Leonardo AI
AI image and video studio with custom model training and a real-time canvas editor
Freemium
Submagic
Add captions, B-roll and edits to short-form videos with AI in minutes
Free trial
Verdict
Leonardo AI is listed under Image & Visual AI and Submagic under Video AI. Leonardo AI scores higher in FinderAtlas's editorial review (8.5 vs 7.9 out of 10), led by value for money. Only Leonardo AI has a free plan or trial. Only Leonardo AI is available on iOS and Android.
Best overall
Leonardo AI
- Game developers
- Concept artists
- Designers
- Marketers
Choose Leonardo AI if
- You want a tool built for game and concept art.
- Free plan with 150 tokens per day.
- Many first-party and third-party image and video models in one account.
Choose Submagic if
- You want a tool built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.
- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.
- Best value
- Leonardo AI
- Best for beginners
- Leonardo AI
- Best for business
- Submagic
Features
18 features compared.
- AI CanvasLeonardo AIAvailableSubmagicNot available
- Multiple modelsLeonardo AIAvailableSubmagicNot available
- Personal model trainingLeonardo AIAvailableSubmagicNot available
- Video generationLeonardo AIAvailableSubmagicNot available
- BlueprintsLeonardo AIAvailableSubmagicNot available
- Image editing toolsLeonardo AIAvailableSubmagicNot available
- Mobile appsLeonardo AIAvailableSubmagicNot available
- API and MCP serverLeonardo AIAvailableSubmagicNot available
- AI CaptionsLeonardo AINot availableSubmagicAvailable
- Magic ClipsLeonardo AINot availableSubmagicAvailable
- Text-Based EditingLeonardo AINot availableSubmagicAvailable
- Auto B-roll and EffectsLeonardo AINot availableSubmagicAvailable
- Bad Take and Silence RemovalLeonardo AINot availableSubmagicAvailable
- Caption TranslationLeonardo AINot availableSubmagicAvailable
- AI AvatarsLeonardo AINot availableSubmagicAvailable
- Scheduling and PublishingLeonardo AINot availableSubmagicAvailable
- Team WorkspaceLeonardo AINot availableSubmagicAvailable
- Video Editing APILeonardo AINot availableSubmagicAvailable
Pricing
Plans as listed by each vendor. Check their sites for current prices.
- Pricing modelLeonardo AIFreemiumSubmagicFree trial
- Free planLeonardo AIYesSubmagicNo
- Starting priceLeonardo AI$0Submagic$19
- PlansLeonardo AI4 plansSubmagic4 plans
Leonardo AI plans
Free
$0
150 fast tokens per day with public creations
- 150 daily tokens
- Basic quality
- Public creations
- Presets
Essential
Most popular$12/month
8,500 fast tokens per month
- 8,500 monthly tokens
- Private creations
- Token rollover bank
- Personal model training
- Token top-up packs
Premium
$30/month
25,000 fast tokens per month
- 25,000 monthly tokens
- Unlimited relaxed image generation on Leonardo models
- Larger rollover bank
- More simultaneous generations
Ultimate
$60/month
60,000 fast tokens per month
- 60,000 monthly tokens
- Unlimited relaxed image and video generation on select models
- Largest rollover bank
- 6 simultaneous generations
Submagic plans
Starter
$19/month
Entry plan for individual creators
- 45 credits (about 15 videos)
- 2-minute max video length
- 1080p 30 FPS export
- 1 publishing profile per platform
Pro
Most popular$39/month
Plan highlighted as most popular for regular creators
- 120 credits (about 40 videos)
- 5-minute max video length
- 1080p 30 FPS export
- Storyblocks B-roll and audio
Business
$69/month
Higher volume and longer videos for teams
- 300 credits (about 100 videos)
- 30-minute max video length
- 4K 60 FPS export
- 3 publishing profiles per platform
Enterprise
Custom/custom
Quote-based plan for large teams
- Custom video volume and length
- custom team members
- SSO and advanced security
- dedicated customer success
Our ratings
Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.
- Leonardo AI
- 8.5overall
- Submagic
- 7.9overall
Leonardo AI leads in 1 category and Submagic in 1.
Image Quality
- Leonardo AI
- 8.7
- Submagic
- Not rated
Model Variety
- Leonardo AI
- 9.0
- Submagic
- Not rated
Customization & Control
- Leonardo AI
- 8.8
- Submagic
- Not rated
Ease of Use
Submagic leads by 0.8- Leonardo AI
- 8.0
- Submagic
- 8.8
Value for Money
Leonardo AI leads by 0.3- Leonardo AI
- 7.8
- Submagic
- 7.5
Feature Depth
- Leonardo AI
- Not rated
- Submagic
- 7.8
Performance & Speed
- Leonardo AI
- Not rated
- Submagic
- 8.0
Documentation & Support
- Leonardo AI
- Not rated
- Submagic
- 7.5
Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.
Pros and cons
Leonardo AI
Pros
- Free plan with 150 tokens per day
- Many first-party and third-party image and video models in one account
- Personal model training on paid plans
- AI Canvas for inpainting and outpainting
- Apps for iOS and Android, plus a pay-as-you-go API
Cons
- Free generations are public and the daily allowance is small
- Token costs vary by model and settings, so spend is hard to predict
- Unlimited relaxed video generation needs the $60 Ultimate plan
- Official pricing page blocks automated access, so plan details need checking on the site
Submagic
Pros
- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.
- Text-based editing removes the need for a timeline for simple cuts.
- Public API with webhooks and word-level transcripts.
- Entry price of $19 per month, or $12 per month billed annually.
Cons
- No permanent free plan; the trial length is not published.
- Starter limits videos to 2 minutes and Pro to 5 minutes.
- Credit-based limits cap output: 45 credits on Starter equals about 15 videos.
- No official mobile app found; web only.
Platforms
- WebLeonardo AISupportedSubmagicSupported
- WindowsLeonardo AINot supportedSubmagicNot supported
- macOSLeonardo AINot supportedSubmagicNot supported
- iOSLeonardo AISupportedSubmagicNot supported
- AndroidLeonardo AISupportedSubmagicNot supported
- APILeonardo AISupportedSubmagicSupported
- Browser ExtensionLeonardo AINot supportedSubmagicNot supported
Integrations
Leonardo AI
5 integrations- Leonardo MCP server
- Python SDK
- TypeScript SDK
- Cursor
- VS Code
Submagic
7 integrations- Zapier
- Make
- n8n
- Google Drive
- TikTok
- YouTube
Company
- CompanyLeonardo AILeonardo Interactive Pty LtdSubmagicSubmagic
- FoundedLeonardo AI2022Submagic2023
- HeadquartersLeonardo AISydney, AustraliaSubmagicParis, France
- ListingLeonardo AIClaimedSubmagicClaimed
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Frequently asked questions
Is Leonardo AI better than Submagic?
It depends on your workflow. Leonardo AI is built for game and concept art. Submagic is built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.
What are the key feature differences between Leonardo AI and Submagic?
Leonardo AI: AI image and video studio with custom model training and a real-time canvas editor. Submagic: Add captions, B-roll and edits to short-form videos with AI in minutes.
Does Leonardo AI or Submagic have a free plan?
Leonardo AI has a free plan or trial; Submagic is paid only.
Which is cheaper, Leonardo AI or Submagic?
Leonardo AI starts at $0 and Submagic starts at $19. See the pricing table above for what each tier includes.