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AirOps vs Clay

Features, pricing, ratings, and pros and cons, side by side.

Verdict

AirOps is listed under Sales & Marketing AI and Clay under AI Agents. Clay scores higher in FinderAtlas's editorial review (7.9 vs 7.7 out of 10), led by feature depth and value for money. Only Clay has a free plan or trial. Only Clay is available on CLI.

Best overall

Clay

  • Sales Teams
  • Revenue Operations
  • Growth Marketers
  • Sales Development Reps

Choose AirOps if

  • You want a tool built for scaling brand-governed content production and refreshes while tracking visibility in AI answer engines.
  • Combines AI visibility measurement with agent-based content creation and publishing in one platform.
  • Native publishing to 13 CMS platforms, including WordPress, Webflow, Shopify and HubSpot.

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
Best value
Clay
Best for beginners
AirOps
Best for business
AirOps

Features

18 features compared.

  • Insights and AI Visibility Tracking
    AirOps
    Available
    Clay
    Not available
  • Playbooks
    AirOps
    Available
    Clay
    Not available
  • Workflows
    AirOps
    Available
    Clay
    Not available
  • Grids
    AirOps
    Available
    Clay
    Not available
  • Brand Kits and Knowledge Bases
    AirOps
    Available
    Clay
    Not available
  • Human Review Inbox
    AirOps
    Available
    Clay
    Not available
  • Native CMS Publishing
    AirOps
    Available
    Clay
    Not available
  • Content Scoring
    AirOps
    Available
    Clay
    Not available
  • MCP Server and API
    AirOps
    Available
    Clay
    Not available
  • Claygent
    AirOps
    Not available
    Clay
    Available
  • Waterfall Enrichment
    AirOps
    Not available
    Clay
    Available
  • Data Marketplace
    AirOps
    Not available
    Clay
    Available
  • Workflow Tables
    AirOps
    Not available
    Clay
    Available
  • Audiences and Signals
    AirOps
    Not available
    Clay
    Available
  • Email Sequencing
    AirOps
    Not available
    Clay
    Available
  • Ads Audience Sync
    AirOps
    Not available
    Clay
    Available
  • CRM and Warehouse Sync
    AirOps
    Not available
    Clay
    Available
  • Credit Budgeting
    AirOps
    Not available
    Clay
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    AirOps
    Free trial
    Clay
    Freemium
  • Free plan
    AirOps
    No
    Clay
    Yes
  • Starting price
    AirOps
    $199
    Clay
    $0
  • Plans
    AirOps
    3 plans
    Clay
    4 plans

AirOps plans

  • Solo

    $199/month

    Individuals running one brand or project

    • 35,000 tasks per month
    • 1 Brand Kit
    • 3 Knowledge Bases
    • single user
    • ChatGPT insights only
    • basic CMS and SEO integrations

  • Pro

    $1,999/month

    Small teams running one brand or project

    • 100,000 tasks per month
    • 1 Brand Kit
    • 5 Knowledge Bases
    • unlimited seats
    • insights across 7+ answer engines
    • CMS
    • SEO
    • AEO
    • social and project integrations

  • Enterprise

    Custom/custom

    Organizations needing enterprise-grade content operations

    • Custom task
    • prompt and page limits
    • unlimited Brand Kits and Knowledge Bases
    • custom agent builds
    • dedicated account manager
    • 1:1 expert onboarding

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

AirOps
7.7overall
Clay
7.9overall

AirOps leads in 1 category and Clay in 4.

  • Ease of Use

    AirOps leads by 0.3
    AirOps
    7.3
    Clay
    7.0

  • Feature Depth

    Clay leads by 0.6
    AirOps
    8.6
    Clay
    9.2

  • Value for Money

    Clay leads by 0.5
    AirOps
    6.8
    Clay
    7.3

  • Performance & Speed

    Clay leads by 0.4
    AirOps
    7.6
    Clay
    8.0

  • Documentation & Support

    Clay leads by 0.2
    AirOps
    8.0
    Clay
    8.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

AirOps

Pros

  • Combines AI visibility measurement with agent-based content creation and publishing in one platform.
  • Native publishing to 13 CMS platforms, including WordPress, Webflow, Shopify and HubSpot.
  • Human review checkpoints, version comparison and rollback before content goes live.
  • Brand Kits and Knowledge Bases keep output tied to brand voice and proprietary data.
  • Public API and MCP server allow use from developer tools and AI clients.

Cons

  • Paid plan prices are not published on the official site, making cost comparison difficult.
  • Third-party estimates show a large jump from Solo (about $200/month) to Pro (about $2,000/month) with no middle tier.
  • Task-based billing can be hard to predict, with per-task overage charges.
  • Solo only provides ChatGPT insights; multi-engine tracking requires Pro or higher.

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Platforms

  • Web
    AirOps
    Supported
    Clay
    Supported
  • Windows
    AirOps
    Not supported
    Clay
    Not supported
  • macOS
    AirOps
    Not supported
    Clay
    Not supported
  • iOS
    AirOps
    Not supported
    Clay
    Not supported
  • Android
    AirOps
    Not supported
    Clay
    Not supported
  • API
    AirOps
    Supported
    Clay
    Supported
  • Browser Extension
    AirOps
    Not supported
    Clay
    Not supported
  • CLI
    AirOps
    Not supported
    Clay
    Supported

Integrations

AirOps

27 integrations
  • Builder.io
  • Contentstack
  • Contentful
  • Craft CMS
  • Framer
  • Ghost
  • HubSpot CMS
  • Sanity
  • Shopify
  • Strapi
  • Storyblok
  • Webflow
  • WordPress
  • Crowdin
  • Gmail
  • Slack
  • Gong
  • YouTube
  • Reddit
  • Airtable
  • Asana
  • ClickUp
  • Google Docs
  • Google Sheets
  • Monday.com
  • Notion
  • Wrike

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Company

  • Company
    AirOps
    AirOps
    Clay
    Clay
  • Founded
    AirOps
    2021
    Clay
    2017
  • Headquarters
    AirOps
    San Francisco, CA
    Clay
    New York, NY
  • Listing
    AirOps
    Claimed
    Clay
    Claimed

Frequently asked questions

Is AirOps better than Clay?

It depends on your workflow. AirOps is built for scaling brand-governed content production and refreshes while tracking visibility in AI answer engines. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.

What are the key feature differences between AirOps and Clay?

AirOps: Content engineering platform for winning visibility in AI search and answer engines. Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays.

Does AirOps or Clay have a free plan?

Clay has a free plan or trial; AirOps is paid only.

Which is cheaper, AirOps or Clay?

AirOps starts at $199 and Clay starts at $0. See the pricing table above for what each tier includes.