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Profound vs Runway

Features, pricing, ratings, and pros and cons, side by side.

Profound logo

Profound

Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents

Free trial
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Verdict

Profound is listed under Sales & Marketing AI and Runway under Image & Visual AI. Runway scores higher in FinderAtlas's editorial review (8.4 vs 7.8 out of 10). Both have a free plan or trial. Only Runway is available on iOS and Android.

Best overall

Runway

  • Filmmakers
  • Video creators
  • Marketers and ad teams
  • Designers

Choose Profound if

  • You want a tool built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates.
  • Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
  • Combines monitoring with action through AI Marketer agents that draft work for approval.

Choose Runway if

  • You want a tool built for Text-to-video and image-to-video generation.
  • Combines video, image and audio generation and editing in one workspace.
  • Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0.
Best for beginners
Profound
Best for business
Profound

Features

17 features compared.

  • Answer Engine Insights
    Profound
    Available
    Runway
    Not available
  • Prompt Volumes
    Profound
    Available
    Runway
    Not available
  • Shopping Visibility
    Profound
    Available
    Runway
    Not available
  • Agent Analytics
    Profound
    Available
    Runway
    Not available
  • AI Marketer
    Profound
    Available
    Runway
    Not available
  • Context Manager
    Profound
    Available
    Runway
    Not available
  • FactCheck and Sentiment
    Profound
    Available
    Runway
    Not available
  • Command Center
    Profound
    Available
    Runway
    Not available
  • Gen-4.5 video model
    Profound
    Not available
    Runway
    Available
  • Creative Agent
    Profound
    Not available
    Runway
    Available
  • Multiple models
    Profound
    Not available
    Runway
    Available
  • Characters
    Profound
    Not available
    Runway
    Available
  • Aleph and Act-Two
    Profound
    Not available
    Runway
    Available
  • Audio tools
    Profound
    Not available
    Runway
    Available
  • Workflows and Recipes
    Profound
    Not available
    Runway
    Available
  • Runway Dev API
    Profound
    Not available
    Runway
    Available
  • Runway MCP
    Profound
    Not available
    Runway
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Profound
    Free trial
    Runway
    Freemium
  • Free plan
    Profound
    Yes
    Runway
    Yes
  • Starting price
    Profound
    $0
    Runway
    $0
  • Plans
    Profound
    2 plans
    Runway
    4 plans

Profound plans

  • Trial

    $0

    Limited free trial to test the platform

    • 50 unique prompts tracked daily for 7 days
    • ChatGPT
    • Gemini and Google AI Overviews
    • limited AI Marketer credits
    • 5 Prompt Volumes searches
    • unlimited seats

  • Enterprise

    Most popular

    Custom/month

    Tailored plan for brands and teams, sold through the accounts team

    • Up to 9 answer engines
    • custom prompts
    • ChatGPT Shopping
    • all-time data history
    • CSV and JSON exports
    • API access
    • SSO
    • SOC 2
    • dedicated support

Runway plans

  • Free

    $0

    125 one-time credits that do not expire

    • A selection of generative models
    • 5GB storage

  • Standard

    $15/month

    625 credits per month; $12 per month billed annually

    • All video and image models
    • Creative Agent
    • 5 parallel generations
    • Music and voice and sound effects
    • Up to 3 projects
    • No watermarks
    • 4K upscaling
    • 20GB storage

  • Pro

    Most popular

    $35/month

    2,250 credits per month; $28 per month billed annually

    • Everything in Standard
    • 15 parallel generations
    • Up to 5 projects
    • 1 Brand Kit
    • 1 custom voice clone
    • Top-up credits
    • Runway MCP
    • Unlimited 4K video upscaling
    • 100GB storage

  • Max

    $95/month

    9,500 credits per month; $76 per month billed annually

    • Everything in Pro
    • Early access to new models
    • 20 parallel generations
    • Up to 10 projects
    • Up to 3 Brand Kits
    • Up to 3 custom voice clones
    • HDR and ProRes and image sequence outputs
    • 500GB storage

