Free
$0
Starter plan to explore enrichment and Claygent
- 500 actions/mo
- 100 data credits/mo
- unlimited seats and tables
- waterfall enrichment
- Claygent
- bring your own API key
- 200 rows per table
Clay
Enrich leads with 150+ data sources and AI research agents to run go-to-market plays
Freemiumclay.comUpdated
About Clay
Clay is a go-to-market (GTM) data and automation platform for sales, marketing and revenue operations teams. It combines a marketplace of data providers with an AI research agent called Claygent, so teams can source accounts and contacts, enrich them from many vendors in sequence, and act on the results from one workspace. The company says more than 500,000 GTM teams use it.
Best for
- Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows
- Lead Enrichment: Running waterfall enrichment across several providers to fill emails, phone numbers and firmographics for a prospect list.
- TAM Mapping and Scoring: Sourcing a target account universe and scoring accounts with AI research.
- Outbound Personalization: Using Claygent to gather account context and feed it into personalized email sequences.
- Ad Audience Building: Syncing qualified account lists to LinkedIn, Meta and Google Ads.
- CRM Enrichment: Keeping CRM records enriched and routing inbound leads automatically.
Not ideal for
- Teams wanting a simple turnkey sales sequencer, or very low-volume users who need a flat predictable price
Popular with
- Sales Teams
- Revenue Operations
- Growth Marketers
- Sales Development Reps
- GTM Engineers
Screenshots
Key features
- Claygent
- Waterfall Enrichment
- Data Marketplace
- Workflow Tables
- Audiences and Signals
- Email Sequencing
- Ads Audience Sync
- CRM and Warehouse Sync
- Credit Budgeting
Pros and cons
Pros
- Access to 150+ data providers with waterfall enrichment in a single workspace.
- Claygent applies AI web research to custom questions about each lead or account.
- Free plan with unlimited seats and tables for testing workflows.
- Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
- Frequent product updates, with weekly changelog roundups.
Cons
- Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
- Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
- CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
- Pricing page figures are inconsistent between headline prices and FAQ text.
Pricing
Plans as listed by the vendor on . Check their site for current prices.
Launch
$167/month
Individuals and small teams automating first prospecting workflows
- 15K actions/mo
- 3K data credits/mo
- phone number enrichment
- unlimited Audiences search
- signals
- reusable functions
- email sending
Growth
Most popular$446/month
Teams scaling their GTM motion
- 40K actions/mo
- 6K data credits/mo
- CRM auto-sync
- data warehouse sync
- HTTP API integrations
- web intent signals
- priority support
Enterprise
Custom/custom
Large organizations with security and volume needs
- Custom credits and actions
- bulk enrichment over 50K records
- SSO/SAML
- SCIM
- RBAC
- IP allowlists
- dedicated growth strategist
Our ratings
Scored out of 10 by the Finder Atlas editorial team.
7.9overall
- Ease of Use
- 7.0
- Feature Depth
- 9.2
- Value for Money
- 7.3
- Performance & Speed
- 8.0
- Documentation & Support
- 8.2
Platforms and integrations
Available on
- Web
- API
- CLI
Works with
- Salesforce
- HubSpot
- Snowflake
- Google BigQuery
- Airtable
- Apollo.io
- ZoomInfo
- Clearbit
- Crunchbase
- PitchBook
- Semrush
- Lusha
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Release history
Product roundup with a redesigned home page, Audiences sources and exports, and more accurate Ads match rate reporting
Product roundup with a redesigned home page, Audiences sources and exports, and more accurate Ads match rate reporting.
Workflow credit budgets, bulk re-runs, trusted domain access and Ads in the CLI
Workflow credit budgets, bulk re-runs, trusted domain access and Ads in the CLI.
Integrations roundup adding 24 new and upgraded data providers
Integrations roundup adding 24 new and upgraded data providers.
Clay Ads syncing to LinkedIn, IP access restrictions and faster workspace creation
Clay Ads syncing to LinkedIn, IP access restrictions and faster workspace creation.
Reviews
No reviews yet
Used Clay? Help others decide by sharing your experience.
Frequently asked questions
What is Claygent?
Claygent is Clay's AI research agent. It searches the web and uses your business context to gather information about companies and people inside a Clay table.
How does Clay pricing work?
Plans include monthly Data Credits (for enrichment from data providers) and Actions (for platform and AI work). Higher credit levels cost more, and Data Credits start at $0.05 each.
Is there a free plan?
Yes. The Free plan includes 500 actions and 100 data credits per month, unlimited seats and tables, and tables up to 200 rows. Phone enrichment and signals require a paid plan.
Can I bring my own API keys?
Yes. The Free plan lists bring-your-own API key support, and some providers can be connected through Clay credits or your own account.
Which plan includes CRM sync?
CRM auto-sync and enrichment, data warehouse sync and HTTP API integrations are listed from the Growth plan upward.
Does Clay have a mobile app?
No iOS or Android app was found. Clay is used through the web app.
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