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Ideogram vs Runway

Features, pricing, ratings, and pros and cons, side by side.

Ideogram logo

Ideogram

AI image generator for posters, logos and graphics with readable in-image text

4.0(1 review)Freemium
Visit websiteView details

Verdict

Ideogram and Runway are both Image & Visual AI tools. Both have a free plan or trial. Only Runway is available on Android.

Best overall

Runway

  • Filmmakers
  • Video creators
  • Marketers and ad teams
  • Designers

Choose Ideogram if

  • You want a tool built for posters and logos with text.
  • Designed for images that contain text, such as posters, logos and packaging.
  • Editing tools including Canvas, Magic Fill, Extend, upscale and background removal.

Choose Runway if

  • You want a tool built for Text-to-video and image-to-video generation.
  • Combines video, image and audio generation and editing in one workspace.
  • Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0.
Best for beginners
Ideogram
Best for business
Ideogram

Features

18 features compared.

  • Text rendering
    Ideogram
    Available
    Runway
    Not available
  • Ideogram 4.5 model
    Ideogram
    Available
    Runway
    Not available
  • Canvas, Magic Fill and Extend
    Ideogram
    Available
    Runway
    Not available
  • Batch Generation
    Ideogram
    Available
    Runway
    Not available
  • Custom Models
    Ideogram
    Available
    Runway
    Not available
  • Background Remover and Upscale
    Ideogram
    Available
    Runway
    Not available
  • Private generation
    Ideogram
    Available
    Runway
    Not available
  • Ideogram MCP
    Ideogram
    Available
    Runway
    Not available
  • Public API
    Ideogram
    Available
    Runway
    Not available
  • Gen-4.5 video model
    Ideogram
    Not available
    Runway
    Available
  • Creative Agent
    Ideogram
    Not available
    Runway
    Available
  • Multiple models
    Ideogram
    Not available
    Runway
    Available
  • Characters
    Ideogram
    Not available
    Runway
    Available
  • Aleph and Act-Two
    Ideogram
    Not available
    Runway
    Available
  • Audio tools
    Ideogram
    Not available
    Runway
    Available
  • Workflows and Recipes
    Ideogram
    Not available
    Runway
    Available
  • Runway Dev API
    Ideogram
    Not available
    Runway
    Available
  • Runway MCP
    Ideogram
    Not available
    Runway
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Ideogram
    Freemium
    Runway
    Freemium
  • Free plan
    Ideogram
    Yes
    Runway
    Yes
  • Starting price
    Ideogram
    $0
    Runway
    $0
  • Plans
    Ideogram
    5 plans
    Runway
    4 plans

Ideogram plans

  • Free

    $0

    30 credits per week; Google, Apple or Microsoft sign-in only

    • 30 weekly credits
    • Public generations only

  • Plus

    $20/month

    2,400 credits per month; $15 per month billed yearly ($180)

    • 2,400 monthly credits
    • Private generation
    • Quality export

  • Pro

    $60/month

    7,500 credits per month; $42 per month billed yearly ($504)

    • 7,500 monthly credits
    • Everything in Plus
    • Batch Generation
    • Larger generation queue

  • Team

    $30/user/mo

    3,600 credits per user; minimum 2 users; $20 per user per month billed yearly

    • 3,600 credits per user
    • Central billing and administration
    • Credits assigned per member

  • Enterprise

    Custom/custom

    Allowances and features set by agreement

    • Custom credits
    • Organization agreement
    • Prepaid shared balance option

Runway plans

  • Free

    $0

    125 one-time credits that do not expire

    • A selection of generative models
    • 5GB storage

  • Standard

    $15/month

    625 credits per month; $12 per month billed annually

    • All video and image models
    • Creative Agent
    • 5 parallel generations
    • Music and voice and sound effects
    • Up to 3 projects
    • No watermarks
    • 4K upscaling
    • 20GB storage

  • Pro

    Most popular

    $35/month

    2,250 credits per month; $28 per month billed annually

    • Everything in Standard
    • 15 parallel generations
    • Up to 5 projects
    • 1 Brand Kit
    • 1 custom voice clone
    • Top-up credits
    • Runway MCP
    • Unlimited 4K video upscaling
    • 100GB storage

  • Max

    $95/month

    9,500 credits per month; $76 per month billed annually

    • Everything in Pro
    • Early access to new models
    • 20 parallel generations
    • Up to 10 projects
    • Up to 3 Brand Kits
    • Up to 3 custom voice clones
    • HDR and ProRes and image sequence outputs
    • 500GB storage

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Ideogram
8.3overall
Runway
8.4overall

Ideogram leads in 0 categories and Runway in 1.

