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HeyGen vs Luma Dream Machine

Features, pricing, ratings, and pros and cons, side by side.

Luma Dream Machine logo

Luma Dream Machine

Generate and edit video and images from text or images with Luma's Ray models

Free trial
Visit websiteView details

Verdict

HeyGen is listed under Video AI and Luma Dream Machine under Image & Visual AI. Luma Dream Machine scores higher in FinderAtlas's editorial review (8.8 vs 8.3 out of 10). Only HeyGen has a free plan or trial. Only HeyGen is available on Android and CLI.

Best overall

Luma Dream Machine

  • Filmmakers
  • Content creators
  • Marketers
  • Designers

Choose HeyGen if

  • You want a tool built for Avatar-presented training and explainer videos.
  • Free plan with no time limit, though capped at 3 videos a month.
  • Video Translation with voice preservation and lip-sync in 175+ languages.

Choose Luma Dream Machine if

  • You want a tool built for storyboarding and concept video.
  • Luma builds its own Ray video models rather than only reselling others.
  • One credit balance covers Ray plus Kling, Veo 3.1, Seedance and image models.
Best value
HeyGen
Best for beginners
HeyGen
Best for business
HeyGen

Features

18 features compared.

  • AI Studio
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Avatars
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Video Translation
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Video Agent
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Multiple input types
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Voice cloning
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Interactive video and SCORM export
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Developer API
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Identity verification and moderation
    HeyGen
    Available
    Luma Dream Machine
    Not available
  • Text-to-Video and Image-to-Video
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Ray3.2 video model
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Multi-keyframe control
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Video-to-Video and Reframe
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Extend Video
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Multiple third-party models
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Creative agents
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Audio and lip sync
    HeyGen
    Not available
    Luma Dream Machine
    Available
  • Team workspaces
    HeyGen
    Not available
    Luma Dream Machine
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    HeyGen
    Freemium
    Luma Dream Machine
    Free trial
  • Free plan
    HeyGen
    Yes
    Luma Dream Machine
    No
  • Starting price
    HeyGen
    $0
    Luma Dream Machine
    $30
  • Plans
    HeyGen
    5 plans
    Luma Dream Machine
    5 plans

HeyGen plans

  • Free

    $0

    3 videos per month, up to 1 minute each

    • 1 custom avatar
    • 500+ stock avatars
    • 30+ languages
    • Up to 3 Photo Avatars
    • 1 voice clone
    • Standard processing

  • Creator

    Most popular

    $29/month

    600 credits per month, videos up to 30 minutes

    • Watermark removal
    • Unlimited Photo Avatars
    • Voice cloning
    • 175+ languages and dialects
    • Credit rollover
    • 700+ stock avatars
    • Fast processing

  • Pro

    $49/month

    From 1,000 credits per month, videos up to 30 minutes

    • Everything in Creator
    • 4K export
    • Faster processing
    • Customizable monthly usage
    • All advanced AI models
    • Editing of translated scripts

  • Business

    $149/month

    1,500 credits per month plus $20 per extra seat, videos up to 60 minutes

    • Team seats
    • Workspace collaboration
    • SAML/SSO
    • Centralized billing
    • 5+ custom avatars
    • Interactive video
    • SCORM export
    • LMS integrations
    • Credit packs or auto-reload

  • Enterprise

    Custom/custom

    Contact sales

    • No maximum video length
    • SCIM provisioning
    • MFA
    • Invoice billing
    • Priority support
    • Dedicated customer success manager
    • Custom onboarding

Luma Dream Machine plans

  • Plus

    $30/month

    Entry paid plan for individuals; $25 per month billed yearly ($300)

    • 10,000 credits
    • Luma and third-party image and video models
    • Edit access for guest collaborators
    • Commercial use

  • Pro

    $90/month

    For heavier use; $75 per month billed yearly ($900)

    • Everything in Plus
    • 40,000 credits
    • 4x usage with the Luma Agents

  • Ultra

    $300/month

    For high-volume use; $250 per month billed yearly ($3,000)

    • Everything in Pro
    • 150,000 credits
    • 15x usage with the Luma Agents

  • Team

    Custom/contact us

    Business plan with shared credits

    • Manage and add team members
    • Projects and team-wide sharing
    • Usage analytics
    • Shared team credits
    • SSO

  • Enterprise

    Custom/contact us

    Business plan with extra commitments

    • Everything in Team
    • Enterprise commitments
    • Dedicated education and training
    • Custom fine-tuning

