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Ideogram vs Ray32

Features, pricing, ratings, and pros and cons, side by side.

Ideogram logo

Ideogram

AI image generator for posters, logos and graphics with readable in-image text

4.0(1 review)Freemium
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Verdict

Ideogram is listed under Image & Visual AI and Ray32 under Video AI. Ideogram scores higher in FinderAtlas's editorial review (8.3 vs 7.5 out of 10), led by value for money. Only Ideogram has a free plan or trial. Only Ideogram is available on iOS and offers an API.

Best overall

Ideogram

  • Graphic designers
  • Marketers
  • Small business owners
  • Print-on-demand sellers

Choose Ideogram if

  • You want a tool built for posters and logos with text.
  • Designed for images that contain text, such as posters, logos and packaging.
  • Editing tools including Canvas, Magic Fill, Extend, upscale and background removal.

Choose Ray32 if

  • You want a tool built for short clips with keyframe control.
  • One-time credit packs with no subscription, and credits that do not expire.
  • Supports up to 16 keyframes, HDR and 16-bit EXR export from Luma's Ray 3.2 model.
Best value
Ideogram
Best for beginners
Ray32
Best for business
Ideogram

Features

16 features compared.

  • Text rendering
    Ideogram
    Available
    Ray32
    Not available
  • Ideogram 4.5 model
    Ideogram
    Available
    Ray32
    Not available
  • Canvas, Magic Fill and Extend
    Ideogram
    Available
    Ray32
    Not available
  • Batch Generation
    Ideogram
    Available
    Ray32
    Not available
  • Custom Models
    Ideogram
    Available
    Ray32
    Not available
  • Background Remover and Upscale
    Ideogram
    Available
    Ray32
    Not available
  • Private generation
    Ideogram
    Available
    Ray32
    Not available
  • Ideogram MCP
    Ideogram
    Available
    Ray32
    Not available
  • Public API
    Ideogram
    Available
    Ray32
    Limited
  • Multi-keyframe control
    Ideogram
    Not available
    Ray32
    Available
  • Video Edit (Modify Video V2)
    Ideogram
    Not available
    Ray32
    Available
  • Reframe
    Ideogram
    Not available
    Ray32
    Available
  • HDR and EXR export
    Ideogram
    Not available
    Ray32
    Available
  • Text-to-video and image-to-video
    Ideogram
    Not available
    Ray32
    Available
  • Facial performance tracking
    Ideogram
    Not available
    Ray32
    Available
  • Credit packs
    Ideogram
    Not available
    Ray32
    Available

Limited means partial support or a paid add-on.

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Ideogram
    Freemium
    Ray32
    Paid
  • Free plan
    Ideogram
    Yes
    Ray32
    No
  • Starting price
    Ideogram
    $0
    Ray32
    $9.90
  • Plans
    Ideogram
    5 plans
    Ray32
    4 plans

Ideogram plans

  • Free

    $0

    30 credits per week; Google, Apple or Microsoft sign-in only

    • 30 weekly credits
    • Public generations only

  • Plus

    $20/month

    2,400 credits per month; $15 per month billed yearly ($180)

    • 2,400 monthly credits
    • Private generation
    • Quality export

  • Pro

    $60/month

    7,500 credits per month; $42 per month billed yearly ($504)

    • 7,500 monthly credits
    • Everything in Plus
    • Batch Generation
    • Larger generation queue

  • Team

    $30/user/mo

    3,600 credits per user; minimum 2 users; $20 per user per month billed yearly

    • 3,600 credits per user
    • Central billing and administration
    • Credits assigned per member

  • Enterprise

    Custom/custom

    Allowances and features set by agreement

    • Custom credits
    • Organization agreement
    • Prepaid shared balance option

Ray32 plans

  • Starter

    $9.90/one-time

    160 credits

    • 160 credits
    • Text-to-video
    • image-to-video
    • Video Edit and Reframe
    • 1080p HDR output
    • 16-bit EXR export
    • Watermark-free MP4 downloads
    • Commercial usage rights
    • Credits do not expire

  • Pro

    $29.90/one-time

    580 credits with priority processing

    • 580 credits
    • All four workflows
    • 1080p HDR output
    • 16-bit EXR export
    • Priority processing
    • Watermark-free MP4 downloads
    • Commercial usage rights

  • Scale

    Most popular

    $49.90/one-time

    1,100 credits with faster processing and email support

    • 1,100 credits
    • All four workflows
    • Reframe with auto duration detection
    • Faster priority processing
    • Priority email support
    • Commercial usage rights

  • Max

    $99.90/one-time

    3,330 credits at the lowest cost per credit

    • 3,330 credits
    • All four workflows
    • Reframe with auto duration detection
    • Fastest priority processing
    • Priority email support
    • Commercial usage rights

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Ideogram
8.3overall
Ray32
7.5overall

Ideogram leads in 1 category and Ray32 in 0.

