Submagic

Add captions, B-roll and edits to short-form videos with AI in minutes

Free trialsubmagic.coUpdated 19 Oct 2026

About Submagic

Submagic is a web-based AI video editor for creators, marketers and agencies who produce short-form videos for TikTok, Instagram Reels and YouTube Shorts. Users upload a video or paste a YouTube link, and the tool generates animated captions in a choice of styles, with the company claiming support for 123 languages and 99% accuracy. It can also add B-roll, auto-zooms, sound effects, background music and transitions, and remove silences and bad takes.

Best for

Captioning and repurposing talking-head, podcast and interview footage into short vertical clips
Social Captioning: Adding styled captions to talking-head videos for TikTok, Reels and Shorts.
Podcast Repurposing: Turning long episodes into multiple short clips with Magic Clips.
Multilingual Distribution: Translating captions to reach audiences in other languages.
Agency Workflows: Producing and publishing high volumes of client videos from a shared workspace.
Automated Pipelines: Using the API with Zapier, Make or n8n to caption videos without manual steps.

Not ideal for

Long-form or multi-track professional editing, or users who need a native mobile app

Popular with

Content Creators
Social Media Managers
Marketing Teams
Agencies
Podcasters

Screenshots

Key features

AI Captions
Magic Clips
Text-Based Editing
Auto B-roll and Effects
Bad Take and Silence Removal
Caption Translation
AI Avatars
Scheduling and Publishing
Team Workspace
Video Editing API

Pros and cons

Pros

Wide caption language coverage, claimed at 123 languages.
Combines captions, B-roll, zooms, clipping and publishing in one workflow.
Text-based editing removes the need for a timeline for simple cuts.
Public API with webhooks and word-level transcripts.
Entry price of $19 per month, or $12 per month billed annually.

Cons

No permanent free plan; the trial length is not published.
Starter limits videos to 2 minutes and Pro to 5 minutes.
Credit-based limits cap output: 45 credits on Starter equals about 15 videos.
No official mobile app found; web only.

Pricing

Plans as listed by the vendor on 19 Oct 2026. Check their site for current prices.

See submagic.co

Starter

$19/month

Entry plan for individual creators

45 credits (about 15 videos)
2-minute max video length
1080p 30 FPS export
1 publishing profile per platform

Pro

Business

$69/month

Higher volume and longer videos for teams

300 credits (about 100 videos)
30-minute max video length
4K 60 FPS export
3 publishing profiles per platform

Enterprise

Custom/custom

Quote-based plan for large teams

Custom video volume and length
custom team members
SSO and advanced security
dedicated customer success

Our ratings

Scored out of 10 by the Finder Atlas editorial team.

7.9overall

Ease of Use: 8.8
Feature Depth: 7.8
Value for Money: 7.5
Performance & Speed: 8.0
Documentation & Support: 7.5

Platforms and integrations

Available on

Works with

Zapier
Make
n8n
Google Drive
TikTok
Instagram
YouTube

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Frequently asked questions

What is Submagic used for?

Submagic adds captions and edits to short-form videos for TikTok, Instagram Reels and YouTube Shorts, and can cut long videos into short clips.

Does Submagic have a free plan?

The pricing page offers a "Try For Free" option with no credit card required, but lists only paid plans from $19 per month. The trial length is not stated.

How much does Submagic cost?

Monthly billing is $19 (Starter), $39 (Pro) and $69 (Business). Annual billing lowers these to $12, $23 and $41 per month. Enterprise is priced by quote.

Does Submagic have an API?

Yes. A Video Editing API is available, with documentation at docs.submagic.co. API usage is sold as add-on minute packs after purchasing a plan.

Is there a Submagic mobile app?

No official iOS or Android app was found. Submagic runs in the browser. An App Store app named "Submagic ai" is published by an individual developer and is not confirmed as official.

What video quality can I export?

Starter and Pro export 1080p at 30 FPS. Business exports up to 4K at 60 FPS.