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Arcads vs Clay

Features, pricing, ratings, and pros and cons, side by side.

Arcads logo

Arcads

Generate UGC-style video ads with AI actors without hiring creators or filming

4.0(1 review)Free trial
Visit websiteView details

Verdict

Arcads is listed under Video AI and Clay under AI Agents. Clay scores higher in FinderAtlas's editorial review (7.9 vs 7.6 out of 10), led by feature depth and value for money. Only Clay has a free plan or trial. Only Clay is available on CLI.

Best overall

Clay

  • Sales Teams
  • Revenue Operations
  • Growth Marketers
  • Sales Development Reps

Choose Arcads if

  • You want a tool built for producing many UGC-style ad variants for paid social testing without creators or filming.
  • Large library of more than 1,000 AI actors, plus custom actor creation.
  • Covers the full ad workflow: generation, captions, translation and editing in one tool.

Choose Clay if

  • You want a tool built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.
  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
Best value
Clay
Best for beginners
Arcads
Best for business
Clay

Features

17 features compared.

  • AI Actor Library
    Arcads
    Available
    Clay
    Not available
  • Lip-Sync and Emotion Control
    Arcads
    Available
    Clay
    Not available
  • Multi-Model Generation
    Arcads
    Available
    Clay
    Not available
  • Localization
    Arcads
    Available
    Clay
    Not available
  • Video Editing Tools
    Arcads
    Available
    Clay
    Not available
  • Ad Presets
    Arcads
    Available
    Clay
    Not available
  • Workflow Canvas
    Arcads
    Available
    Clay
    Not available
  • AI Video and Lip Sync APIs
    Arcads
    Available
    Clay
    Not available
  • Claygent
    Arcads
    Not available
    Clay
    Available
  • Waterfall Enrichment
    Arcads
    Not available
    Clay
    Available
  • Data Marketplace
    Arcads
    Not available
    Clay
    Available
  • Workflow Tables
    Arcads
    Not available
    Clay
    Available
  • Audiences and Signals
    Arcads
    Not available
    Clay
    Available
  • Email Sequencing
    Arcads
    Not available
    Clay
    Available
  • Ads Audience Sync
    Arcads
    Not available
    Clay
    Available
  • CRM and Warehouse Sync
    Arcads
    Not available
    Clay
    Available
  • Credit Budgeting
    Arcads
    Not available
    Clay
    Available

Pricing

Plans as listed by each vendor. Check their sites for current prices.

  • Pricing model
    Arcads
    Free trial
    Clay
    Freemium
  • Free plan
    Arcads
    No
    Clay
    Yes
  • Starting price
    Arcads
    $29
    Clay
    $0
  • Plans
    Arcads
    4 plans
    Clay
    4 plans

Arcads plans

  • Lite

    $29/month

    Entry plan for short model-generated clips

    • 1,800 credits
    • no talking actors

  • Starter

    $110/month

    Individual marketers testing AI actor ads

    • 8,000 credits
    • talking AI actors
    • no captions

  • Creator

    $220/month

    Regular ad creators needing captions and workflows

    • 16,000 credits
    • captions
    • workflows

  • Pro

    $550/month

    Teams and heavy users

    • 48,000 credits
    • API access
    • unlimited team seats
    • custom actor cloning
    • credit rollover
    • ElevenLabs integration
    • Slack and call support

Clay plans

  • Free

    $0

    Starter plan to explore enrichment and Claygent

    • 500 actions/mo
    • 100 data credits/mo
    • unlimited seats and tables
    • waterfall enrichment
    • Claygent
    • bring your own API key
    • 200 rows per table

  • Launch

    $167/month

    Individuals and small teams automating first prospecting workflows

    • 15K actions/mo
    • 3K data credits/mo
    • phone number enrichment
    • unlimited Audiences search
    • signals
    • reusable functions
    • email sending

  • Growth

    Most popular

    $446/month

    Teams scaling their GTM motion

    • 40K actions/mo
    • 6K data credits/mo
    • CRM auto-sync
    • data warehouse sync
    • HTTP API integrations
    • web intent signals
    • priority support

  • Enterprise

    Custom/custom

    Large organizations with security and volume needs

    • Custom credits and actions
    • bulk enrichment over 50K records
    • SSO/SAML
    • SCIM
    • RBAC
    • IP allowlists
    • dedicated growth strategist

Our ratings

Scored out of 10 by the Finder Atlas editorial team. Last reviewed October 2026.

