labeling
    • SLAs
    • dedicated support

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Luma Dream Machine
8.8overall
Tavus
8.0overall

  • Motion Realism

    Luma Dream Machine
    9.0
    Tavus
    Not rated

  • Prompt Adherence

    Luma Dream Machine
    8.6
    Tavus
    Not rated

  • Camera Control

    Luma Dream Machine
    9.0
    Tavus
    Not rated

  • Rendering Speed

    Luma Dream Machine
    8.4
    Tavus
    Not rated

  • Feature Flexibility

    Luma Dream Machine
    8.8
    Tavus
    Not rated

  • Ease of Use

    Luma Dream Machine
    Not rated
    Tavus
    7.8

  • Feature Depth

    Luma Dream Machine
    Not rated
    Tavus
    8.6

  • Value for Money

    Luma Dream Machine
    Not rated
    Tavus
    7.2

  • Performance & Speed

    Luma Dream Machine
    Not rated
    Tavus
    8.5

  • Documentation & Support

    Luma Dream Machine
    Not rated
    Tavus
    8.0

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Luma Dream Machine

Pros

  • Luma builds its own Ray video models rather than only reselling others
  • One credit balance covers Ray plus Kling, Veo 3.1, Seedance and image models
  • Ray3.2 offers HDR generation and 16-bit EXR export for compositing workflows
  • Commercial use is included from the $30 Plus plan
  • Public API with usage-based pricing

Cons

  • No permanent free plan is listed; only free trial credits are mentioned
  • Credit costs are high for premium models; Ray3.2 1080p costs 400 credits per 5 seconds, so Plus covers about 25 such clips
  • Pricing pages are inconsistent: the App Store still lists Lite and Unlimited tiers the website no longer shows
  • No Android app

Tavus

Pros

  • Full real-time video agent stack (rendering, turn-taking, perception) from one vendor.
  • Both a developer API and a no-code PAL Maker are available.
  • Free tier with 20 CVI minutes per month for prototyping.
  • Joins Zoom, Google Meet and Microsoft Teams calls.
  • Published enterprise case studies, including Salesforce and Orum.

Cons

  • Free and Starter plans cap conversations at 5 and 10 minutes, and Starter has no pay-as-you-go overage.
  • Conversation recordings cost $0.03/min and are unavailable on lower tiers.
  • Pricing page showed conflicting plan tables, which makes costs hard to verify.
  • No publicly released iOS or Android app was found.

Platforms

  • Web
    Luma Dream Machine
    Supported
    Tavus
    Supported
  • Windows
    Luma Dream Machine
    Not supported
    Tavus
    Not supported
  • macOS
    Luma Dream Machine
    Not supported
    Tavus
    Not supported
  • iOS
    Luma Dream Machine
    Supported
    Tavus
    Not supported
  • Android
    Luma Dream Machine
    Not supported
    Tavus
    Not supported
  • API
    Luma Dream Machine
    Supported
    Tavus
    Supported
  • Browser Extension
    Luma Dream Machine
    Not supported
    Tavus
    Not supported

Integrations

Luma Dream Machine

No integrations listed.

Tavus

3 integrations
  • Zoom
  • Google Meet
  • Microsoft Teams

Company

  • Company
    Luma Dream Machine
    Luma AI, Inc.
    Tavus
    Tavus
  • Founded
    Luma Dream Machine
    2021
    Tavus
    2020
  • Headquarters
    Luma Dream Machine
    Palo Alto, CA
    Tavus
    San Francisco, CA
  • Listing
    Luma Dream Machine
    Claimed
    Tavus
    Claimed

Frequently asked questions

Is Luma Dream Machine better than Tavus?

It depends on your workflow. Luma Dream Machine is built for storyboarding and concept video. Tavus is built for embedding live, human-like video agents in products for sales, coaching, interviews and training.

What are the key feature differences between Luma Dream Machine and Tavus?

Luma Dream Machine: Generate and edit video and images from text or images with Luma's Ray models. Tavus: Real-time conversational AI video agents with lifelike faces, voice and memory, built via API.

Does Luma Dream Machine or Tavus have a free plan?

Tavus has a free plan or trial; Luma Dream Machine is paid only.

Which is cheaper, Luma Dream Machine or Tavus?

Luma Dream Machine starts at $30 and Tavus starts at $0. See the pricing table above for what each tier includes.