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11x vs Clay

Features, pricing, ratings, and pros and cons, side by side.

Verdict

11x and Clay are both AI Agents tools. Clay scores higher in FinderAtlas's editorial review (7.9 vs 7.5 out of 10), led by feature depth and value for money. Only Clay has a free plan or trial. Only Clay is available on CLI.

Best overall

Clay

  • Sales Teams
  • Revenue Operations
  • Growth Marketers
  • Sales Development Reps

Choose 11x if

  • You want a tool built for B2B teams that want to automate outbound prospecting, inbound lead qualification and speed-to-lead without growing headcount.
  • Covers both outbound (Alice) and inbound voice and chat (Julian) in one platform.
  • Works across email, social, voice, chat and SMS or WhatsApp.

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
Best value
Clay
Best for beginners
11x
Best for business
11x

Features

18 features compared.

  • Alice outbound agent
    11x
    Available
    Clay
    Not available
  • Julian inbound agent
    11x
    Available
    Clay
    Not available
  • Speed to lead
    11x
    Available
    Clay
    Not available
  • Lead data and prospecting
    11x
    Available
    Clay
    Not available
  • Multi-channel sequences
    11x
    Available
    Clay
    Not available
  • Deep research and playbooks
    11x
    Available
    Clay
    Not available
  • Deliverability tooling
    11x
    Available
    Clay
    Not available
  • Analytics
    11x
    Available
    Clay
    Not available
  • Account expansion
    11x
    Available
    Clay
    Not available
  • Claygent
    11x
    Not available
    Clay
    Available
  • Waterfall Enrichment
    11x
    Not available
    Clay
    Available
  • Data Marketplace
    11x
    Not available
    Clay
    Available
  • Workflow Tables
    11x
    Not available
    Clay
    Available
  • Audiences and Signals
    11x
    Not available
    Clay
    Available
  • Email Sequencing
    11x
    Not available
    Clay
    Available
  • Ads Audience Sync
    11x
    Not available
    Clay
    Available
  • CRM and Warehouse Sync
    11x
    Not available
    Clay
    Available
  • Credit Budgeting
    11x
    Not available
    Clay
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    11x
    Paid
    Clay
    Freemium
  • Free plan
    11x
    No
    Clay
    Yes
  • Starting price
    11x
    $3,750
    Clay
    $0
  • Plans
    11x
    3 plans
    Clay
    4 plans

11x plans

  • Growth

    $3,750/month

    Alice plan for teams adding a digital worker to outbound for the first time

    • Up to 5 end users
    • 2,000 new prospects per month
    • managed Gmail mailboxes
    • bi-directional CRM sync
    • onboarding with support

  • Pro

    Most popular

    Custom/month

    Alice plan for teams scaling across markets, languages and personas

    • Up to 10 end users
    • 5,000 new prospects per month
    • multi-language outreach in 105+ languages
    • bi-directional CRM sync
    • tailored onboarding

  • Enterprise

    Custom/month

    Annual or multi-year contracts for large organizations

    • Unlimited end users
    • 10,000+ prospects per month
    • custom integrations and API
    • SSO
    • custom DPA and SLA
    • dedicated CSM and forward deployed engineer

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

11x
7.5overall
Clay
7.9overall

11x leads in 1 category and Clay in 4.

  • Ease of Use

    11x leads by 0.5
    11x
    7.5
    Clay
    7.0

  • Feature Depth

    Clay leads by 0.9
    11x
    8.3
    Clay
    9.2

  • Value for Money

    Clay leads by 0.8
    11x
    6.5
    Clay
    7.3

  • Performance & Speed

    Clay leads by 0.2
    11x
    7.8
    Clay
    8.0

  • Documentation & Support

    Clay leads by 0.8
    11x
    7.4
    Clay
    8.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

11x

Pros

  • Covers both outbound (Alice) and inbound voice and chat (Julian) in one platform.
  • Works across email, social, voice, chat and SMS or WhatsApp.
  • Native named integrations with HubSpot, Salesforce, Pipedrive, Gmail, Outlook and Google Calendar.
  • Multi-language outreach in 105+ languages on the Pro plan.
  • Pricing page lists SOC 2 Type II, SSO and custom DPA and SLA for compliance needs.

Cons

  • High entry price: Alice Growth starts at $3,750 per month on annual billing, with no free tier or trial.
  • Pricing is inconsistent: the plan card implies $45,000 per year while the FAQ says $36,000 per year.
  • Pro, Enterprise and Julian pricing require contacting sales.
  • Performance figures on the site are vendor-reported and not independently verified.

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Platforms

  • Web
    11x
    Supported
    Clay
    Supported
  • Windows
    11x
    Not supported
    Clay
    Not supported
  • macOS
    11x
    Not supported
    Clay
    Not supported
  • iOS
    11x
    Not supported
    Clay
    Not supported
  • Android
    11x
    Not supported
    Clay
    Not supported
  • API
    11x
    Supported
    Clay
    Supported
  • Browser Extension
    11x
    Not supported
    Clay
    Not supported
  • CLI
    11x
    Not supported
    Clay
    Supported

Integrations

11x

9 integrations
  • HubSpot
  • Salesforce
  • Pipedrive
  • LinkedIn
  • G2
  • Slack
  • Gmail
  • Microsoft Outlook
  • Google Calendar

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Company

  • Company
    11x
    11x AI Inc.
    Clay
    Clay
  • Founded
    11x
    Not listed
    Clay
    2017
  • Headquarters
    11x
    San Francisco, CA
    Clay
    New York, NY
  • Listing
    11x
    Claimed
    Clay
    Claimed

Frequently asked questions

Is 11x better than Clay?

It depends on your workflow. 11x is built for B2B teams that want to automate outbound prospecting, inbound lead qualification and speed-to-lead without growing headcount. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.

What are the key feature differences between 11x and Clay?

11x: AI digital workers that qualify inbound leads and run outbound sales sequences. Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. 11x is rated 3.0/5 from 1 user review.

Does 11x or Clay have a free plan?

Clay has a free plan or trial; 11x is paid only.

Which is cheaper, 11x or Clay?

11x starts at $3,750 and Clay starts at $0. See the pricing table above for what each tier includes.