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Argil vs Clay

Features, pricing, ratings, and pros and cons, side by side.

Verdict

Argil is listed under Video AI and Clay under AI Agents. Clay scores higher in FinderAtlas's editorial review (7.9 vs 7.5 out of 10), led by feature depth and value for money. Only Clay has a free plan or trial. Only Clay is available on CLI.

Best overall

Clay

  • Sales Teams
  • Revenue Operations
  • Growth Marketers
  • Sales Development Reps

Choose Argil if

  • You want a tool built for recurring branded short-form video where the same characters, voice and style must stay consistent.
  • Persistent characters, locations and style keep output consistent across videos.
  • One workspace connects several third-party video and image models instead of separate subscriptions.

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
Best value
Clay
Best for beginners
Argil
Best for business
Argil

Features

17 features compared.

  • Casting
    Argil
    Available
    Clay
    Not available
  • Art Direction
    Argil
    Available
    Clay
    Not available
  • Director Agent
    Argil
    Available
    Clay
    Not available
  • Timeline Editing
    Argil
    Available
    Clay
    Not available
  • Multi-Model Access
    Argil
    Available
    Clay
    Not available
  • Avatar and Voice Library
    Argil
    Available
    Clay
    Not available
  • Video Types
    Argil
    Available
    Clay
    Not available
  • REST API and Webhooks
    Argil
    Available
    Clay
    Not available
  • Claygent
    Argil
    Not available
    Clay
    Available
  • Waterfall Enrichment
    Argil
    Not available
    Clay
    Available
  • Data Marketplace
    Argil
    Not available
    Clay
    Available
  • Workflow Tables
    Argil
    Not available
    Clay
    Available
  • Audiences and Signals
    Argil
    Not available
    Clay
    Available
  • Email Sequencing
    Argil
    Not available
    Clay
    Available
  • Ads Audience Sync
    Argil
    Not available
    Clay
    Available
  • CRM and Warehouse Sync
    Argil
    Not available
    Clay
    Available
  • Credit Budgeting
    Argil
    Not available
    Clay
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Argil
    Paid
    Clay
    Freemium
  • Free plan
    Argil
    No
    Clay
    Yes
  • Starting price
    Argil
    $50
    Clay
    $0
  • Plans
    Argil
    3 plans
    Clay
    4 plans

Argil plans

  • Pro

    Most popular

    $50/month

    Self-serve plan, price shown as starting from $50 per month

    • Monthly credit allowance chosen with a selector
    • cast
    • art direction
    • director agent
    • timeline editing

  • Studio

    $1,250/month

    Done-with-you production, booked by call

    • Guided production with the Argil team

  • Enterprise

    $2,500/month

    Starting price for larger teams, sold through sales

    • Sales-led contract

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Argil
7.5overall
Clay
7.9overall

Argil leads in 1 category and Clay in 4.

  • Ease of Use

    Argil leads by 1.0
    Argil
    8.0
    Clay
    7.0

  • Feature Depth

    Clay leads by 1.7
    Argil
    7.5
    Clay
    9.2

  • Value for Money

    Clay leads by 0.8
    Argil
    6.5
    Clay
    7.3

  • Performance & Speed

    Clay leads by 0.5
    Argil
    7.5
    Clay
    8.0

  • Documentation & Support

    Clay leads by 0.2
    Argil
    8.0
    Clay
    8.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Argil

Pros

  • Persistent characters, locations and style keep output consistent across videos.
  • One workspace connects several third-party video and image models instead of separate subscriptions.
  • Public API with OpenAPI spec, webhooks and a Make tutorial supports automation.
  • Credit packs bought pay-as-you-go never expire.
  • Plan credits and API costs are documented per unit, such as 160 credits per minute of video.

Cons

  • No free plan is listed, and entry pricing starts at $50 per month.
  • The pricing page loads plan details dynamically, and older documentation shows different plan names and prices.
  • Unused monthly plan credits do not roll over.
  • No mobile app or desktop app was found; access is through the web and API.

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Platforms

  • Web
    Argil
    Supported
    Clay
    Supported
  • Windows
    Argil
    Not supported
    Clay
    Not supported
  • macOS
    Argil
    Not supported
    Clay
    Not supported
  • iOS
    Argil
    Not supported
    Clay
    Not supported
  • Android
    Argil
    Not supported
    Clay
    Not supported
  • API
    Argil
    Supported
    Clay
    Supported
  • Browser Extension
    Argil
    Not supported
    Clay
    Not supported
  • CLI
    Argil
    Not supported
    Clay
    Supported

Integrations

Argil

6 integrations
  • Seedance
  • Nano Banana
  • Grok
  • Claude
  • ElevenLabs
  • Make

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Company

  • Company
    Argil
    Argil
    Clay
    Clay
  • Founded
    Argil
    2023
    Clay
    2017
  • Headquarters
    Argil
    Paris, France
    Clay
    New York, NY
  • Listing
    Argil
    Claimed
    Clay
    Claimed

Frequently asked questions

Is Argil better than Clay?

It depends on your workflow. Argil is built for recurring branded short-form video where the same characters, voice and style must stay consistent. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.

What are the key feature differences between Argil and Clay?

Argil: Video production studio where AI agents and teams make consistent branded videos. Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays.

Does Argil or Clay have a free plan?

Clay has a free plan or trial; Argil is paid only.

Which is cheaper, Argil or Clay?

Argil starts at $50 and Clay starts at $0. See the pricing table above for what each tier includes.