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HeyGen vs Submagic

Features, pricing, ratings, and pros and cons, side by side.

Verdict

HeyGen and Submagic are both Video AI tools. HeyGen scores higher in FinderAtlas's editorial review (8.3 vs 7.9 out of 10). Only HeyGen has a free plan or trial. Only HeyGen is available on iOS, Android and CLI.

Best overall

HeyGen

  • Marketing teams
  • Corporate training and L&D teams
  • Sales teams
  • Content creators

Choose HeyGen if

  • You want a tool built for Avatar-presented training and explainer videos.
  • Free plan with no time limit, though capped at 3 videos a month.
  • Video Translation with voice preservation and lip-sync in 175+ languages.

Choose Submagic if

  • You want a tool built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.
  • Wide caption language coverage, claimed at 123 languages.
  • Combines captions, B-roll, zooms, clipping and publishing in one workflow.
Best value
HeyGen
Best for beginners
HeyGen
Best for business
HeyGen

Features

19 features compared.

  • AI Studio
    HeyGen
    Available
    Submagic
    Not available
  • Avatars
    HeyGen
    Available
    Submagic
    Not available
  • Video Translation
    HeyGen
    Available
    Submagic
    Not available
  • Video Agent
    HeyGen
    Available
    Submagic
    Not available
  • Multiple input types
    HeyGen
    Available
    Submagic
    Not available
  • Voice cloning
    HeyGen
    Available
    Submagic
    Not available
  • Interactive video and SCORM export
    HeyGen
    Available
    Submagic
    Not available
  • Developer API
    HeyGen
    Available
    Submagic
    Not available
  • Identity verification and moderation
    HeyGen
    Available
    Submagic
    Not available
  • AI Captions
    HeyGen
    Not available
    Submagic
    Available
  • Magic Clips
    HeyGen
    Not available
    Submagic
    Available
  • Text-Based Editing
    HeyGen
    Not available
    Submagic
    Available
  • Auto B-roll and Effects
    HeyGen
    Not available
    Submagic
    Available
  • Bad Take and Silence Removal
    HeyGen
    Not available
    Submagic
    Available
  • Caption Translation
    HeyGen
    Not available
    Submagic
    Available
  • AI Avatars
    HeyGen
    Not available
    Submagic
    Available
  • Scheduling and Publishing
    HeyGen
    Not available
    Submagic
    Available
  • Team Workspace
    HeyGen
    Not available
    Submagic
    Available
  • Video Editing API
    HeyGen
    Not available
    Submagic
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    HeyGen
    Freemium
    Submagic
    Free trial
  • Free plan
    HeyGen
    Yes
    Submagic
    No
  • Starting price
    HeyGen
    $0
    Submagic
    $19
  • Plans
    HeyGen
    5 plans
    Submagic
    4 plans

HeyGen plans

  • Free

    $0

    3 videos per month, up to 1 minute each

    • 1 custom avatar
    • 500+ stock avatars
    • 30+ languages
    • Up to 3 Photo Avatars
    • 1 voice clone
    • Standard processing

  • Creator

    Most popular

    $29/month

    600 credits per month, videos up to 30 minutes

    • Watermark removal
    • Unlimited Photo Avatars
    • Voice cloning
    • 175+ languages and dialects
    • Credit rollover
    • 700+ stock avatars
    • Fast processing

  • Pro

    $49/month

    From 1,000 credits per month, videos up to 30 minutes

    • Everything in Creator
    • 4K export
    • Faster processing
    • Customizable monthly usage
    • All advanced AI models
    • Editing of translated scripts

  • Business

    $149/month

    1,500 credits per month plus $20 per extra seat, videos up to 60 minutes

    • Team seats
    • Workspace collaboration
    • SAML/SSO
    • Centralized billing
    • 5+ custom avatars
    • Interactive video
    • SCORM export
    • LMS integrations
    • Credit packs or auto-reload

  • Enterprise

    Custom/custom

    Contact sales

    • No maximum video length
    • SCIM provisioning
    • MFA
    • Invoice billing
    • Priority support
    • Dedicated customer success manager
    • Custom onboarding

Submagic plans

  • Starter

    $19/month

    Entry plan for individual creators

    • 45 credits (about 15 videos)
    • 2-minute max video length
    • 1080p 30 FPS export
    • 1 publishing profile per platform

  • Pro

    Most popular

    $39/month

    Plan highlighted as most popular for regular creators

    • 120 credits (about 40 videos)
    • 5-minute max video length
    • 1080p 30 FPS export
    • Storyblocks B-roll and audio

  • Business

    $69/month

    Higher volume and longer videos for teams

    • 300 credits (about 100 videos)
    • 30-minute max video length
    • 4K 60 FPS export
    • 3 publishing profiles per platform

  • Enterprise

    Custom/custom

    Quote-based plan for large teams

    • Custom video volume and length
    • custom team members
    • SSO and advanced security
    • dedicated customer success

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

HeyGen
8.3overall
Submagic
7.9overall

HeyGen leads in 0 categories and Submagic in 2.

