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Clay vs HeyGen

Features, pricing, ratings, and pros and cons, side by side.

Verdict

Clay is listed under AI Agents and HeyGen under Video AI. HeyGen scores higher in FinderAtlas's editorial review (8.3 vs 7.9 out of 10), led by ease of use. Both have a free plan or trial. Only HeyGen is available on iOS and Android.

Best overall

HeyGen

  • Marketing teams
  • Corporate training and L&D teams
  • Sales teams
  • Content creators

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.

Choose HeyGen if

  • You want a tool built for Avatar-presented training and explainer videos.
  • Free plan with no time limit, though capped at 3 videos a month.
  • Video Translation with voice preservation and lip-sync in 175+ languages.
Best for beginners
Clay
Best for business
Clay

Features

18 features compared.

  • Claygent
    Clay
    Available
    HeyGen
    Not available
  • Waterfall Enrichment
    Clay
    Available
    HeyGen
    Not available
  • Data Marketplace
    Clay
    Available
    HeyGen
    Not available
  • Workflow Tables
    Clay
    Available
    HeyGen
    Not available
  • Audiences and Signals
    Clay
    Available
    HeyGen
    Not available
  • Email Sequencing
    Clay
    Available
    HeyGen
    Not available
  • Ads Audience Sync
    Clay
    Available
    HeyGen
    Not available
  • CRM and Warehouse Sync
    Clay
    Available
    HeyGen
    Not available
  • Credit Budgeting
    Clay
    Available
    HeyGen
    Not available
  • AI Studio
    Clay
    Not available
    HeyGen
    Available
  • Avatars
    Clay
    Not available
    HeyGen
    Available
  • Video Translation
    Clay
    Not available
    HeyGen
    Available
  • Video Agent
    Clay
    Not available
    HeyGen
    Available
  • Multiple input types
    Clay
    Not available
    HeyGen
    Available
  • Voice cloning
    Clay
    Not available
    HeyGen
    Available
  • Interactive video and SCORM export
    Clay
    Not available
    HeyGen
    Available
  • Developer API
    Clay
    Not available
    HeyGen
    Available
  • Identity verification and moderation
    Clay
    Not available
    HeyGen
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Clay
    Freemium
    HeyGen
    Freemium
  • Free plan
    Clay
    Yes
    HeyGen
    Yes
  • Starting price
    Clay
    $0
    HeyGen
    $0
  • Plans
    Clay
    4 plans
    HeyGen
    5 plans

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

HeyGen plans

  • Free

    $0

    3 videos per month, up to 1 minute each

    • 1 custom avatar
    • 500+ stock avatars
    • 30+ languages
    • Up to 3 Photo Avatars
    • 1 voice clone
    • Standard processing

  • Creator

    Most popular

    $29/month

    600 credits per month, videos up to 30 minutes

    • Watermark removal
    • Unlimited Photo Avatars
    • Voice cloning
    • 175+ languages and dialects
    • Credit rollover
    • 700+ stock avatars
    • Fast processing

  • Pro

    $49/month

    From 1,000 credits per month, videos up to 30 minutes

    • Everything in Creator
    • 4K export
    • Faster processing
    • Customizable monthly usage
    • All advanced AI models
    • Editing of translated scripts

  • Business

    $149/month

    1,500 credits per month plus $20 per extra seat, videos up to 60 minutes

    • Team seats
    • Workspace collaboration
    • SAML/SSO
    • Centralized billing
    • 5+ custom avatars
    • Interactive video
    • SCORM export
    • LMS integrations
    • Credit packs or auto-reload

  • Enterprise

    Custom/custom

    Contact sales

    • No maximum video length
    • SCIM provisioning
    • MFA
    • Invoice billing
    • Priority support
    • Dedicated customer success manager
    • Custom onboarding

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Clay
7.9overall
HeyGen
8.3overall

Clay leads in 1 category and HeyGen in 1.

  • Ease of Use

    HeyGen leads by 1.5
    Clay
    7.0
    HeyGen
    8.5

  • Feature Depth

    Clay
    9.2
    HeyGen
    Not rated

  • Value for Money

    Clay leads by 0.3
    Clay
    7.3
    HeyGen
    7.0

  • Performance & Speed

    Clay
    8.0
    HeyGen
    Not rated

  • Documentation & Support

    Clay
    8.2
    HeyGen
    Not rated

  • Avatar Realism & Lip Sync

    Clay
    Not rated
    HeyGen
    9.0

  • Video Translation

    Clay
    Not rated
    HeyGen
    9.0

  • Developer & Team Features

    Clay
    Not rated
    HeyGen
    8.0

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

HeyGen

Pros

  • Free plan with no time limit, though capped at 3 videos a month
  • Video Translation with voice preservation and lip-sync in 175+ languages
  • Text-based editor with Brand Kit, captions and multi-user editing
  • Custom avatars and voice cloning on every plan, including Free
  • Public API with CLI and MCP server, and iOS and Android apps
  • Business plan adds SAML/SSO, SCORM export and LMS integrations

Cons

  • Free plan limits videos to 1 minute and 3 per month
  • 4K export and advanced AI models need Pro at $49 per month or higher
  • Credit-based pricing makes the cost of a video depend on model, length and complexity
  • Business starts at $149 per month plus $20 for each extra seat
  • Android app is stated as available in the U.S. only

Platforms

  • Web
    Clay
    Supported
    HeyGen
    Supported
  • Windows
    Clay
    Not supported
    HeyGen
    Not supported
  • macOS
    Clay
    Not supported
    HeyGen
    Not supported
  • iOS
    Clay
    Not supported
    HeyGen
    Supported
  • Android
    Clay
    Not supported
    HeyGen
    Supported
  • API
    Clay
    Supported
    HeyGen
    Supported
  • Browser Extension
    Clay
    Not supported
    HeyGen
    Not supported
  • CLI
    Clay
    Supported
    HeyGen
    Supported

Integrations

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

HeyGen

5 integrations
  • ChatGPT
  • Zapier
  • Make
  • n8n
  • HubSpot

Company

  • Company
    Clay
    Clay
    HeyGen
    HeyGen
  • Founded
    Clay
    2017
    HeyGen
    2020
  • Headquarters
    Clay
    New York, NY
    HeyGen
    Los Angeles, CA
  • Monthly users
    Clay
    Not listed
    HeyGen
    30M+
  • Listing
    Clay
    Claimed
    HeyGen
    Claimed

Frequently asked questions

Is Clay better than HeyGen?

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. HeyGen is built for Avatar-presented training and explainer videos.

What are the key feature differences between Clay and HeyGen?

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. HeyGen: Create avatar videos from text and translate them into 175+ languages. HeyGen is rated 4.0/5 from 1 user review.

Does Clay or HeyGen have a free plan?

Yes, both do. Clay is freemium and HeyGen is freemium, and each has a free plan or trial.

Which is cheaper, Clay or HeyGen?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.