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HeyGen vs Ray32

Features, pricing, ratings, and pros and cons, side by side.

Verdict

HeyGen and Ray32 are both Video AI tools. HeyGen scores higher in FinderAtlas's editorial review (8.3 vs 7.5 out of 10), led by ease of use and value for money. Only HeyGen has a free plan or trial. Only HeyGen is available on iOS, Android and CLI and offers an API.

Best overall

HeyGen

  • Marketing teams
  • Corporate training and L&D teams
  • Sales teams
  • Content creators

Choose HeyGen if

  • You want a tool built for Avatar-presented training and explainer videos.
  • Free plan with no time limit, though capped at 3 videos a month.
  • Video Translation with voice preservation and lip-sync in 175+ languages.

Choose Ray32 if

  • You want a tool built for short clips with keyframe control.
  • One-time credit packs with no subscription, and credits that do not expire.
  • Supports up to 16 keyframes, HDR and 16-bit EXR export from Luma's Ray 3.2 model.
Best value
HeyGen
Best for beginners
Ray32
Best for business
HeyGen

Features

16 features compared.

  • AI Studio
    HeyGen
    Available
    Ray32
    Not available
  • Avatars
    HeyGen
    Available
    Ray32
    Not available
  • Video Translation
    HeyGen
    Available
    Ray32
    Not available
  • Video Agent
    HeyGen
    Available
    Ray32
    Not available
  • Multiple input types
    HeyGen
    Available
    Ray32
    Not available
  • Voice cloning
    HeyGen
    Available
    Ray32
    Not available
  • Interactive video and SCORM export
    HeyGen
    Available
    Ray32
    Not available
  • Developer API
    HeyGen
    Available
    Ray32
    Not available
  • Identity verification and moderation
    HeyGen
    Available
    Ray32
    Not available
  • Multi-keyframe control
    HeyGen
    Not available
    Ray32
    Available
  • Video Edit (Modify Video V2)
    HeyGen
    Not available
    Ray32
    Available
  • Reframe
    HeyGen
    Not available
    Ray32
    Available
  • HDR and EXR export
    HeyGen
    Not available
    Ray32
    Available
  • Text-to-video and image-to-video
    HeyGen
    Not available
    Ray32
    Available
  • Facial performance tracking
    HeyGen
    Not available
    Ray32
    Available
  • Credit packs
    HeyGen
    Not available
    Ray32
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    HeyGen
    Freemium
    Ray32
    Paid
  • Free plan
    HeyGen
    Yes
    Ray32
    No
  • Starting price
    HeyGen
    $0
    Ray32
    $9.90
  • Plans
    HeyGen
    5 plans
    Ray32
    4 plans

HeyGen plans

  • Free

    $0

    3 videos per month, up to 1 minute each

    • 1 custom avatar
    • 500+ stock avatars
    • 30+ languages
    • Up to 3 Photo Avatars
    • 1 voice clone
    • Standard processing

  • Creator

    Most popular

    $29/month

    600 credits per month, videos up to 30 minutes

    • Watermark removal
    • Unlimited Photo Avatars
    • Voice cloning
    • 175+ languages and dialects
    • Credit rollover
    • 700+ stock avatars
    • Fast processing

  • Pro

    $49/month

    From 1,000 credits per month, videos up to 30 minutes

    • Everything in Creator
    • 4K export
    • Faster processing
    • Customizable monthly usage
    • All advanced AI models
    • Editing of translated scripts

  • Business

    $149/month

    1,500 credits per month plus $20 per extra seat, videos up to 60 minutes

    • Team seats
    • Workspace collaboration
    • SAML/SSO
    • Centralized billing
    • 5+ custom avatars
    • Interactive video
    • SCORM export
    • LMS integrations
    • Credit packs or auto-reload

  • Enterprise

    Custom/custom

    Contact sales

    • No maximum video length
    • SCIM provisioning
    • MFA
    • Invoice billing
    • Priority support
    • Dedicated customer success manager
    • Custom onboarding

Ray32 plans

  • Starter

    $9.90/one-time

    160 credits

    • 160 credits
    • Text-to-video
    • image-to-video
    • Video Edit and Reframe
    • 1080p HDR output
    • 16-bit EXR export
    • Watermark-free MP4 downloads
    • Commercial usage rights
    • Credits do not expire

  • Pro

    $29.90/one-time

    580 credits with priority processing

    • 580 credits
    • All four workflows
    • 1080p HDR output
    • 16-bit EXR export
    • Priority processing
    • Watermark-free MP4 downloads
    • Commercial usage rights

  • Scale

    Most popular

    $49.90/one-time

    1,100 credits with faster processing and email support

    • 1,100 credits
    • All four workflows
    • Reframe with auto duration detection
    • Faster priority processing
    • Priority email support
    • Commercial usage rights

  • Max

    $99.90/one-time

    3,330 credits at the lowest cost per credit

    • 3,330 credits
    • All four workflows
    • Reframe with auto duration detection
    • Fastest priority processing
    • Priority email support
    • Commercial usage rights

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

HeyGen
8.3overall
Ray32
7.5overall

HeyGen leads in 2 categories and Ray32 in 0.

