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Artisan vs Clay

Features, pricing, ratings, and pros and cons, side by side.

Verdict

Artisan and Clay are both AI Agents tools. Clay scores higher in FinderAtlas's editorial review (7.9 vs 7.4 out of 10), led by feature depth and value for money. Only Clay has a free plan or trial. Only Clay is available on CLI and offers an API.

Best overall

Clay

  • Sales Teams
  • Revenue Operations
  • Growth Marketers
  • Sales Development Reps

Choose Artisan if

  • You want a tool built for automating outbound prospecting, email outreach and meeting booking without adding BDR headcount.
  • Covers lead data, enrichment, sequencing, replies and meeting booking in one platform.
  • Approval, tone lock, banned phrases and escalation rules allow human oversight.

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
Best value
Clay
Best for beginners
Artisan
Best for business
Artisan

Features

18 features compared.

  • AI Lead Discovery
    Artisan
    Available
    Clay
    Not available
  • Autonomous Campaigns
    Artisan
    Available
    Clay
    Not available
  • Autonomous Replies and Booking
    Artisan
    Available
    Clay
    Not available
  • Human-in-the-Loop Controls
    Artisan
    Available
    Clay
    Not available
  • Intent Signals
    Artisan
    Available
    Clay
    Not available
  • AI Dialer Add-On
    Artisan
    Available
    Clay
    Not available
  • Own-Domain Sending
    Artisan
    Available
    Clay
    Not available
  • CRM Sync
    Artisan
    Available
    Clay
    Limited
  • Security and Compliance
    Artisan
    Available
    Clay
    Not available
  • Claygent
    Artisan
    Not available
    Clay
    Available
  • Waterfall Enrichment
    Artisan
    Not available
    Clay
    Available
  • Data Marketplace
    Artisan
    Not available
    Clay
    Available
  • Workflow Tables
    Artisan
    Not available
    Clay
    Available
  • Audiences and Signals
    Artisan
    Not available
    Clay
    Available
  • Email Sequencing
    Artisan
    Not available
    Clay
    Available
  • Ads Audience Sync
    Artisan
    Not available
    Clay
    Available
  • CRM and Warehouse Sync
    Artisan
    Not available
    Clay
    Available
  • Credit Budgeting
    Artisan
    Not available
    Clay
    Available

Limited means partial support or a paid add-on.

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Artisan
    Paid
    Clay
    Freemium
  • Free plan
    Artisan
    No
    Clay
    Yes
  • Starting price
    Artisan
    Custom
    Clay
    $0
  • Plans
    Artisan
    3 plans
    Clay
    4 plans

Artisan plans

  • Team

    Custom/custom

    For teams running their first serious outbound motion

    • ~2,500 leads contacted/mo
    • every campaign type
    • autonomous replies and meeting booking
    • 250M+ verified B2B contacts
    • Salesforce and HubSpot sync
    • CSM support and onboarding

  • Scale

    Most popular

    Custom/custom

    For teams scaling outbound across reps and segments

    • ~6,000 leads contacted/mo
    • everything in Team
    • dedicated CSM
    • CRM setup included
    • priority support

  • Enterprise

    Custom/custom

    For custom volume, security and rollout support

    • Everything in Scale
    • forward-deployed strategist
    • full onboarding buildout
    • dedicated strategic support
    • advanced security controls and audit logs

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Artisan
7.4overall
Clay
7.9overall

Artisan leads in 1 category and Clay in 4.

  • Ease of Use

    Artisan leads by 0.8
    Artisan
    7.8
    Clay
    7.0

  • Feature Depth

    Clay leads by 1.2
    Artisan
    8.0
    Clay
    9.2

  • Value for Money

    Clay leads by 0.8
    Artisan
    6.5
    Clay
    7.3

  • Performance & Speed

    Clay leads by 0.5
    Artisan
    7.5
    Clay
    8.0

  • Documentation & Support

    Clay leads by 1.0
    Artisan
    7.2
    Clay
    8.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Artisan

Pros

  • Covers lead data, enrichment, sequencing, replies and meeting booking in one platform.
  • Approval, tone lock, banned phrases and escalation rules allow human oversight.
  • SOC 2 Type II, SSO/SAML and audit logs are stated for security-conscious buyers.
  • Bi-directional Salesforce and HubSpot sync.
  • Onboarding with CSM support in a shared Slack channel on every plan.

Cons

  • No published prices or free trial; every plan requires a sales conversation.
  • Third-party sources report widely different costs, making budgeting harder.
  • The dialer is a separate per-seat add-on.
  • Web only; no public mobile app found.

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Platforms

  • Web
    Artisan
    Supported
    Clay
    Supported
  • Windows
    Artisan
    Not supported
    Clay
    Not supported
  • macOS
    Artisan
    Not supported
    Clay
    Not supported
  • iOS
    Artisan
    Not supported
    Clay
    Not supported
  • Android
    Artisan
    Not supported
    Clay
    Not supported
  • API
    Artisan
    Not supported
    Clay
    Supported
  • Browser Extension
    Artisan
    Not supported
    Clay
    Not supported
  • CLI
    Artisan
    Not supported
    Clay
    Supported

Integrations

Artisan

3 integrations
  • Salesforce
  • HubSpot
  • Slack

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Company

  • Company
    Artisan
    Artisan AI Inc.
    Clay
    Clay
  • Founded
    Artisan
    2023
    Clay
    2017
  • Headquarters
    Artisan
    San Francisco, CA
    Clay
    New York, NY
  • Listing
    Artisan
    Claimed
    Clay
    Claimed

Frequently asked questions

Is Artisan better than Clay?

It depends on your workflow. Artisan is built for automating outbound prospecting, email outreach and meeting booking without adding BDR headcount. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.

What are the key feature differences between Artisan and Clay?

Artisan: AI employees for go-to-market teams, starting with Ava, an autonomous AI BDR. Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays.

Does Artisan or Clay have a free plan?

Clay has a free plan or trial; Artisan is paid only.

Which is cheaper, Artisan or Clay?

Artisan starts at Custom and Clay starts at $0. See the pricing table above for what each tier includes.