  • Typography & In-Image Text

    Ideogram
    9.2
    Runway
    Not rated

  • Graphic Design Layout

    Ideogram
    8.7
    Runway
    Not rated

  • Photorealism

    Ideogram
    8.3
    Runway
    Not rated

  • Editing Tools

    Runway leads by 0.6
    Ideogram
    8.0
    Runway
    8.6

  • Value for Money

    Ideogram
    7.5
    Runway
    Not rated

  • Video Quality

    Ideogram
    Not rated
    Runway
    9.0

  • Camera & Motion Control

    Ideogram
    Not rated
    Runway
    8.8

  • Model Variety

    Ideogram
    Not rated
    Runway
    8.5

  • Pricing Clarity

    Ideogram
    Not rated
    Runway
    7.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Ideogram

Pros

  • Designed for images that contain text, such as posters, logos and packaging
  • Editing tools including Canvas, Magic Fill, Extend, upscale and background removal
  • Public API, MCP integration and iOS app
  • Ideogram 4.0 is an open-weight model
  • Team plan with central billing and per-member credits

Cons

  • Free plan gives 30 credits per week and all generations are public
  • Private generation requires a paid plan starting at $20 per month
  • Email-and-password free accounts receive no credits
  • Unused credits do not roll over, and edits and upscales need credits even after the slower queue starts
  • Some App Store reviewers report hallucinated or repeated errors despite precise prompts

Runway

Pros

  • Combines video, image and audio generation and editing in one workspace
  • Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0
  • Creative Agent builds videos from a conversation
  • Runway Dev API with Node and Python SDKs
  • Free plan with 125 credits that do not expire
  • Native iOS and Android apps

Cons

  • Credit-based pricing: a 5-second Gen-4.5 clip costs 60 credits, so the 625 credits on Standard cover about 10 such clips
  • Standard and Pro credits do not roll over at the end of the month
  • Some App Store reviewers complain about the cost of failed or unusable generations
  • 4K upscaling is unlimited only on Pro and Max

Platforms

  • Web
    Ideogram
    Supported
    Runway
    Supported
  • Windows
    Ideogram
    Not supported
    Runway
    Not supported
  • macOS
    Ideogram
    Not supported
    Runway
    Not supported
  • iOS
    Ideogram
    Supported
    Runway
    Supported
  • Android
    Ideogram
    Not supported
    Runway
    Supported
  • API
    Ideogram
    Supported
    Runway
    Supported
  • Browser Extension
    Ideogram
    Not supported
    Runway
    Not supported

Integrations

Ideogram

No integrations listed.

Runway

5 integrations
  • Runway MCP
  • ChatGPT plugin
  • Meta Ads
  • Google Ads
  • TikTok Ads

Company

  • Company
    Ideogram
    Ideogram AI Inc.
    Runway
    Runway AI, Inc.
  • Founded
    Ideogram
    2023
    Runway
    2018
  • Headquarters
    Ideogram
    Toronto, Canada
    Runway
    New York, NY
  • Listing
    Ideogram
    Claimed
    Runway
    Claimed

Frequently asked questions

Is Ideogram better than Runway?

It depends on your workflow. Ideogram is built for posters and logos with text. Runway is built for Text-to-video and image-to-video generation.

What are the key feature differences between Ideogram and Runway?

Ideogram: AI image generator for posters, logos and graphics with readable in-image text. Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API. Ideogram is rated 4.0/5 from 1 user review.

Does Ideogram or Runway have a free plan?

Yes, both do. Ideogram is freemium and Runway is freemium, and each has a free plan or trial.

Which is cheaper, Ideogram or Runway?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.