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Assistly vs Fin

Features, pricing, ratings, and pros and cons, side by side.

Fin logo

Fin

AI customer agent that resolves support conversations across chat, email and voice, billed per outcome

Free trial
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Verdict

Assistly is listed under Live Chat Tools and Fin under Customer Support. Fin scores higher in FinderAtlas's editorial review (8.2 vs 7.7 out of 10). Only Assistly has a free plan or trial.

Best overall

Fin

  • Customer support teams
  • ecommerce and retail brands
  • software and technology companies
  • financial services

Choose Assistly if

  • You want a tool built for answering common visitor questions after hours.
  • Permanent free plan with 50 chats a month and no card required.
  • Setup is one line of code, with guides for the main website builders.

Choose Fin if

  • You want a tool built for automating high-volume support conversations with usage-based pricing on Intercom or an existing helpdesk.
  • Outcome-based pricing at $0.99 means no per-seat fee for Fin itself on non-Intercom helpdesks.
  • Works with existing helpdesks (Salesforce, Zendesk, HubSpot, Freshdesk) as well as Intercom.
Best value
Assistly
Best for beginners
Fin
Best for business
Fin

Features

19 features compared.

  • Answers from your own content
    Assistly
    Available
    Fin
    Not available
  • Multilingual replies
    Assistly
    Available
    Fin
    Not available
  • Lead capture and alerts
    Assistly
    Available
    Fin
    Not available
  • Human takeover
    Assistly
    Available
    Fin
    Not available
  • Shared inbox
    Assistly
    Available
    Fin
    Not available
  • WhatsApp answering
    Assistly
    Available
    Fin
    Not available
  • Booking in chat
    Assistly
    Available
    Fin
    Not available
  • One-line install
    Assistly
    Available
    Fin
    Not available
  • Signed in users and AI actions
    Assistly
    Available
    Fin
    Not available
  • REST API
    Assistly
    Available
    Fin
    Not available
  • Fin Procedures
    Assistly
    Not available
    Fin
    Available
  • Multi-channel support
    Assistly
    Not available
    Fin
    Available
  • Four agent roles
    Assistly
    Not available
    Fin
    Available
  • Proprietary models
    Assistly
    Not available
    Fin
    Available
  • Self-managed configuration
    Assistly
    Not available
    Fin
    Available
  • Testing and observability
    Assistly
    Not available
    Fin
    Available
  • Fin Operator
    Assistly
    Not available
    Fin
    Available
  • Data connectors and MCP
    Assistly
    Not available
    Fin
    Available
  • Security and compliance
    Assistly
    Not available
    Fin
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Assistly
    Freemium
    Fin
    Free trial
  • Free plan
    Assistly
    Yes
    Fin
    No
  • Starting price
    Assistly
    $0
    Fin
    $0.99
  • Plans
    Assistly
    5 plans
    Fin
    3 plans

Assistly plans

  • Free

    $0

    Free to start, no card needed

    • 50 chats a month
    • Reads up to 25 pages of your website and help docs
    • 1 integration (website chat)
    • 3 knowledge files
    • Powered by Assistly badge

  • Basic

    $29.99/month

    Your own chat with no badge

    • 500 chats a month
    • Reads up to 50 pages
    • 2 integrations
    • 10 knowledge files
    • WhatsApp answering
    • No Assistly badge

  • Starter

    $79/month

    For a one location business

    • No monthly chat limit
    • Reads up to 100 pages
    • 3 integrations
    • 25 knowledge files
    • Hot lead scoring
    • After hours mode
    • Lead export to Excel
    • You plus 2 team members

  • Pro

    Most popular

    $149/month

    For businesses that live on leads

    • Reads up to 300 pages
    • Unlimited integrations
    • Unlimited knowledge files
    • Verified signed in users
    • AI actions on your own system
    • Insights dashboard

  • Premium

    $299/month

    For busy teams and multiple sites

    • Reads up to 1,000 pages
    • Up to 5 websites
    • Full white label
    • REST API
    • Unlimited team members
    • Priority support

Fin plans

  • Fin with your current helpdesk

    Most popular

    $0.99/outcome

    Fin added to Salesforce, HubSpot and other helpdesks

    • No integration or setup fees
    • Unlimited teammates
    • 50 outcomes per month minimum
    • Optional Copilot add-on

  • Fin with Intercom

    $0.99/outcome

    Fin plus the Intercom helpdesk, from $0.99 per outcome plus $29 per helpdesk seat per month

    • Configurable inbox and ticketing
    • Workflows
    • Help Center
    • Proactive Outbound

