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HeyGen vs Recraft

Features, pricing, ratings, and pros and cons, side by side.

Verdict

HeyGen is listed under Video AI and Recraft under Image & Visual AI. Both have a free plan or trial. Only HeyGen is available on CLI. Only Recraft is available on Chrome Extension.

Best overall

Recraft

  • Graphic designers
  • Illustrators
  • Marketers
  • Brand and design teams

Choose HeyGen if

  • You want a tool built for Avatar-presented training and explainer videos.
  • Free plan with no time limit, though capped at 3 videos a month.
  • Video Translation with voice preservation and lip-sync in 175+ languages.

Choose Recraft if

  • You want a tool built for vector graphics and icons.
  • Generates editable SVG vectors on every plan, including Free.
  • Custom styles and color palettes keep output consistent with a brand.
Best for beginners
HeyGen
Best for business
HeyGen

Features

18 features compared.

  • AI Studio
    HeyGen
    Available
    Recraft
    Not available
  • Avatars
    HeyGen
    Available
    Recraft
    Not available
  • Video Translation
    HeyGen
    Available
    Recraft
    Not available
  • Video Agent
    HeyGen
    Available
    Recraft
    Not available
  • Multiple input types
    HeyGen
    Available
    Recraft
    Not available
  • Voice cloning
    HeyGen
    Available
    Recraft
    Not available
  • Interactive video and SCORM export
    HeyGen
    Available
    Recraft
    Not available
  • Developer API
    HeyGen
    Available
    Recraft
    Not available
  • Identity verification and moderation
    HeyGen
    Available
    Recraft
    Not available
  • Raster and vector generation
    HeyGen
    Not available
    Recraft
    Available
  • Custom styles
    HeyGen
    Not available
    Recraft
    Available
  • Color palettes
    HeyGen
    Not available
    Recraft
    Available
  • Vector Editor and canvas
    HeyGen
    Not available
    Recraft
    Available
  • Image tools
    HeyGen
    Not available
    Recraft
    Available
  • Mockups
    HeyGen
    Not available
    Recraft
    Available
  • Agentic chat and Design Agent
    HeyGen
    Not available
    Recraft
    Available
  • External models
    HeyGen
    Not available
    Recraft
    Available
  • Video generation
    HeyGen
    Not available
    Recraft
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    HeyGen
    Freemium
    Recraft
    Freemium
  • Free plan
    HeyGen
    Yes
    Recraft
    Yes
  • Starting price
    HeyGen
    $0
    Recraft
    $0
  • Plans
    HeyGen
    5 plans
    Recraft
    4 plans

HeyGen plans

  • Free

    $0

    3 videos per month, up to 1 minute each

    • 1 custom avatar
    • 500+ stock avatars
    • 30+ languages
    • Up to 3 Photo Avatars
    • 1 voice clone
    • Standard processing

  • Creator

    Most popular

    $29/month

    600 credits per month, videos up to 30 minutes

    • Watermark removal
    • Unlimited Photo Avatars
    • Voice cloning
    • 175+ languages and dialects
    • Credit rollover
    • 700+ stock avatars
    • Fast processing

  • Pro

    $49/month

    From 1,000 credits per month, videos up to 30 minutes

    • Everything in Creator
    • 4K export
    • Faster processing
    • Customizable monthly usage
    • All advanced AI models
    • Editing of translated scripts

  • Business

    $149/month

    1,500 credits per month plus $20 per extra seat, videos up to 60 minutes

    • Team seats
    • Workspace collaboration
    • SAML/SSO
    • Centralized billing
    • 5+ custom avatars
    • Interactive video
    • SCORM export
    • LMS integrations
    • Credit packs or auto-reload

  • Enterprise

    Custom/custom

    Contact sales

    • No maximum video length
    • SCIM provisioning
    • MFA
    • Invoice billing
    • Priority support
    • Dedicated customer success manager
    • Custom onboarding

Recraft plans

  • Free

    $0

    Daily credits to try image and vector generation; images are public

    • Daily credit allowance
    • Vector generation and Vector Editor
    • Up to 2 images per prompt
    • 3 image uploads per day
    • Public images with no commercial license

  • Basic

    $12/month

    1,000 credits per month for individuals; $10 per month billed annually

    • 1,000 monthly credits
    • Private images
    • Commercial rights
    • Credit top-ups
    • No video generation

  • Pro

    Most popular

    $20/month

    Starts at 2,000 credits per month for $20; larger tiers up to 16,000 credits at $160

    • 2,000 to 16,000 monthly credits
    • Private images
    • Commercial rights
    • Video generation
    • Credit top-ups

  • Teams

    $22/user/mo

    Shared workspace, minimum 2 seats; starts at 2,000 credits per seat per month

    • Shared custom styles
    • Centralized account management
    • SSO
    • Priority support
    • Video generation
    • Credits not shared between members

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

HeyGen
8.3overall
Recraft
8.3overall

HeyGen leads in 0 categories and Recraft in 1.