  • Avatar Realism & Lip Sync

    HeyGen
    9.0
    Ray32
    Not rated

  • Video Translation

    HeyGen
    9.0
    Ray32
    Not rated

  • Ease of Use

    HeyGen leads by 0.5
    HeyGen
    8.5
    Ray32
    8.0

  • Value for Money

    HeyGen leads by 0.2
    HeyGen
    7.0
    Ray32
    6.8

  • Developer & Team Features

    HeyGen
    8.0
    Ray32
    Not rated

  • Keyframe Control

    HeyGen
    Not rated
    Ray32
    8.8

  • Studio Output (HDR/EXR)

    HeyGen
    Not rated
    Ray32
    8.5

  • Transparency

    HeyGen
    Not rated
    Ray32
    5.5

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

HeyGen

Pros

  • Free plan with no time limit, though capped at 3 videos a month
  • Video Translation with voice preservation and lip-sync in 175+ languages
  • Text-based editor with Brand Kit, captions and multi-user editing
  • Custom avatars and voice cloning on every plan, including Free
  • Public API with CLI and MCP server, and iOS and Android apps
  • Business plan adds SAML/SSO, SCORM export and LMS integrations

Cons

  • Free plan limits videos to 1 minute and 3 per month
  • 4K export and advanced AI models need Pro at $49 per month or higher
  • Credit-based pricing makes the cost of a video depend on model, length and complexity
  • Business starts at $149 per month plus $20 for each extra seat
  • Android app is stated as available in the U.S. only

Ray32

Pros

  • One-time credit packs with no subscription, and credits that do not expire
  • Supports up to 16 keyframes, HDR and 16-bit EXR export from Luma's Ray 3.2 model
  • Four workflows in one web interface, including Video Edit and Reframe
  • States clearly that it is independent of Luma AI
  • Downloads are MP4 without watermarks

Cons

  • Operating company, address and legal jurisdiction are not disclosed
  • A 10-second 1080p text-to-video clip costs 180 credits, more than the 160-credit Starter pack
  • Text and image clips are limited to 10 seconds
  • No free tier and no public API of its own
  • Generated content is subject to Luma AI's terms, and the site's own terms do not cover commercial use

Platforms

  • Web
    HeyGen
    Supported
    Ray32
    Supported
  • Windows
    HeyGen
    Not supported
    Ray32
    Not supported
  • macOS
    HeyGen
    Not supported
    Ray32
    Not supported
  • iOS
    HeyGen
    Supported
    Ray32
    Not supported
  • Android
    HeyGen
    Supported
    Ray32
    Not supported
  • API
    HeyGen
    Supported
    Ray32
    Not supported
  • Browser Extension
    HeyGen
    Not supported
    Ray32
    Not supported
  • CLI
    HeyGen
    Supported
    Ray32
    Not supported

Integrations

HeyGen

5 integrations
  • ChatGPT
  • Zapier
  • Make
  • n8n
  • HubSpot

Ray32

No integrations listed.

Company

  • Company
    HeyGen
    HeyGen
    Ray32
    Ray32
  • Founded
    HeyGen
    2020
    Ray32
    Not listed
  • Headquarters
    HeyGen
    Los Angeles, CA
    Ray32
    Not listed
  • Monthly users
    HeyGen
    30M+
    Ray32
    Not listed
  • Listing
    HeyGen
    Claimed
    Ray32
    Claimed

Frequently asked questions

Is HeyGen better than Ray32?

It depends on your workflow. HeyGen is built for Avatar-presented training and explainer videos. Ray32 is built for short clips with keyframe control.

What are the key feature differences between HeyGen and Ray32?

HeyGen: Create avatar videos from text and translate them into 175+ languages. Ray32: Independent web app for generating and editing video with Luma AI's Ray 3.2 model. HeyGen is rated 4.0/5 from 1 user review.

Does HeyGen or Ray32 have a free plan?

HeyGen has a free plan or trial; Ray32 is paid only.

Which is cheaper, HeyGen or Ray32?

HeyGen starts at $0 and Ray32 starts at $9.90. See the pricing table above for what each tier includes.