Ideogram
AI image generator for posters, logos and graphics with readable in-image text
4.0(1 review)Freemium
Submagic
Add captions, B-roll and edits to short-form videos with AI in minutes
Free trial
Verdict
Ideogram is listed under Image & Visual AI and Submagic under Video AI. Ideogram scores higher in FinderAtlas's editorial review (8.3 vs 7.9 out of 10). Only Ideogram has a free plan or trial. Only Ideogram is available on iOS.
Best overall
Ideogram
- Graphic designers
- Marketers
- Small business owners
- Print-on-demand sellers
Choose Ideogram if
- You want a tool built for posters and logos with text.
- Designed for images that contain text, such as posters, logos and packaging.
- Editing tools including Canvas, Magic Fill, Extend, upscale and background removal.
Choose Submagic if
- You want a tool built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.
- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.
- Best value
- Ideogram
- Best for beginners
- Ideogram
- Best for business
- Ideogram
Features
19 features compared.
- Text renderingIdeogramAvailableSubmagicNot available
- Ideogram 4.5 modelIdeogramAvailableSubmagicNot available
- Canvas, Magic Fill and ExtendIdeogramAvailableSubmagicNot available
- Batch GenerationIdeogramAvailableSubmagicNot available
- Custom ModelsIdeogramAvailableSubmagicNot available
- Background Remover and UpscaleIdeogramAvailableSubmagicNot available
- Private generationIdeogramAvailableSubmagicNot available
- Ideogram MCPIdeogramAvailableSubmagicNot available
- Public APIIdeogramAvailableSubmagicNot available
- AI CaptionsIdeogramNot availableSubmagicAvailable
- Magic ClipsIdeogramNot availableSubmagicAvailable
- Text-Based EditingIdeogramNot availableSubmagicAvailable
- Auto B-roll and EffectsIdeogramNot availableSubmagicAvailable
- Bad Take and Silence RemovalIdeogramNot availableSubmagicAvailable
- Caption TranslationIdeogramNot availableSubmagicAvailable
- AI AvatarsIdeogramNot availableSubmagicAvailable
- Scheduling and PublishingIdeogramNot availableSubmagicAvailable
- Team WorkspaceIdeogramNot availableSubmagicAvailable
- Video Editing APIIdeogramNot availableSubmagicAvailable
Pricing
Plans as listed by each vendor. Check their sites for current prices.
- Pricing modelIdeogramFreemiumSubmagicFree trial
- Free planIdeogramYesSubmagicNo
- Starting priceIdeogram$0Submagic$19
- PlansIdeogram5 plansSubmagic4 plans
Ideogram plans
Free
$0
30 credits per week; Google, Apple or Microsoft sign-in only
- 30 weekly credits
- Public generations only
Plus
$20/month
2,400 credits per month; $15 per month billed yearly ($180)
- 2,400 monthly credits
- Private generation
- Quality export
Pro
$60/month
7,500 credits per month; $42 per month billed yearly ($504)
- 7,500 monthly credits
- Everything in Plus
- Batch Generation
- Larger generation queue
Team
$30/user/mo
3,600 credits per user; minimum 2 users; $20 per user per month billed yearly
- 3,600 credits per user
- Central billing and administration
- Credits assigned per member
Enterprise
Custom/custom
Allowances and features set by agreement
- Custom credits
- Organization agreement
- Prepaid shared balance option
Submagic plans
Starter
$19/month
Entry plan for individual creators
- 45 credits (about 15 videos)
- 2-minute max video length
- 1080p 30 FPS export
- 1 publishing profile per platform
Pro
Most popular$39/month
Plan highlighted as most popular for regular creators
- 120 credits (about 40 videos)
- 5-minute max video length
- 1080p 30 FPS export
- Storyblocks B-roll and audio
Business
$69/month
Higher volume and longer videos for teams
- 300 credits (about 100 videos)
- 30-minute max video length
- 4K 60 FPS export
- 3 publishing profiles per platform
Enterprise
Custom/custom
Quote-based plan for large teams
- Custom video volume and length
- custom team members
- SSO and advanced security
- dedicated customer success
Our ratings
Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.
- Ideogram
- 8.3overall
- Submagic
- 7.9overall
Ideogram leads in 0 categories and Submagic in 0, with 1 tied.