  • Avatar Realism & Lip Sync

    HeyGen
    9.0
    Recraft
    Not rated

  • Video Translation

    HeyGen
    9.0
    Recraft
    Not rated

  • Ease of Use

    HeyGen
    8.5
    Recraft
    Not rated

  • Value for Money

    Recraft leads by 0.5
    HeyGen
    7.0
    Recraft
    7.5

  • Developer & Team Features

    HeyGen
    8.0
    Recraft
    Not rated

  • Vector (.SVG) Quality & Paths

    HeyGen
    Not rated
    Recraft
    8.8

  • Brand Style Consistency

    HeyGen
    Not rated
    Recraft
    8.7

  • Editing Toolset

    HeyGen
    Not rated
    Recraft
    8.5

  • Integrations & API

    HeyGen
    Not rated
    Recraft
    8.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

HeyGen

Pros

  • Free plan with no time limit, though capped at 3 videos a month
  • Video Translation with voice preservation and lip-sync in 175+ languages
  • Text-based editor with Brand Kit, captions and multi-user editing
  • Custom avatars and voice cloning on every plan, including Free
  • Public API with CLI and MCP server, and iOS and Android apps
  • Business plan adds SAML/SSO, SCORM export and LMS integrations

Cons

  • Free plan limits videos to 1 minute and 3 per month
  • 4K export and advanced AI models need Pro at $49 per month or higher
  • Credit-based pricing makes the cost of a video depend on model, length and complexity
  • Business starts at $149 per month plus $20 for each extra seat
  • Android app is stated as available in the U.S. only

Recraft

Pros

  • Generates editable SVG vectors on every plan, including Free
  • Custom styles and color palettes keep output consistent with a brand
  • Single workspace for generation, vector editing, upscaling, background removal and mockups
  • Gives access to external models such as Flux, GPT Image, Imagen and Nano Banana
  • Paid plans include private images and full commercial rights
  • Apps for iOS and Android, Figma and other plugins, and a public API and MCP server

Cons

  • Free plan images are public and not licensed for commercial use
  • Monthly credits expire each cycle, and costs per image vary by model (for example 2 credits for V4.1 and 10 for V4.1 Pro)
  • Video generation is not available on Free or Basic plans
  • Plan prices depend on credit tier, so cost rises quickly for heavy use

Platforms

  • Web
    HeyGen
    Supported
    Recraft
    Supported
  • Windows
    HeyGen
    Not supported
    Recraft
    Not supported
  • macOS
    HeyGen
    Not supported
    Recraft
    Not supported
  • iOS
    HeyGen
    Supported
    Recraft
    Supported
  • Android
    HeyGen
    Supported
    Recraft
    Supported
  • API
    HeyGen
    Supported
    Recraft
    Supported
  • Browser Extension
    HeyGen
    Not supported
    Recraft
    Not supported
  • CLI
    HeyGen
    Supported
    Recraft
    Not supported
  • Chrome Extension
    HeyGen
    Not supported
    Recraft
    Supported

Integrations

HeyGen

5 integrations
  • ChatGPT
  • Zapier
  • Make
  • n8n
  • HubSpot

Recraft

5 integrations
  • Figma
  • Framer
  • Google Docs
  • Google Slides
  • Claude (MCP connector)

Company

  • Company
    HeyGen
    HeyGen
    Recraft
    Recraft, Inc.
  • Founded
    HeyGen
    2020
    Recraft
    2022
  • Headquarters
    HeyGen
    Los Angeles, CA
    Recraft
    London, UK
  • Monthly users
    HeyGen
    30M+
    Recraft
    Not listed
  • Listing
    HeyGen
    Claimed
    Recraft
    Claimed

Frequently asked questions

Is HeyGen better than Recraft?

It depends on your workflow. HeyGen is built for Avatar-presented training and explainer videos. Recraft is built for vector graphics and icons.

What are the key feature differences between HeyGen and Recraft?

HeyGen: Create avatar videos from text and translate them into 175+ languages. Recraft: AI image and vector design studio with brand styles, editing tools and SVG export. HeyGen is rated 4.0/5 from 1 user review.

Does HeyGen or Recraft have a free plan?

Yes, both do. HeyGen is freemium and Recraft is freemium, and each has a free plan or trial.

Which is cheaper, HeyGen or Recraft?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.