Clay vs Profound

Features, pricing, ratings, and pros and cons, side by side.

Clay

Enrich leads with 150+ data sources and AI research agents to run go-to-market plays

Freemium

Visit website View details

Profound

Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents

Free trial

Visit website View details

Verdict

Clay is listed under AI Agents and Profound under Sales & Marketing AI. Both have a free plan or trial. Only Clay is available on CLI.

Best overall

Clay

Sales Teams
Revenue Operations
Growth Marketers
Sales Development Reps

Choose Clay if

You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
Access to 150+ data providers with waterfall enrichment in a single workspace.
Claygent applies AI web research to custom questions about each lead or account.

Choose Profound if

You want a tool built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates.
Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Combines monitoring with action through AI Marketer agents that draft work for approval.

Best for beginners: Profound
Best for business: Clay

Features

17 features compared.

Claygent
Clay
Available
Profound
Not available
Waterfall Enrichment
Clay
Available
Profound
Not available
Data Marketplace
Clay
Available
Profound
Not available
Workflow Tables
Clay
Available
Profound
Not available
Audiences and Signals
Clay
Available
Profound
Not available
Email Sequencing
Clay
Available
Profound
Not available
Ads Audience Sync
Clay
Available
Profound
Not available
CRM and Warehouse Sync
Clay
Available
Profound
Not available
Credit Budgeting
Clay
Available
Profound
Not available
Answer Engine Insights
Clay
Not available
Profound
Available
Prompt Volumes
Clay
Not available
Profound
Available
Shopping Visibility
Clay
Not available
Profound
Available
Agent Analytics
Clay
Not available
Profound
Available
AI Marketer
Clay
Not available
Profound
Available
Context Manager
Clay
Not available
Profound
Available
FactCheck and Sentiment
Clay
Not available
Profound
Available
Command Center
Clay
Not available
Profound
Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

Pricing model
Clay
Freemium
Profound
Free trial
Free plan
Clay
Yes
Profound
Yes
Starting price
Clay
$0
Profound
$0
Plans
Clay
4 plans
Profound
2 plans

Clay plans

Free
$0
Starter plan to explore enrichment and Claygent
- 500 actions/mo
- 100 data credits/mo
- unlimited seats and tables
- waterfall enrichment
- Claygent
- bring your own API key
- 200 rows per table
Launch
$167/month
Individuals and small teams automating first prospecting workflows
- 15K actions/mo
- 3K data credits/mo
- phone number enrichment
- unlimited Audiences search
- signals
- reusable functions
- email sending
Growth
Most popular
$446/month
Teams scaling their GTM motion
- 40K actions/mo
- 6K data credits/mo
- CRM auto-sync
- data warehouse sync
- HTTP API integrations
- web intent signals
- priority support
Enterprise
Custom/custom
Large organizations with security and volume needs
- Custom credits and actions
- bulk enrichment over 50K records
- SSO/SAML
- SCIM
- RBAC
- IP allowlists
- dedicated growth strategist

Profound plans

Trial
$0
Limited free trial to test the platform
- 50 unique prompts tracked daily for 7 days
- ChatGPT
- Gemini and Google AI Overviews
- limited AI Marketer credits
- 5 Prompt Volumes searches
- unlimited seats
Enterprise
Most popular
Custom/month
Tailored plan for brands and teams, sold through the accounts team
- Up to 9 answer engines
- custom prompts
- ChatGPT Shopping
- all-time data history
- CSV and JSON exports
- API access
- SSO
- SOC 2
- dedicated support

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Clay: 7.9overall
Profound: 7.8overall

Clay leads in 3 categories and Profound in 1, with 1 tied.

Ease of Use
Profound leads by 0.8
Clay
7.0
Profound
7.8
Feature Depth
Clay leads by 0.4
Clay
9.2
Profound
8.8
Value for Money
Clay leads by 0.8
Clay
7.3
Profound
6.5
Performance & Speed
Tied
Clay
8.0
Profound
8.0
Documentation & Support
Clay leads by 0.2
Clay
8.2
Profound
8.0

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Clay

Pros

Access to 150+ data providers with waterfall enrichment in a single workspace.
Claygent applies AI web research to custom questions about each lead or account.
Free plan with unlimited seats and tables for testing workflows.
Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
Frequent product updates, with weekly changelog roundups.

Cons

Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
Pricing page figures are inconsistent between headline prices and FAQ text.

Profound

Pros

Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
Combines monitoring with action through AI Marketer agents that draft work for approval.
Agent Analytics connects to CDN and cloud providers such as Cloudflare, Akamai and AWS.
Enterprise controls include SSO, SCIM, RBAC and SOC 2.
Documented API and MCP access for pulling data into reports and pipelines.

Cons

No published prices; paid plans require talking to the accounts team.
The free Trial is limited to 50 prompts for 7 days with no data history or exports.
Third-party reports of a mid-September 2026 pricing change removing self-serve plans make costs hard to compare.
API, exports and SSO are not included in the Trial.

Platforms

Web
Clay
Supported
Profound
Supported
Windows
Clay
Not supported
Profound
Not supported
macOS
Clay
Not supported
Profound
Not supported
iOS
Clay
Not supported
Profound
Not supported
Android
Clay
Not supported
Profound
Not supported
API
Clay
Supported
Profound
Supported
Browser Extension
Clay
Not supported
Profound
Not supported
CLI
Clay
Supported
Profound
Not supported

Integrations

Clay

18 integrations

Salesforce
HubSpot
Snowflake
Google BigQuery
Airtable
Apollo.io
ZoomInfo
Clearbit
Crunchbase
PitchBook
Semrush
Lusha
OpenAI
Anthropic
Google Gemini
LinkedIn
Meta Ads
Google Ads

Profound

9 integrations

Akamai
AWS
Cloudflare
Fastly
Google Analytics
Google Cloud Platform
Netlify
Vercel
WordPress

Company

Company
Clay
Clay
Profound
Profound
Founded
Clay
2017
Profound
2024
Headquarters
Clay
New York, NY
Profound
New York, NY
Listing
Clay
Claimed
Profound
Claimed

Featured AI Agents

Picked by our editors. Not paid placement.

Frequently asked questions

Is Clay better than Profound?

It depends on your workflow. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows. Profound is built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates.

What are the key feature differences between Clay and Profound?

Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. Profound: Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents.

Does Clay or Profound have a free plan?

Yes, both do. Clay is freemium and Profound is free trial, and each has a free plan or trial.

Which is cheaper, Clay or Profound?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.

Clay vs Profound

Clay

Profound