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

HeyGen
8.3overall
Luma Dream Machine
8.8overall

  • Avatar Realism & Lip Sync

    HeyGen
    9.0
    Luma Dream Machine
    Not rated

  • Video Translation

    HeyGen
    9.0
    Luma Dream Machine
    Not rated

  • Ease of Use

    HeyGen
    8.5
    Luma Dream Machine
    Not rated

  • Value for Money

    HeyGen
    7.0
    Luma Dream Machine
    Not rated

  • Developer & Team Features

    HeyGen
    8.0
    Luma Dream Machine
    Not rated

  • Motion Realism

    HeyGen
    Not rated
    Luma Dream Machine
    9.0

  • Prompt Adherence

    HeyGen
    Not rated
    Luma Dream Machine
    8.6

  • Camera Control

    HeyGen
    Not rated
    Luma Dream Machine
    9.0

  • Rendering Speed

    HeyGen
    Not rated
    Luma Dream Machine
    8.4

  • Feature Flexibility

    HeyGen
    Not rated
    Luma Dream Machine
    8.8

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

HeyGen

Pros

  • Free plan with no time limit, though capped at 3 videos a month
  • Video Translation with voice preservation and lip-sync in 175+ languages
  • Text-based editor with Brand Kit, captions and multi-user editing
  • Custom avatars and voice cloning on every plan, including Free
  • Public API with CLI and MCP server, and iOS and Android apps
  • Business plan adds SAML/SSO, SCORM export and LMS integrations

Cons

  • Free plan limits videos to 1 minute and 3 per month
  • 4K export and advanced AI models need Pro at $49 per month or higher
  • Credit-based pricing makes the cost of a video depend on model, length and complexity
  • Business starts at $149 per month plus $20 for each extra seat
  • Android app is stated as available in the U.S. only

Luma Dream Machine

Pros

  • Luma builds its own Ray video models rather than only reselling others
  • One credit balance covers Ray plus Kling, Veo 3.1, Seedance and image models
  • Ray3.2 offers HDR generation and 16-bit EXR export for compositing workflows
  • Commercial use is included from the $30 Plus plan
  • Public API with usage-based pricing

Cons

  • No permanent free plan is listed; only free trial credits are mentioned
  • Credit costs are high for premium models; Ray3.2 1080p costs 400 credits per 5 seconds, so Plus covers about 25 such clips
  • Pricing pages are inconsistent: the App Store still lists Lite and Unlimited tiers the website no longer shows
  • No Android app

Platforms

  • Web
    HeyGen
    Supported
    Luma Dream Machine
    Supported
  • Windows
    HeyGen
    Not supported
    Luma Dream Machine
    Not supported
  • macOS
    HeyGen
    Not supported
    Luma Dream Machine
    Not supported
  • iOS
    HeyGen
    Supported
    Luma Dream Machine
    Supported
  • Android
    HeyGen
    Supported
    Luma Dream Machine
    Not supported
  • API
    HeyGen
    Supported
    Luma Dream Machine
    Supported
  • Browser Extension
    HeyGen
    Not supported
    Luma Dream Machine
    Not supported
  • CLI
    HeyGen
    Supported
    Luma Dream Machine
    Not supported

Integrations

HeyGen

5 integrations
  • ChatGPT
  • Zapier
  • Make
  • n8n
  • HubSpot

Luma Dream Machine

No integrations listed.

Company

  • Company
    HeyGen
    HeyGen
    Luma Dream Machine
    Luma AI, Inc.
  • Founded
    HeyGen
    2020
    Luma Dream Machine
    2021
  • Headquarters
    HeyGen
    Los Angeles, CA
    Luma Dream Machine
    Palo Alto, CA
  • Monthly users
    HeyGen
    30M+
    Luma Dream Machine
    Not listed
  • Listing
    HeyGen
    Claimed
    Luma Dream Machine
    Claimed

Frequently asked questions

Is HeyGen better than Luma Dream Machine?

It depends on your workflow. HeyGen is built for Avatar-presented training and explainer videos. Luma Dream Machine is built for storyboarding and concept video.

What are the key feature differences between HeyGen and Luma Dream Machine?

HeyGen: Create avatar videos from text and translate them into 175+ languages. Luma Dream Machine: Generate and edit video and images from text or images with Luma's Ray models. HeyGen is rated 4.0/5 from 1 user review.

Does HeyGen or Luma Dream Machine have a free plan?

HeyGen has a free plan or trial; Luma Dream Machine is paid only.

Which is cheaper, HeyGen or Luma Dream Machine?

HeyGen starts at $0 and Luma Dream Machine starts at $30. See the pricing table above for what each tier includes.