  • Avatar Realism & Lip Sync

    HeyGen
    9.0
    Submagic
    Not rated

  • Video Translation

    HeyGen
    9.0
    Submagic
    Not rated

  • Ease of Use

    Submagic leads by 0.3
    HeyGen
    8.5
    Submagic
    8.8

  • Value for Money

    Submagic leads by 0.5
    HeyGen
    7.0
    Submagic
    7.5

  • Developer & Team Features

    HeyGen
    8.0
    Submagic
    Not rated

  • Feature Depth

    HeyGen
    Not rated
    Submagic
    7.8

  • Performance & Speed

    HeyGen
    Not rated
    Submagic
    8.0

  • Documentation & Support

    HeyGen
    Not rated
    Submagic
    7.5

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

HeyGen

Pros

  • Free plan with no time limit, though capped at 3 videos a month
  • Video Translation with voice preservation and lip-sync in 175+ languages
  • Text-based editor with Brand Kit, captions and multi-user editing
  • Custom avatars and voice cloning on every plan, including Free
  • Public API with CLI and MCP server, and iOS and Android apps
  • Business plan adds SAML/SSO, SCORM export and LMS integrations

Cons

  • Free plan limits videos to 1 minute and 3 per month
  • 4K export and advanced AI models need Pro at $49 per month or higher
  • Credit-based pricing makes the cost of a video depend on model, length and complexity
  • Business starts at $149 per month plus $20 for each extra seat
  • Android app is stated as available in the U.S. only

Submagic

Pros

  • Wide caption language coverage, claimed at 123 languages.
  • Combines captions, B-roll, zooms, clipping and publishing in one workflow.
  • Text-based editing removes the need for a timeline for simple cuts.
  • Public API with webhooks and word-level transcripts.
  • Entry price of $19 per month, or $12 per month billed annually.

Cons

  • No permanent free plan; the trial length is not published.
  • Starter limits videos to 2 minutes and Pro to 5 minutes.
  • Credit-based limits cap output: 45 credits on Starter equals about 15 videos.
  • No official mobile app found; web only.

Platforms

  • Web
    HeyGen
    Supported
    Submagic
    Supported
  • Windows
    HeyGen
    Not supported
    Submagic
    Not supported
  • macOS
    HeyGen
    Not supported
    Submagic
    Not supported
  • iOS
    HeyGen
    Supported
    Submagic
    Not supported
  • Android
    HeyGen
    Supported
    Submagic
    Not supported
  • API
    HeyGen
    Supported
    Submagic
    Supported
  • Browser Extension
    HeyGen
    Not supported
    Submagic
    Not supported
  • CLI
    HeyGen
    Supported
    Submagic
    Not supported

Integrations

HeyGen

5 integrations
  • ChatGPT
  • Zapier
  • Make
  • n8n
  • HubSpot

Submagic

7 integrations
  • Zapier
  • Make
  • n8n
  • Google Drive
  • TikTok
  • Instagram
  • YouTube

Company

  • Company
    HeyGen
    HeyGen
    Submagic
    Submagic
  • Founded
    HeyGen
    2020
    Submagic
    2023
  • Headquarters
    HeyGen
    Los Angeles, CA
    Submagic
    Paris, France
  • Monthly users
    HeyGen
    30M+
    Submagic
    Not listed
  • Listing
    HeyGen
    Claimed
    Submagic
    Claimed

Frequently asked questions

Is HeyGen better than Submagic?

It depends on your workflow. HeyGen is built for Avatar-presented training and explainer videos. Submagic is built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.

What are the key feature differences between HeyGen and Submagic?

HeyGen: Create avatar videos from text and translate them into 175+ languages. Submagic: Add captions, B-roll and edits to short-form videos with AI in minutes. HeyGen is rated 4.0/5 from 1 user review.

Does HeyGen or Submagic have a free plan?

HeyGen has a free plan or trial; Submagic is paid only.

Which is cheaper, HeyGen or Submagic?

HeyGen starts at $0 and Submagic starts at $19. See the pricing table above for what each tier includes.