  • Typography & In-Image Text

    Ideogram
    9.2
    Ray32
    Not rated

  • Graphic Design Layout

    Ideogram
    8.7
    Ray32
    Not rated

  • Photorealism

    Ideogram
    8.3
    Ray32
    Not rated

  • Editing Tools

    Ideogram
    8.0
    Ray32
    Not rated

  • Value for Money

    Ideogram leads by 0.7
    Ideogram
    7.5
    Ray32
    6.8

  • Keyframe Control

    Ideogram
    Not rated
    Ray32
    8.8

  • Studio Output (HDR/EXR)

    Ideogram
    Not rated
    Ray32
    8.5

  • Transparency

    Ideogram
    Not rated
    Ray32
    5.5

  • Ease of Use

    Ideogram
    Not rated
    Ray32
    8.0

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Ideogram

Pros

  • Designed for images that contain text, such as posters, logos and packaging
  • Editing tools including Canvas, Magic Fill, Extend, upscale and background removal
  • Public API, MCP integration and iOS app
  • Ideogram 4.0 is an open-weight model
  • Team plan with central billing and per-member credits

Cons

  • Free plan gives 30 credits per week and all generations are public
  • Private generation requires a paid plan starting at $20 per month
  • Email-and-password free accounts receive no credits
  • Unused credits do not roll over, and edits and upscales need credits even after the slower queue starts
  • Some App Store reviewers report hallucinated or repeated errors despite precise prompts

Ray32

Pros

  • One-time credit packs with no subscription, and credits that do not expire
  • Supports up to 16 keyframes, HDR and 16-bit EXR export from Luma's Ray 3.2 model
  • Four workflows in one web interface, including Video Edit and Reframe
  • States clearly that it is independent of Luma AI
  • Downloads are MP4 without watermarks

Cons

  • Operating company, address and legal jurisdiction are not disclosed
  • A 10-second 1080p text-to-video clip costs 180 credits, more than the 160-credit Starter pack
  • Text and image clips are limited to 10 seconds
  • No free tier and no public API of its own
  • Generated content is subject to Luma AI's terms, and the site's own terms do not cover commercial use

Platforms

  • Web
    Ideogram
    Supported
    Ray32
    Supported
  • Windows
    Ideogram
    Not supported
    Ray32
    Not supported
  • macOS
    Ideogram
    Not supported
    Ray32
    Not supported
  • iOS
    Ideogram
    Supported
    Ray32
    Not supported
  • Android
    Ideogram
    Not supported
    Ray32
    Not supported
  • API
    Ideogram
    Supported
    Ray32
    Not supported
  • Browser Extension
    Ideogram
    Not supported
    Ray32
    Not supported

Company

  • Company
    Ideogram
    Ideogram AI Inc.
    Ray32
    Ray32
  • Founded
    Ideogram
    2023
    Ray32
    Not listed
  • Headquarters
    Ideogram
    Toronto, Canada
    Ray32
    Not listed
  • Listing
    Ideogram
    Claimed
    Ray32
    Claimed

Frequently asked questions

Is Ideogram better than Ray32?

It depends on your workflow. Ideogram is built for posters and logos with text. Ray32 is built for short clips with keyframe control.

What are the key feature differences between Ideogram and Ray32?

Ideogram: AI image generator for posters, logos and graphics with readable in-image text. Ray32: Independent web app for generating and editing video with Luma AI's Ray 3.2 model. Ideogram is rated 4.0/5 from 1 user review.

Does Ideogram or Ray32 have a free plan?

Ideogram has a free plan or trial; Ray32 is paid only.

Which is cheaper, Ideogram or Ray32?

Ideogram starts at $0 and Ray32 starts at $9.90. See the pricing table above for what each tier includes.