  • Pro add-on

    $100/month

    Add-on from $100 per month for advanced tooling

    • Operator
    • CX Score
    • AI Topics
    • Trends
    • Monitors

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Assistly
7.7overall
Fin
8.2overall

  • Answer Quality & Knowledge Training

    Assistly
    7.5
    Fin
    Not rated

  • Lead Capture & Inbox

    Assistly
    8.0
    Fin
    Not rated

  • Ease of Setup

    Assistly
    8.5
    Fin
    Not rated

  • Integrations & Channels

    Assistly
    7.0
    Fin
    Not rated

  • Pricing Clarity

    Assistly
    7.5
    Fin
    Not rated

  • Ease of Use

    Assistly
    Not rated
    Fin
    8.0

  • Feature Depth

    Assistly
    Not rated
    Fin
    9.0

  • Value for Money

    Assistly
    Not rated
    Fin
    7.5

  • Performance & Speed

    Assistly
    Not rated
    Fin
    8.5

  • Documentation & Support

    Assistly
    Not rated
    Fin
    8.0

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Assistly

Pros

  • Permanent free plan with 50 chats a month and no card required.
  • Setup is one line of code, with guides for the main website builders.
  • Answers in the visitor's language and trains on pages and uploaded files.
  • Human takeover, lead status tracking and email or phone alerts are on every plan.
  • Plain trust page covering hosting, encryption, two step sign in and data deletion.

Cons

  • Very new product (domain registered April 2026), with no public customer count or independent reviews found.
  • Paid billing is not open yet, so paid plan prices may still change.
  • Web only: no native mobile app or browser extension.
  • WhatsApp on the Free plan and each extra integration beyond the plan limit cost $19.99 a month; extra team members cost $19 a month.
  • Replies depend on OpenAI models, so chat content is sent to a third party.

Fin

Pros

  • Outcome-based pricing at $0.99 means no per-seat fee for Fin itself on non-Intercom helpdesks.
  • Works with existing helpdesks (Salesforce, Zendesk, HubSpot, Freshdesk) as well as Intercom.
  • Procedures can take actions such as refunds and account updates, not only answer questions.
  • 14-day free trial with unlimited outcomes and no credit card.
  • Broad connector list plus MCP and REST API options.
  • Simulations and regression testing let teams check changes before release.

Cons

  • Costs scale with resolved volume, so spend is harder to predict than a flat subscription.
  • Operator, CX Score and Monitors need the Pro add-on from $100 per month; Fin Voice is sales-only with custom pricing.
  • The non-Intercom plan has a 50 outcome per month minimum.
  • The Fin API Platform is limited to customers with $250k or more annual spend, and custom API integrations require a Professional or Enterprise plan.

Platforms

  • Web
    Assistly
    Supported
    Fin
    Supported
  • Windows
    Assistly
    Not supported
    Fin
    Not supported
  • macOS
    Assistly
    Not supported
    Fin
    Not supported
  • iOS
    Assistly
    Not supported
    Fin
    Not supported
  • Android
    Assistly
    Not supported
    Fin
    Not supported
  • API
    Assistly
    Supported
    Fin
    Supported
  • Browser Extension
    Assistly
    Not supported
    Fin
    Not supported

Integrations

Assistly

8 integrations
  • WordPress
  • Wix
  • Squarespace
  • Shopify
  • Webflow
  • GoDaddy
  • WhatsApp
  • OpenAI

Fin

15 integrations
  • Intercom
  • Zendesk
  • Freshdesk
  • Salesforce
  • HubSpot
  • Shopify
  • Stripe
  • Slack
  • WhatsApp
  • Jira
  • Linear
  • GitHub
  • Notion
  • Zapier
  • Snowflake

Company

  • Company
    Assistly
    Assistly
    Fin
    Intercom
  • Founded
    Assistly
    2026
    Fin
    2011
  • Headquarters
    Assistly
    Not listed
    Fin
    San Francisco, USA
  • Listing
    Assistly
    Claimed
    Fin
    Claimed

Frequently asked questions

Is Assistly better than Fin?

It depends on your workflow. Assistly is built for answering common visitor questions after hours. Fin is built for automating high-volume support conversations with usage-based pricing on Intercom or an existing helpdesk.

What are the key feature differences between Assistly and Fin?

Assistly: AI chat assistant that answers website visitors and captures leads around the clock. Fin: AI customer agent that resolves support conversations across chat, email and voice, billed per outcome.

Does Assistly or Fin have a free plan?

Assistly has a free plan or trial; Fin is paid only.

Which is cheaper, Assistly or Fin?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.