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Profound
7.8overall
Runway
8.4overall

  • Ease of Use

    Profound
    7.8
    Runway
    Not rated

  • Feature Depth

    Profound
    8.8
    Runway
    Not rated

  • Value for Money

    Profound
    6.5
    Runway
    Not rated

  • Performance & Speed

    Profound
    8.0
    Runway
    Not rated

  • Documentation & Support

    Profound
    8.0
    Runway
    Not rated

  • Video Quality

    Profound
    Not rated
    Runway
    9.0

  • Camera & Motion Control

    Profound
    Not rated
    Runway
    8.8

  • Model Variety

    Profound
    Not rated
    Runway
    8.5

  • Editing Tools

    Profound
    Not rated
    Runway
    8.6

  • Pricing Clarity

    Profound
    Not rated
    Runway
    7.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Profound

Pros

  • Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
  • Combines monitoring with action through AI Marketer agents that draft work for approval.
  • Agent Analytics connects to CDN and cloud providers such as Cloudflare, Akamai and AWS.
  • Enterprise controls include SSO, SCIM, RBAC and SOC 2.
  • Documented API and MCP access for pulling data into reports and pipelines.

Cons

  • No published prices; paid plans require talking to the accounts team.
  • The free Trial is limited to 50 prompts for 7 days with no data history or exports.
  • Third-party reports of a mid-September 2026 pricing change removing self-serve plans make costs hard to compare.
  • API, exports and SSO are not included in the Trial.

Runway

Pros

  • Combines video, image and audio generation and editing in one workspace
  • Offers Runway's own Gen-4.5 plus third-party models such as Seedance 2.0
  • Creative Agent builds videos from a conversation
  • Runway Dev API with Node and Python SDKs
  • Free plan with 125 credits that do not expire
  • Native iOS and Android apps

Cons

  • Credit-based pricing: a 5-second Gen-4.5 clip costs 60 credits, so the 625 credits on Standard cover about 10 such clips
  • Standard and Pro credits do not roll over at the end of the month
  • Some App Store reviewers complain about the cost of failed or unusable generations
  • 4K upscaling is unlimited only on Pro and Max

Platforms

  • Web
    Profound
    Supported
    Runway
    Supported
  • Windows
    Profound
    Not supported
    Runway
    Not supported
  • macOS
    Profound
    Not supported
    Runway
    Not supported
  • iOS
    Profound
    Not supported
    Runway
    Supported
  • Android
    Profound
    Not supported
    Runway
    Supported
  • API
    Profound
    Supported
    Runway
    Supported
  • Browser Extension
    Profound
    Not supported
    Runway
    Not supported

Integrations

Profound

9 integrations
  • Akamai
  • AWS
  • Cloudflare
  • Fastly
  • Google Analytics
  • Google Cloud Platform
  • Netlify
  • Vercel
  • WordPress

Runway

5 integrations
  • Runway MCP
  • ChatGPT plugin
  • Meta Ads
  • Google Ads
  • TikTok Ads

Company

  • Company
    Profound
    Profound
    Runway
    Runway AI, Inc.
  • Founded
    Profound
    2024
    Runway
    2018
  • Headquarters
    Profound
    New York, NY
    Runway
    New York, NY
  • Listing
    Profound
    Claimed
    Runway
    Claimed

Frequently asked questions

Is Profound better than Runway?

It depends on your workflow. Profound is built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates. Runway is built for Text-to-video and image-to-video generation.

What are the key feature differences between Profound and Runway?

Profound: Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents. Runway: AI video, image and audio creation suite with Gen-4.5, agents and an API.

Does Profound or Runway have a free plan?

Yes, both do. Profound is free trial and Runway is freemium, and each has a free plan or trial.

Which is cheaper, Profound or Runway?

Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.