Arcads
7.6overall
Clay
7.9overall

Arcads leads in 1 category and Clay in 4.

  • Ease of Use

    Arcads leads by 1.3
    Arcads
    8.3
    Clay
    7.0

  • Feature Depth

    Clay leads by 1.2
    Arcads
    8.0
    Clay
    9.2

  • Value for Money

    Clay leads by 0.5
    Arcads
    6.8
    Clay
    7.3

  • Performance & Speed

    Clay leads by 0.2
    Arcads
    7.8
    Clay
    8.0

  • Documentation & Support

    Clay leads by 1.2
    Arcads
    7.0
    Clay
    8.2

Scores weigh documented features, plan value, platform coverage, integrations and user feedback. A missing score means we have not rated that area yet.

Pros and cons

Arcads

Pros

  • Large library of more than 1,000 AI actors, plus custom actor creation.
  • Covers the full ad workflow: generation, captions, translation and editing in one tool.
  • Access to several video and image models from a single account.
  • Localization into 30+ languages helps test the same ad across markets.
  • API and MCP options exist for teams that want to automate creative production.

Cons

  • Credit-based pricing is hard to predict; a talking-actor minute reportedly costs 800 credits, and runtime is rounded up to the minute.
  • Paid plans start at $29 for a limited tier and $110 for talking actors at list price, with no permanent free plan confirmed.
  • Captions, API access, custom actor cloning and credit rollover reportedly sit on higher tiers.
  • No public pricing page was reachable and no native mobile app was found.

Clay

Pros

  • Access to 150+ data providers with waterfall enrichment in a single workspace.
  • Claygent applies AI web research to custom questions about each lead or account.
  • Free plan with unlimited seats and tables for testing workflows.
  • Outputs reach email, LinkedIn/Meta/Google ads and CRMs without extra tooling.
  • Frequent product updates, with weekly changelog roundups.

Cons

  • Credit-based pricing with two credit types is harder to forecast than flat per-seat pricing.
  • Free plan is limited to 500 actions, 100 data credits and 200 rows per table, with no phone enrichment or signals.
  • CRM sync, warehouse sync and API access require Growth ($446/mo list) or higher.
  • Pricing page figures are inconsistent between headline prices and FAQ text.

Platforms

  • Web
    Arcads
    Supported
    Clay
    Supported
  • Windows
    Arcads
    Not supported
    Clay
    Not supported
  • macOS
    Arcads
    Not supported
    Clay
    Not supported
  • iOS
    Arcads
    Not supported
    Clay
    Not supported
  • Android
    Arcads
    Not supported
    Clay
    Not supported
  • API
    Arcads
    Supported
    Clay
    Supported
  • Browser Extension
    Arcads
    Not supported
    Clay
    Not supported
  • CLI
    Arcads
    Not supported
    Clay
    Supported

Integrations

Arcads

1 integration
  • ElevenLabs

Clay

18 integrations
  • Salesforce
  • HubSpot
  • Snowflake
  • Google BigQuery
  • Airtable
  • Apollo.io
  • ZoomInfo
  • Clearbit
  • Crunchbase
  • PitchBook
  • Semrush
  • Lusha
  • OpenAI
  • Anthropic
  • Google Gemini
  • LinkedIn
  • Meta Ads
  • Google Ads

Company

  • Company
    Arcads
    Arcads
    Clay
    Clay
  • Founded
    Arcads
    2024
    Clay
    2017
  • Headquarters
    Arcads
    Not listed
    Clay
    New York, NY
  • Listing
    Arcads
    Claimed
    Clay
    Claimed

Frequently asked questions

Is Arcads better than Clay?

It depends on your workflow. Arcads is built for producing many UGC-style ad variants for paid social testing without creators or filming. Clay is built for Multi-provider lead enrichment, AI-assisted account research, building custom outbound and inbound workflows.

What are the key feature differences between Arcads and Clay?

Arcads: Generate UGC-style video ads with AI actors without hiring creators or filming. Clay: Enrich leads with 150+ data sources and AI research agents to run go-to-market plays. Arcads is rated 4.0/5 from 1 user review.

Does Arcads or Clay have a free plan?

Clay has a free plan or trial; Arcads is paid only.

Which is cheaper, Arcads or Clay?

Arcads starts at $29 and Clay starts at $0. See the pricing table above for what each tier includes.