Typography & In-Image Text
- Ideogram
- 9.2
- Submagic
- Not rated
Graphic Design Layout
- Ideogram
- 8.7
- Submagic
- Not rated
Photorealism
- Ideogram
- 8.3
- Submagic
- Not rated
Editing Tools
- Ideogram
- 8.0
- Submagic
- Not rated
Value for Money
Tied- Ideogram
- 7.5
- Submagic
- 7.5
Ease of Use
- Ideogram
- Not rated
- Submagic
- 8.8
Feature Depth
- Ideogram
- Not rated
- Submagic
- 7.8
Performance & Speed
- Ideogram
- Not rated
- Submagic
- 8.0
Documentation & Support
- Ideogram
- Not rated
- Submagic
- 7.5
Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.
Pros and cons
Ideogram
Pros
- Designed for images that contain text, such as posters, logos and packaging
- Editing tools including Canvas, Magic Fill, Extend, upscale and background removal
- Public API, MCP integration and iOS app
- Ideogram 4.0 is an open-weight model
- Team plan with central billing and per-member credits
Cons
- Free plan gives 30 credits per week and all generations are public
- Private generation requires a paid plan starting at $20 per month
- Email-and-password free accounts receive no credits
- Unused credits do not roll over, and edits and upscales need credits even after the slower queue starts
- Some App Store reviewers report hallucinated or repeated errors despite precise prompts
Submagic
Pros
- Wide caption language coverage, claimed at 123 languages.
- Combines captions, B-roll, zooms, clipping and publishing in one workflow.
- Text-based editing removes the need for a timeline for simple cuts.
- Public API with webhooks and word-level transcripts.
- Entry price of $19 per month, or $12 per month billed annually.
Cons
- No permanent free plan; the trial length is not published.
- Starter limits videos to 2 minutes and Pro to 5 minutes.
- Credit-based limits cap output: 45 credits on Starter equals about 15 videos.
- No official mobile app found; web only.
Platforms
- WebIdeogramSupportedSubmagicSupported
- WindowsIdeogramNot supportedSubmagicNot supported
- macOSIdeogramNot supportedSubmagicNot supported
- iOSIdeogramSupportedSubmagicNot supported
- AndroidIdeogramNot supportedSubmagicNot supported
- APIIdeogramSupportedSubmagicSupported
- Browser ExtensionIdeogramNot supportedSubmagicNot supported
Integrations
Ideogram
No integrations listed.
Submagic
7 integrations- Zapier
- Make
- n8n
- Google Drive
- TikTok
- YouTube
Company
- CompanyIdeogramIdeogram AI Inc.SubmagicSubmagic
- FoundedIdeogram2023Submagic2023
- HeadquartersIdeogramToronto, CanadaSubmagicParis, France
- ListingIdeogramClaimedSubmagicClaimed
Featured Image & Visual AI
Picked by our editors. Not paid placement.
Editor's pickMidjourney
Image & Visual AI
Generate stylized, high-quality AI images and video from text prompts on the web
Paid
Editor's pickRunway
Image & Visual AI
AI video, image and audio creation suite with Gen-4.5, agents and an API
Freemium
Editor's pickFLUX by Black Forest Labs
Image & Visual AI
Image and video generation models with a pay-per-use API and open weights
Paid
Related comparisons
More Image & Visual AI tools, head to head.
Ideogram vs Runway
Image & Visual AI
- Ideogram
- Rated4.0Freemium
- Runway
- Freemium
Submagic vs Runway
Video AI
- Submagic
- Free trial
- Runway
- Freemium
Ideogram vs Leonardo AI
Image & Visual AI
- Ideogram
- Rated4.0Freemium
- Leonardo AI
- Freemium
Submagic vs Leonardo AI
Video AI
- Submagic
- Free trial
- Leonardo AI
- Freemium
Ideogram vs Recraft
Image & Visual AI
- Ideogram
- Rated4.0Freemium
- Recraft
- Freemium
Submagic vs Recraft
Video AI
- Submagic
- Free trial
- Recraft
- Freemium
Frequently asked questions
Is Ideogram better than Submagic?
It depends on your workflow. Ideogram is built for posters and logos with text. Submagic is built for captioning and repurposing talking-head, podcast and interview footage into short vertical clips.
What are the key feature differences between Ideogram and Submagic?
Ideogram: AI image generator for posters, logos and graphics with readable in-image text. Submagic: Add captions, B-roll and edits to short-form videos with AI in minutes. Ideogram is rated 4.0/5 from 1 user review.
Does Ideogram or Submagic have a free plan?
Ideogram has a free plan or trial; Submagic is paid only.
Which is cheaper, Ideogram or Submagic?
Ideogram starts at $0 and Submagic starts at $19. See the pricing table above for what each tier includes.