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Clay vs Runway

Features, pricing, ratings, and pros and cons, side by side.

Verdict

Clay is listed under AI Agents and Runway under Image & Visual AI. Runway scores higher in FinderAtlas's editorial review (8.4 vs 7.9 out of 10). Both have a free plan or trial. Only Clay is available on CLI. Only Runway is available on iOS and Android.

Best overall

Runway

  • Filmmakers
  • Video creators
  • Marketers and ad teams
  • Designers

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.

Choose Runway if

  • You want a tool built for Text-to-video and image-to-video generation.
  • Combines video, image and audio generation and editing in one workspace.
  • Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0.
Best for beginners
Clay
Best for business
Clay

Features

18 features compared.

  • Claygent
    Clay
    Available
    Runway
    Not available
  • Waterfall Enrichment
    Clay
    Available
    Runway
    Not available
  • Data Marketplace
    Clay
    Available
    Runway
    Not available
  • Workflow Tables
    Clay
    Available
    Runway
    Not available
  • Audiences and Signals
    Clay
    Available
    Runway
    Not available
  • Email Sequencing
    Clay
    Available
    Runway
    Not available
  • Ads Audience Sync
    Clay
    Available
    Runway
    Not available
  • CRM and Warehouse Sync
    Clay
    Available
    Runway
    Not available
  • Credit Budgeting
    Clay
    Available
    Runway
    Not available
  • Gen-4.5 video model
    Clay
    Not available
    Runway
    Available
  • Creative Agent
    Clay
    Not available
    Runway
    Available
  • Multiple models
    Clay
    Not available
    Runway
    Available
  • Characters
    Clay
    Not available
    Runway
    Available
  • Aleph and Act-Two
    Clay
    Not available
    Runway
    Available
  • Audio tools
    Clay
    Not available
    Runway
    Available
  • Workflows and Recipes
    Clay
    Not available
    Runway
    Available
  • Runway Dev API
    Clay
    Not available
    Runway
    Available
  • Runway MCP
    Clay
    Not available
    Runway
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Clay
    Freemium
    Runway
    Freemium
  • Free plan
    Clay
    Yes
    Runway
    Yes
  • Starting price
    Clay
    $0
    Runway
    $0
  • Plans
    Clay
    4 plans
    Runway
    4 plans

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Runway plans

  • Free

    $0

    125 one-time credits that do not expire

    • A selection of generative models
    • 5GB storage

  • Standard

    $15/month

    625 credits per month; $12 per month billed annually

    • All video and image models
    • Creative Agent
    • 5 parallel generations
    • Music and voice and sound effects
    • Up to 3 projects
    • No watermarks
    • 4K upscaling
    • 20GB storage

  • Pro

    Most popular

    $35/month

    2,250 credits per month; $28 per month billed annually

    • Everything in Standard
    • 15 parallel generations
    • Up to 5 projects
    • 1 Brand Kit
    • 1 custom voice clone
    • Top-up credits
    • Runway MCP
    • Unlimited 4K video upscaling
    • 100GB storage

  • Max

    $95/month

    9,500 credits per month; $76 per month billed annually

    • Everything in Pro
    • Early access to new models
    • 20 parallel generations
    • Up to 10 projects
    • Up to 3 Brand Kits
    • Up to 3 custom voice clones
    • HDR and ProRes and image sequence outputs
    • 500GB storage

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Clay
7.9overall
Runway
8.4overall

  • Ease of Use

    Clay
    7.0
    Runway
    Not rated

  • Feature Depth

    Clay
    9.2
    Runway
    Not rated

  • Value for Money

    Clay
    7.3
    Runway
    Not rated

  • Performance & Speed

    Clay
    8.0
    Runway
    Not rated

  • Documentation & Support

    Clay
    8.2
    Runway
    Not rated

  • Video Quality

    Clay
    Not rated
    Runway
    9.0

  • Camera & Motion Control

    Clay
    Not rated
    Runway
    8.8

  • Model Variety

    Clay
    Not rated
    Runway
    8.5

  • Editing Tools

    Clay
    Not rated
    Runway
    8.6

  • Pricing Clarity

    Clay
    Not rated
    Runway
    7.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Runway

Pros

  • Combines video, image and audio generation and editing in one workspace
  • Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0
  • Creative Agent builds videos from a conversation
  • Runway Dev API with Node and Python SDKs
  • Free plan with 125 credits that do not expire
  • Native iOS and Android apps

Cons

  • Credit-based pricing: a 5-second Gen-4.5 clip costs 60 credits, so the 625 credits on Standard cover about 10 such clips
  • Standard and Pro credits do not roll over at the end of the month
  • Some App Store reviewers complain about the cost of failed or unusable generations
  • 4K upscaling is unlimited only on Pro and Max

Platforms

  • Web
    Clay
    Supported
    Runway
    Supported
  • Windows
    Clay
    Not supported
    Runway
    Not supported
  • macOS
    Clay
    Not supported
    Runway
    Not supported
  • iOS
    Clay
    Not supported
    Runway
    Supported
  • Android
    Clay
    Not supported
    Runway
    Supported
  • API
    Clay
    Supported
    Runway
    Supported
  • Browser Extension
    Clay
    Not supported
    Runway
    Not supported
  • CLI
    Clay
    Supported
    Runway
    Not supported

Integrations

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Runway

5 integrations
  • Runway MCP
  • ChatGPT plugin
  • Meta Ads
  • Google Ads
  • TikTok Ads

Company

  • Company
    Clay
    Clay
    Runway
    Runway AI, Inc.
  • Founded
    Clay
    2017
    Runway
    2018
  • Headquarters
    Clay
    New York, NY
    Runway
    New York, NY
  • Listing
    Clay
    Claimed
    Runway
    Claimed

Frequently asked questions

Is Clay better than Runway?

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. Runway is built for Text-to-video and image-to-video generation.

What are the key feature differences between Clay and Runway?

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API.

Does Clay or Runway have a free plan?

Yes, both do. Clay is freemium and Runway is freemium, and each has a free plan or trial.

Which is cheaper, Clay or Runway?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.