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Clay vs Zapier

Features, pricing, ratings, and pros and cons, side by side.

Verdict

Clay is listed under AI Agents and Zapier under Productivity. Zapier scores higher in FinderAtlas's editorial review (8.3 vs 7.9 out of 10), led by ease of use and documentation & support. Both have a free plan or trial.

Best overall

Zapier

  • Operations Teams
  • Marketing Teams
  • Sales Teams
  • IT Teams

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.

Choose Zapier if

  • You want a tool built for connecting SaaS apps without code, adding AI steps to existing business workflows, giving AI assistants controlled access to business tools.
  • Connects 9,000+ apps, one of the largest integration libraries in automation.
  • Free plan with 100 tasks per month and a 14-day Professional trial with no credit card.
Best for beginners
Zapier
Best for business
Clay

Features

17 features compared.

  • Claygent
    Clay
    Available
    Zapier
    Not available
  • Waterfall Enrichment
    Clay
    Available
    Zapier
    Not available
  • Data Marketplace
    Clay
    Available
    Zapier
    Not available
  • Workflow Tables
    Clay
    Available
    Zapier
    Not available
  • Audiences and Signals
    Clay
    Available
    Zapier
    Not available
  • Email Sequencing
    Clay
    Available
    Zapier
    Not available
  • Ads Audience Sync
    Clay
    Available
    Zapier
    Not available
  • CRM and Warehouse Sync
    Clay
    Available
    Zapier
    Not available
  • Credit Budgeting
    Clay
    Available
    Zapier
    Not available
  • Zaps
    Clay
    Not available
    Zapier
    Available
  • Zapier Agents
    Clay
    Not available
    Zapier
    Available
  • Zapier MCP
    Clay
    Not available
    Zapier
    Available
  • AI by Zapier and Copilot
    Clay
    Not available
    Zapier
    Available
  • Tables, Forms and Chatbots
    Clay
    Not available
    Zapier
    Available
  • Canvas
    Clay
    Not available
    Zapier
    Available
  • Zapier SDK and API
    Clay
    Not available
    Zapier
    Available
  • Governance Controls
    Clay
    Not available
    Zapier
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Clay
    Freemium
    Zapier
    Freemium
  • Free plan
    Clay
    Yes
    Zapier
    Yes
  • Starting price
    Clay
    $0
    Zapier
    $0
  • Plans
    Clay
    4 plans
    Zapier
    4 plans

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Zapier plans

  • Free

    $0

    Entry plan for trying automation

    • 100 tasks/month
    • two-step Zaps
    • unlimited Zaps
    • Tables and Forms
    • limited Copilot

  • Professional

    Most popular

    $29.99/month

    Individuals and small teams building multi-step automations

    • From 750 tasks/month
    • multi-step Zaps
    • premium apps
    • webhooks
    • filters and paths
    • AI by Zapier

  • Team

    $103.50/month

    Teams collaborating on shared automations

    • From 2,000 tasks/month
    • 25 seats
    • shared workspace and connections
    • SAML SSO
    • priority support

  • Enterprise

    Custom/custom

    Large organisations needing governance and scale

    • Unlimited users
    • SCIM provisioning
    • advanced admin controls
    • observability and analytics
    • technical account manager

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Clay
7.9overall
Zapier
8.3overall

Clay leads in 2 categories and Zapier in 2, with 1 tied.

  • Ease of Use

    Zapier leads by 1.6
    Clay
    7.0
    Zapier
    8.6

  • Feature Depth

    Clay leads by 0.2
    Clay
    9.2
    Zapier
    9.0

  • Value for Money

    Clay leads by 0.1
    Clay
    7.3
    Zapier
    7.2

  • Performance & Speed

    Tied
    Clay
    8.0
    Zapier
    8.0

  • Documentation & Support

    Zapier leads by 0.3
    Clay
    8.2
    Zapier
    8.5

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Zapier

Pros

  • Connects 9,000+ apps, one of the largest integration libraries in automation.
  • Free plan with 100 tasks per month and a 14-day Professional trial with no credit card.
  • Zapier MCP is included on every plan and works with Claude, ChatGPT and Cursor.
  • Enterprise governance options include SSO, SCIM, action restrictions and log streaming.
  • Agents, Chatbots, Tables and Forms sit in the same account as Zaps.

Cons

  • Task-based pricing rises quickly: Team starts at $103.50/month and Professional at 2,000 tasks is $73.50/month on monthly billing.
  • The free plan is limited to 100 tasks and two-step Zaps with 15-minute polling.
  • Agents activities and Chatbots are billed as add-ons outside the plan's task pool.
  • No official mobile app and no self-hosted option were found.

Platforms

  • Web
    Clay
    Supported
    Zapier
    Supported
  • Windows
    Clay
    Not supported
    Zapier
    Not supported
  • macOS
    Clay
    Not supported
    Zapier
    Not supported
  • iOS
    Clay
    Not supported
    Zapier
    Not supported
  • Android
    Clay
    Not supported
    Zapier
    Not supported
  • API
    Clay
    Supported
    Zapier
    Supported
  • Browser Extension
    Clay
    Not supported
    Zapier
    Not supported
  • CLI
    Clay
    Supported
    Zapier
    Supported

Integrations

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Zapier

7 integrations
  • Slack
  • Claude
  • ChatGPT
  • Cursor
  • Datadog
  • Splunk
  • Amazon Bedrock

Company

  • Company
    Clay
    Clay
    Zapier
    Zapier, Inc.
  • Founded
    Clay
    2017
    Zapier
    2011
  • Headquarters
    Clay
    New York, NY
    Zapier
    San Francisco, CA
  • Listing
    Clay
    Claimed
    Zapier
    Claimed

Frequently asked questions

Is Clay better than Zapier?

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. Zapier is built for connecting SaaS apps without code, adding AI steps to existing business workflows, giving AI assistants controlled access to business tools.

What are the key feature differences between Clay and Zapier?

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. Zapier: Connect AI models and 9,000+ business apps into automated workflows and agents.

Does Clay or Zapier have a free plan?

Yes, both do. Clay is freemium and Zapier is freemium, and each has a free plan or trial.

Which is cheaper, Clay or Zapier?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.