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Clay vs Creatify

Features, pricing, ratings, and pros and cons, side by side.

Creatify logo

Creatify

Turn product URLs into AI video and image ads with avatars, tested at scale

5.0(1 review)Freemium
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Verdict

Clay is listed under AI Agents and Creatify under Video AI. Both have a free plan or trial. Only Clay is available on CLI.

Best overall

Creatify

  • Performance marketers
  • eCommerce brands
  • DTC brands
  • app marketers

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.

Choose Creatify if

  • You want a tool built for producing many UGC-style and product ad variants quickly from a product page for paid social testing.
  • Product URL to finished video ad workflow removes most manual scripting and editing.
  • Large avatar library: 300 actors on Standard and 1,500 on Pro.
Best for beginners
Clay
Best for business
Clay

Features

19 features compared.

  • Claygent
    Clay
    Available
    Creatify
    Not available
  • Waterfall Enrichment
    Clay
    Available
    Creatify
    Not available
  • Data Marketplace
    Clay
    Available
    Creatify
    Not available
  • Workflow Tables
    Clay
    Available
    Creatify
    Not available
  • Audiences and Signals
    Clay
    Available
    Creatify
    Not available
  • Email Sequencing
    Clay
    Available
    Creatify
    Not available
  • Ads Audience Sync
    Clay
    Available
    Creatify
    Not available
  • CRM and Warehouse Sync
    Clay
    Available
    Creatify
    Not available
  • Credit Budgeting
    Clay
    Available
    Creatify
    Not available
  • URL to Video
    Clay
    Not available
    Creatify
    Available
  • AI Avatars
    Clay
    Not available
    Creatify
    Available
  • Ad Flow
    Clay
    Not available
    Creatify
    Available
  • Creative Agent
    Clay
    Not available
    Creatify
    Available
  • Ad Clone
    Clay
    Not available
    Creatify
    Available
  • Competitor Tracker and AI Ad Library
    Clay
    Not available
    Creatify
    Available
  • Performance Agent
    Clay
    Not available
    Creatify
    Available
  • Ad Launcher
    Clay
    Not available
    Creatify
    Available
  • Model Playground
    Clay
    Not available
    Creatify
    Available
  • API and MCP
    Clay
    Not available
    Creatify
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Clay
    Freemium
    Creatify
    Freemium
  • Free plan
    Clay
    Yes
    Creatify
    Yes
  • Starting price
    Clay
    $0
    Creatify
    $0
  • Plans
    Clay
    4 plans
    Creatify
    6 plans

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Creatify plans

  • Free

    $0

    Trial-level access with limited credits

    • 10 credits/month
    • 300 AI actors
    • 10 premium models
    • 40 ad templates
    • watermarked exports

  • Standard

    $15/month

    Individuals starting with AI ad creation

    • 55 credits/month
    • all creation tools
    • 300 AI actors
    • 200+ AdFlow templates
    • 50+ premium models
    • watermark removal
    • videos up to 2 min

  • Pro

    Most popular

    $55/month

    Marketers needing more volume and automation

    • 280 credits/month
    • 1,500 AI actors
    • 3 custom avatars
    • 500+ AdFlow templates
    • 100+ premium models
    • Ad Agent and Automations
    • Competitor Ad Tracker
    • Ad Clone

  • Max

    $95/month

    Heavy users and small teams

    • 730 credits/month
    • everything in Pro
    • 3 seats
    • 3 brand spaces
    • 10 parallel generations

  • Business

    $195/month

    Teams and agencies

    • 1,500 credits/month
    • everything in Pro
    • 10 seats
    • 10 brand spaces
    • unlimited ad account connections
    • team access controls

  • Enterprise

    Custom/custom

    Large organizations

    • Unlimited seats and brand spaces
    • custom credit limits
    • SOC 2 compliance
    • white-label support
    • enterprise SLA
    • dedicated account manager

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Clay
7.9overall
Creatify
8.0overall

Clay leads in 2 categories and Creatify in 2, with 1 tied.

  • Ease of Use

    Creatify leads by 1.5
    Clay
    7.0
    Creatify
    8.5

  • Feature Depth

    Clay leads by 0.8
    Clay
    9.2
    Creatify
    8.4

  • Value for Money

    Creatify leads by 0.2
    Clay
    7.3
    Creatify
    7.5

  • Performance & Speed

    Tied
    Clay
    8.0
    Creatify
    8.0

  • Documentation & Support

    Clay leads by 0.7
    Clay
    8.2
    Creatify
    7.5

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Creatify

Pros

  • Product URL to finished video ad workflow removes most manual scripting and editing.
  • Large avatar library: 300 actors on Standard and 1,500 on Pro.
  • Research tools (Competitor Tracker, AI Ad Library) sit alongside generation.
  • Free plan available, and monthly plans start at $15.
  • Public API and MCP access for teams that want to automate ad production.

Cons

  • Credit-based pricing means heavy video generation can exhaust a plan quickly; credits expire after 2 months.
  • Free plan is limited to 10 credits per month and watermarked exports.
  • Custom avatars and Ad Clone are only on Pro ($55/month) and above.
  • No released mobile app from Creatify found; it is a web product.

Platforms

  • Web
    Clay
    Supported
    Creatify
    Supported
  • Windows
    Clay
    Not supported
    Creatify
    Not supported
  • macOS
    Clay
    Not supported
    Creatify
    Not supported
  • iOS
    Clay
    Not supported
    Creatify
    Not supported
  • Android
    Clay
    Not supported
    Creatify
    Not supported
  • API
    Clay
    Supported
    Creatify
    Supported
  • Browser Extension
    Clay
    Not supported
    Creatify
    Not supported
  • CLI
    Clay
    Supported
    Creatify
    Not supported

Integrations

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Creatify

6 integrations
  • Meta
  • TikTok
  • YouTube
  • Snap
  • Amazon
  • Slack

Company

  • Company
    Clay
    Clay
    Creatify
    Creatify Lab
  • Founded
    Clay
    2017
    Creatify
    Not listed
  • Headquarters
    Clay
    New York, NY
    Creatify
    Not listed
  • Listing
    Clay
    Claimed
    Creatify
    Claimed

Frequently asked questions

Is Clay better than Creatify?

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. Creatify is built for producing many UGC-style and product ad variants quickly from a product page for paid social testing.

What are the key feature differences between Clay and Creatify?

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. Creatify: Turn product URLs into AI video and image ads with avatars, tested at scale. Creatify is rated 5.0/5 from 1 user review.

Does Clay or Creatify have a free plan?

Yes, both do. Clay is freemium and Creatify is freemium, and each has a free plan or trial.

Which is cheaper, Clay or Creatify?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.