Leonardo AI
AI image and video studio with custom model training and a real-time canvas editor
Freemium
Profound
Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents
Free trial
Verdict
Leonardo AI is listed under Image & Visual AI and Profound under Sales & Marketing AI. Leonardo AI scores higher in FinderAtlas's editorial review (8.5 vs 7.8 out of 10), led by ease of use and value for money. Both have a free plan or trial. Only Leonardo AI is available on iOS and Android.
Best overall
Leonardo AI
- Game developers
- Concept artists
- Designers
- Marketers
Choose Leonardo AI if
- You want a tool built for game and concept art.
- Free plan with 150 tokens per day.
- Many first-party and third-party image and video models in one account.
Choose Profound if
- You want a tool built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates.
- Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
- Combines monitoring with action through AI Marketer agents that draft work for approval.
- Best for beginners
- Leonardo AI
- Best for business
- Profound
Features
16 features compared.
- AI CanvasLeonardo AIAvailableProfoundNot available
- Multiple modelsLeonardo AIAvailableProfoundNot available
- Personal model trainingLeonardo AIAvailableProfoundNot available
- Video generationLeonardo AIAvailableProfoundNot available
- BlueprintsLeonardo AIAvailableProfoundNot available
- Image editing toolsLeonardo AIAvailableProfoundNot available
- Mobile appsLeonardo AIAvailableProfoundNot available
- API and MCP serverLeonardo AIAvailableProfoundNot available
- Answer Engine InsightsLeonardo AINot availableProfoundAvailable
- Prompt VolumesLeonardo AINot availableProfoundAvailable
- Shopping VisibilityLeonardo AINot availableProfoundAvailable
- Agent AnalyticsLeonardo AINot availableProfoundAvailable
- AI MarketerLeonardo AINot availableProfoundAvailable
- Context ManagerLeonardo AINot availableProfoundAvailable
- FactCheck and SentimentLeonardo AINot availableProfoundAvailable
- Command CenterLeonardo AINot availableProfoundAvailable
Pricing
Plans as listed by each vendor. Check their sites for current prices.
- Pricing modelLeonardo AIFreemiumProfoundFree trial
- Free planLeonardo AIYesProfoundYes
- Starting priceLeonardo AI$0Profound$0
- PlansLeonardo AI4 plansProfound2 plans
Leonardo AI plans
Free
$0
150 fast tokens per day with public creations
- 150 daily tokens
- Basic quality
- Public creations
- Presets
Essential
Most popular$12/month
8,500 fast tokens per month
- 8,500 monthly tokens
- Private creations
- Token rollover bank
- Personal model training
- Token top-up packs
Premium
$30/month
25,000 fast tokens per month
- 25,000 monthly tokens
- Unlimited relaxed image generation on Leonardo models
- Larger rollover bank
- More simultaneous generations
Ultimate
$60/month
60,000 fast tokens per month
- 60,000 monthly tokens
- Unlimited relaxed image and video generation on select models
- Largest rollover bank
- 6 simultaneous generations
Profound plans
Trial
$0
Limited free trial to test the platform
- 50 unique prompts tracked daily for 7 days
- ChatGPT
- Gemini and Google AI Overviews
- limited AI Marketer credits
- 5 Prompt Volumes searches
- unlimited seats
Enterprise
Most popularCustom/month
Tailored plan for brands and teams, sold through the accounts team
- Up to 9 answer engines
- custom prompts
- ChatGPT Shopping
- all-time data history
- CSV and JSON exports
- API access
- SSO
- SOC 2
- dedicated support
Our ratings
Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.
- Leonardo AI
- 8.5overall
- Profound
- 7.8overall
Leonardo AI leads in 2 categories and Profound in 0.
Image Quality
- Leonardo AI
- 8.7
- Profound
- Not rated
Model Variety
- Leonardo AI
- 9.0
- Profound
- Not rated
Customization & Control
- Leonardo AI
- 8.8
- Profound
- Not rated
Ease of Use
Leonardo AI leads by 0.2- Leonardo AI
- 8.0
- Profound
- 7.8
Value for Money
Leonardo AI leads by 1.3- Leonardo AI
- 7.8
- Profound
- 6.5
Feature Depth
- Leonardo AI
- Not rated
- Profound
- 8.8
Performance & Speed
- Leonardo AI
- Not rated
- Profound
- 8.0
Documentation & Support
- Leonardo AI
- Not rated
- Profound
- 8.0
Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.
Pros and cons
Leonardo AI
Pros
- Free plan with 150 tokens per day
- Many first-party and third-party image and video models in one account
- Personal model training on paid plans
- AI Canvas for inpainting and outpainting
- Apps for iOS and Android, plus a pay-as-you-go API
Cons
- Free generations are public and the daily allowance is small
- Token costs vary by model and settings, so spend is hard to predict
- Unlimited relaxed video generation needs the $60 Ultimate plan
- Official pricing page blocks automated access, so plan details need checking on the site
Profound
Pros
- Covers up to nine answer engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
- Combines monitoring with action through AI Marketer agents that draft work for approval.
- Agent Analytics connects to CDN and cloud providers such as Cloudflare, Akamai and AWS.
- Enterprise controls include SSO, SCIM, RBAC and SOC 2.
- Documented API and MCP access for pulling data into reports and pipelines.
Cons
- No published prices; paid plans require talking to the accounts team.
- The free Trial is limited to 50 prompts for 7 days with no data history or exports.
- Third-party reports of a mid-September 2026 pricing change removing self-serve plans make costs hard to compare.
- API, exports and SSO are not included in the Trial.
Platforms
- WebLeonardo AISupportedProfoundSupported
- WindowsLeonardo AINot supportedProfoundNot supported
- macOSLeonardo AINot supportedProfoundNot supported
- iOSLeonardo AISupportedProfoundNot supported
- AndroidLeonardo AISupportedProfoundNot supported
- APILeonardo AISupportedProfoundSupported
- Browser ExtensionLeonardo AINot supportedProfoundNot supported
Integrations
Leonardo AI
5 integrations- Leonardo MCP server
- Python SDK
- TypeScript SDK
- Cursor
- VS Code
Profound
9 integrations- Akamai
- AWS
- Cloudflare
- Fastly
- Google Analytics
- Google Cloud Platform
- Netlify
- Vercel
- WordPress
Company
- CompanyLeonardo AILeonardo Interactive Pty LtdProfoundProfound
- FoundedLeonardo AI2022Profound2024
- HeadquartersLeonardo AISydney, AustraliaProfoundNew York, NY
- ListingLeonardo AIClaimedProfoundClaimed
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Frequently asked questions
Is Leonardo AI better than Profound?
It depends on your workflow. Leonardo AI is built for game and concept art. Profound is built for measuring brand visibility and citations across AI answer engines, and turning that data into content and page updates.
What are the key feature differences between Leonardo AI and Profound?
Leonardo AI: AI image and video studio with custom model training and a real-time canvas editor. Profound: Track how ChatGPT, Perplexity and Gemini mention your brand, then act with AI agents.
Does Leonardo AI or Profound have a free plan?
Yes, both do. Leonardo AI is freemium and Profound is free trial, and each has a free plan or trial.
Which is cheaper, Leonardo AI or Profound?
Both can be used for free. Paid plans differ in limits and features, so compare the tiers in the pricing table above.